# Mailgun vs Plivo

**Leader by Vioscale score:** Plivo

| Attribute | Mailgun | Plivo |
|---|---|---|
| **Vioscale score** | 59.1 (73% (medium)) | 79 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A developer-focused platform that handles sending transactional emails reliably, with integrated tools for validating email lists, testing inbox placement, monitoring sender reputation, and tracking email performance. | A cloud telephony and contact center platform that enables businesses to deploy AI agents and handle customer interactions across voice calls, SMS, WhatsApp, email, and chat through programmable APIs and a unified agent interface. |
| features.capabilities | `{"email":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"rcs":true,"sms":true,"chat":true,"email":true,"voice":true,"two_way":true,"whatsapp":true,"global_coverage":"global","usage_pricing_transparent":true}` |
| integrations.count | 2 | 9 |
| integrations.list | `[{"name":"Google Postmaster Tools"},{"name":"Microsoft SNDS"}]` | `[{"name":"LiveKit"},{"name":"Pipecat"},{"name":"OpenAI"},{"name":"Google Gemini"},{"name":"Deepgram"},{"name":"Cartesia"},{"name":"ElevenLabs"},{"name":"Vapi"},{"name":"OpenAI Realtime"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pilot","summary":"$49/mo (first month free), unlimited users","features":["First month free","Unlimited users","2,500 email address validations","25 inbox placement tests","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"Email validation and basic inbox placement testing","contactSales":false,"includedLimits":{"email_validations":"2,500","inbox_placement_tests":"25"}},{"free":false,"name":"Starter","summary":"$99/mo (first month free), unlimited users","features":["First month free","Unlimited users","5,000 email address validations","50 inbox placement tests","Spam trap monitoring (1 domain)","Blocklist monitoring (1 IP, 1 domain)","Google Postmaster Tools integration","Microsoft SNDS integration","Email health score","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":0.8,"currency":"USD"}],"description":"Email validation and monitoring with domain and IP reputation tracking","contactSales":false,"includedLimits":{"email_validations":"5,000","blocklist_monitoring":"1 IP, 1 domain","spam_trap_monitoring":"1 domain","inbox_placement_tests":"50"}},{"free":false,"name":"Contract","summary":"Custom pricing, contact sales for quote","features":["Unlimited users","Custom domain and IP monitoring","Custom email validations","Custom inbox placement tests","Designated Technical Account Manager"],"description":"Custom enterprise deliverability solution with dedicated support","contactSales":true}],"summary":"From $49/mo. First month free.","currency":"USD","freeTier":false,"sourceUrl":"https://www.mailgun.com/pricing/optimize/","retrievedAt":"2026-08-14T13:46:31.367Z","freeTrialDays":30,"startingPrice":{"amount":0.75,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"usage","plans":[{"free":false,"name":"Voice API","summary":"From $0.0028/minute","features":["Make and receive calls","Browser SDK support","SIP trunking"],"components":[{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.0028,"currency":"USD"}],"contactSales":false},{"free":false,"name":"AI Agents","summary":"$0.04/minute all-inclusive","features":["Conversational voice agents","No-code agent builder"],"components":[{"per":{"qty":1,"unit":"minute"},"kind":"metered","amount":0.04,"currency":"USD"}],"contactSales":false},{"free":false,"name":"Plivo CX","summary":"$228/year","features":["Omnichannel analytics","Sentiment analysis","Unified agent desktop","AI-powered insights"],"commitment":"annual","components":[{"kind":"fixed","amount":228,"period":"year","currency":"USD"}],"contactSales":false}],"summary":"Usage-based pricing from $0.0028/min for voice and $0.04/min for AI agents. Plivo CX at $228/year. Free tier includes $10 credits.","currency":"USD","freeTier":true,"sourceUrl":"https://www.plivo.com/blog/best-customer-analytics-tools-reviews-pricing/","retrievedAt":"2026-08-14T13:40:40.816Z","startingPrice":{"amount":0.0028,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | low | low |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.99 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Communication APIs)

| Capability | Mailgun | Plivo |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | - | ✓ |
| Voice | - | ✓ |
| WhatsApp | - | ✓ |
| RCS | - | ✓ |
| Transactional email | ✓ | ✓ |
| Video / real-time | - | - |
| In-app chat | - | ✓ |
| Verify / OTP / 2FA | - | - |
| **Messaging** |  |  |
| Two-way messaging | - | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | - |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:30:40.718Z. "-" = undocumented, not absent.*