# Majestic vs Semrush

| Attribute | Majestic | Semrush |
|---|---|---|
| **Vioscale score** | 51.7 (38% (low)) | 47.2 (39% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A web-based platform that indexes and analyzes the world's largest commercial backlink database, helping SEOs understand link quality, track competitor links, and identify link-building opportunities through flow metrics and topical analysis. | An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":false,"backlink_index":true,"competitor_intel":true,"local_mobile_serp":false,"gsc_ga4_integration":false,"content_optimization":false,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 2 | 15 |
| integrations.list | `[{"name":"Google Search Console"},{"name":"OpenApps API"}]` | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"}]` |
| market.availability | `{"hqCountry":"GB","primaryMarkets":["GB","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Lite","summary":"£39.99/month or £399.90/year","features":["Fresh Index","Site Explorer","N-grams","Near Links","Link Graph","Link Context","Related Sites","Trust Flow","Topical Trust Flow","Referring Domains","Referring IPs","Referring Subnets","Backlink Campaigns","Bulk Backlink Checker","Keyword Checker","PDF Report","OpenApps access","Verified Domains"],"minSeats":1,"components":[{"kind":"fixed","amount":39.99,"period":"month","currency":"GBP"}],"description":"For audit and prospecting of a small group of sites. Check Fresh Index backlinks several times a day.","contactSales":false,"includedLimits":{"analysis_units":"1 million/month"}},{"free":false,"name":"Pro","summary":"£79.99/month or £799.90/year","features":["Everything in Lite","Historic Index","Index Merger","Raw Data Exports","Custom Reports","Compare Sites","Flow Metric History","Clique Hunter","Backlink History","Search Explorer","Share Campaigns","Email Alerts","Network Neighbourhood","Full Business Profile","Experimental Rank Tracker"],"minSeats":1,"components":[{"kind":"fixed","amount":79.99,"period":"month","currency":"GBP"}],"description":"For agencies, domain traders, and SEO consultants. Query Fresh and Historic Index at higher volume.","contactSales":false,"includedLimits":{"analysis_units":"20 million/month"}},{"free":false,"name":"Full API","summary":"£319.99/month","features":["Everything in Pro","Full API access"],"minSeats":5,"components":[{"kind":"fixed","amount":319.99,"period":"month","currency":"GBP"}],"description":"For agencies needing maximum power and developers grabbing data directly from Majestic.","contactSales":false,"includedLimits":{"analysis_units":"100 million/month, customizable up to 1 billion"}}],"summary":"From £39.99/month. Free tier available. 7-day money-back guarantee on Lite and Pro plans.","currency":"GBP","freeTier":true,"sourceUrl":"https://majestic.com","retrievedAt":"2026-08-03T22:56:20.935Z","startingPrice":{"amount":39.99,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Advertising Toolkit Base","summary":"$99/month","features":["Ads Launch Assistant - Create, launch, and manage Google and Meta ads","Ads AI Agent - Personalized AI recommendations via chatbot","Advertising Research - Analyze competitor paid search campaigns and ad strategies","PLA Research - Monitor Google Shopping product listing ads and competitor performance","100 AI-generated Google ad copies per month","100 AI-generated Meta ad copies per month"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Google and Meta ad campaign creation and management with AI-powered ad copy generation and basic competitor research","contactSales":false,"includedLimits":{"exports":"unlimited","ai_meta_copies_per_month":"100","ai_google_copies_per_month":"100"}},{"free":false,"name":"Advertising Toolkit Pro","summary":"$220/month","features":["All Base plan features","AdClarity - Advanced competitor research for display, video, and social advertising","Access to 30+ global markets for international ad intelligence","Up to 50 monthly reports across display, video, or social channels","Competitive views of up to 10 advertisers or publishers simultaneously","Up to 3 months of historical data per campaign","Export up to 5 AdClarity reports per month (Excel or PDF)","Advanced widgets including Share of Voice, Top Ads, and Expenditure Trends"],"commitment":"monthly","components":[{"kind":"fixed","amount":220,"period":"month","currency":"USD"}],"description":"Advanced advertising with global competitor research across display, video, and social advertising channels","contactSales":false,"includedLimits":{"markets":"30+","monthly_exports":"5","monthly_reports":"50","advertiser_comparisons":"10","historical_data_months":"3"}}],"summary":"Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.semrush.com/kb/1551-pricing-and-plans","retrievedAt":"2026-08-14T16:41:03.264Z","freeTrialDays":7,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.transparent | no | no |
| security.gdpr | yes | - |

## Capabilities (SEO Tools)

| Capability | Majestic | Semrush |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | - | ✓ |
| **Capability** |  |  |
| Rank tracking | ✗ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✗ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✗ | ✓ |
| Countries / locales covered | - | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✗ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T15:18:42.646Z. "-" = undocumented, not absent.*