# Majestic vs Serpstat

**Leader by Vioscale score:** Serpstat

| Attribute | Majestic | Serpstat |
|---|---|---|
| **Vioscale score** | 51.7 (38% (low)) | 66.3 (40% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A web-based platform that indexes and analyzes the world's largest commercial backlink database, helping SEOs understand link quality, track competitor links, and identify link-building opportunities through flow metrics and topical analysis. | Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":false,"backlink_index":true,"competitor_intel":true,"local_mobile_serp":false,"gsc_ga4_integration":false,"content_optimization":false,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 2 | 6 |
| integrations.list | `[{"name":"Google Search Console"},{"name":"OpenApps API"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"hqCountry":"GB","primaryMarkets":["GB","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Lite","summary":"£39.99/month or £399.90/year","features":["Fresh Index","Site Explorer","N-grams","Near Links","Link Graph","Link Context","Related Sites","Trust Flow","Topical Trust Flow","Referring Domains","Referring IPs","Referring Subnets","Backlink Campaigns","Bulk Backlink Checker","Keyword Checker","PDF Report","OpenApps access","Verified Domains"],"minSeats":1,"components":[{"kind":"fixed","amount":39.99,"period":"month","currency":"GBP"}],"description":"For audit and prospecting of a small group of sites. Check Fresh Index backlinks several times a day.","contactSales":false,"includedLimits":{"analysis_units":"1 million/month"}},{"free":false,"name":"Pro","summary":"£79.99/month or £799.90/year","features":["Everything in Lite","Historic Index","Index Merger","Raw Data Exports","Custom Reports","Compare Sites","Flow Metric History","Clique Hunter","Backlink History","Search Explorer","Share Campaigns","Email Alerts","Network Neighbourhood","Full Business Profile","Experimental Rank Tracker"],"minSeats":1,"components":[{"kind":"fixed","amount":79.99,"period":"month","currency":"GBP"}],"description":"For agencies, domain traders, and SEO consultants. Query Fresh and Historic Index at higher volume.","contactSales":false,"includedLimits":{"analysis_units":"20 million/month"}},{"free":false,"name":"Full API","summary":"£319.99/month","features":["Everything in Pro","Full API access"],"minSeats":5,"components":[{"kind":"fixed","amount":319.99,"period":"month","currency":"GBP"}],"description":"For agencies needing maximum power and developers grabbing data directly from Majestic.","contactSales":false,"includedLimits":{"analysis_units":"100 million/month, customizable up to 1 billion"}}],"summary":"From £39.99/month. Free tier available. 7-day money-back guarantee on Lite and Pro plans.","currency":"GBP","freeTier":true,"sourceUrl":"https://majestic.com","retrievedAt":"2026-08-03T22:56:20.935Z","startingPrice":{"amount":39.99,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.gdpr | yes | yes |

## Capabilities (SEO Tools)

| Capability | Majestic | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | - | ✓ |
| **Capability** |  |  |
| Rank tracking | ✗ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✗ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✗ | ✓ |
| Countries / locales covered | - | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T17:32:32.063Z. "-" = undocumented, not absent.*