# Mailgun vs Novu

**Leader by Vioscale score:** Novu

| Attribute | Mailgun | Novu |
|---|---|---|
| **Vioscale score** | 59.1 (73% (medium)) | 86.4 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | A developer-focused platform that handles sending transactional emails reliably, with integrated tools for validating email lists, testing inbox placement, monitoring sender reputation, and tracking email performance. | Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. |
| features.capabilities | `{"email":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"rcs":false,"sms":true,"chat":true,"email":true,"video":false,"voice":false,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | 2 | 88 |
| integrations.list | `[{"name":"Google Postmaster Tools"},{"name":"Microsoft SNDS"}]` | `[{"name":"SendGrid"},{"name":"Amazon SES"},{"name":"Postmark"},{"name":"Resend"},{"name":"Brevo"},{"name":"Mailgun"},{"name":"Mailjet"},{"name":"Braze"},{"name":"Infobip"},{"name":"Twilio"},{"name":"Plivo"},{"name":"AWS SNS"},{"name":"Vonage"},{"name":"SMS77"},{"name":"Telnyx"},{"name":"Termii"},{"name":"Gupshup"},{"name":"SMS Central"},{"name":"Firebase Cloud Messaging"},{"name":"Apple Push Notification"},{"name":"Expo Push"},{"name":"OneSignal"},{"name":"Pushpad"},{"name":"Pusher Beams"},{"name":"App.io"},{"name":"Slack"},{"name":"Discord"},{"name":"Microsoft Teams"},{"name":"Mattermost"},{"name":"WhatsApp Business"},{"name":"Zulip"},{"name":"Webex Messaging"},{"name":"Ryver"},{"name":"Grafana"},{"name":"Opsgenie"},{"name":"PagerDuty"},{"name":"Telegram"},{"name":"iMessage"},{"name":"Novu Inbox"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"IL","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pilot","summary":"$49/mo (first month free), unlimited users","features":["First month free","Unlimited users","2,500 email address validations","25 inbox placement tests","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"Email validation and basic inbox placement testing","contactSales":false,"includedLimits":{"email_validations":"2,500","inbox_placement_tests":"25"}},{"free":false,"name":"Starter","summary":"$99/mo (first month free), unlimited users","features":["First month free","Unlimited users","5,000 email address validations","50 inbox placement tests","Spam trap monitoring (1 domain)","Blocklist monitoring (1 IP, 1 domain)","Google Postmaster Tools integration","Microsoft SNDS integration","Email health score","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":0.8,"currency":"USD"}],"description":"Email validation and monitoring with domain and IP reputation tracking","contactSales":false,"includedLimits":{"email_validations":"5,000","blocklist_monitoring":"1 IP, 1 domain","spam_trap_monitoring":"1 domain","inbox_placement_tests":"50"}},{"free":false,"name":"Contract","summary":"Custom pricing, contact sales for quote","features":["Unlimited users","Custom domain and IP monitoring","Custom email validations","Custom inbox placement tests","Designated Technical Account Manager"],"description":"Custom enterprise deliverability solution with dedicated support","contactSales":true}],"summary":"From $49/mo. First month free.","currency":"USD","freeTier":false,"sourceUrl":"https://www.mailgun.com/pricing/optimize/","retrievedAt":"2026-08-14T13:46:31.367Z","freeTrialDays":30,"startingPrice":{"amount":0.75,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/mo","features":["All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Activity feed"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"workflows":"20","environments":"2","team_members":"3","workflow_runs":"10k/mo","activity_feed_retention":"24h"}},{"free":false,"name":"Pro","summary":"From $30/mo","features":["Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing","Everything in Free"],"components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"environments":"2","workflow_runs":"30k+/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"From $250/mo","features":["Unlimited team members","Role-Based Access Control (RBAC)","More workflows","Enhanced rate limits","Everything in Pro"],"components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"rate_limits":"600 RPS","environments":"10","team_members":"None","workflow_runs":"250k+/mo","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Custom data residency (SG, UK, AU, JP, KR, custom regions)","Self-hosted deployment options","Private Slack/Teams support channel","Custom retention policies","Everything in Team"],"contactSales":true,"includedLimits":{"environments":"None","workflow_runs":"10M+/mo","activity_feed_retention":"Custom"}}],"addOns":[{"name":"Additional workflow runs","components":[{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}]}],"summary":"From $30/mo (Pro). Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co/pricing/","retrievedAt":"2026-08-13T22:38:54.794Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | low | low |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (Communication APIs)

| Capability | Mailgun | Novu |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | - | ✓ |
| Voice | - | ✗ |
| WhatsApp | - | ✓ |
| RCS | - | ✗ |
| Transactional email | ✓ | ✓ |
| Video / real-time | - | ✗ |
| In-app chat | - | ✓ |
| Verify / OTP / 2FA | - | ✓ |
| **Messaging** |  |  |
| Two-way messaging | - | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:46:35.999Z. "-" = undocumented, not absent.*