# Mailchimp vs Omnisend

**Leader by Vioscale score:** Omnisend

| Attribute | Mailchimp | Omnisend |
|---|---|---|
| **Vioscale score** | 49.4 (61% (medium)) | 63.3 (61% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Email and SMS marketing platform with behavioral automation, segmentation, and e-commerce integration capabilities. | Email, SMS, and push notification marketing platform for ecommerce brands, featuring AI-assisted copywriting, workflows, segmentation, and forms. |
| features.capabilities | `{"sms_channel":"included","segmentation":"behavioural","landing_pages":true,"visual_automation":true,"integration_breadth":"Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop","ecommerce_integration":true}` | `{"free_tier":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"data_residency":true,"visual_automation":true,"integration_breadth":"Platform integrations with Shopify, Facebook, Google; audience sync for ads reta","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | 5 | 5 |
| integrations.list | `[{"name":"Shopify"},{"name":"Wix"},{"name":"WooCommerce"},{"name":"HubSpot"},{"name":"PrestaShop"}]` | `[{"name":"Shopify"},{"name":"Facebook"},{"name":"Google"},{"name":"Facebook Custom Audiences"},{"name":"Google Customer Match"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB","ES"],"availabilityScope":"global","availableCountries":["US","GB","ES","AT","AU","BE","DE","GR","IE","IT","LU","MT","PT","SK","SI","CH","NL","AL","MD"],"notAvailableCountries":[]}` | `{"hqCountry":"LT","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","contactSales":false},{"free":false,"name":"Essentials","contactSales":false},{"free":false,"name":"Standard","contactSales":false},{"free":false,"name":"Premium","contactSales":false}],"summary":"Free tier available with 14-day risk-free trial. Contact-based pricing with 15% discount for 12 months available for 10,001+ contacts.","freeTier":true,"sourceUrl":"https://mailchimp.com","retrievedAt":"2026-08-03T11:47:37.102Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, 250 contacts, 500 emails/month","features":["Email campaigns","SMS","Push notifications","Forms and popups","Workflows","Segmentation","Google Customer Match","Facebook Custom Audiences"],"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Full access to all features with contact and send limits","contactSales":false,"includedLimits":{"contacts":"250","emails_per_month":"500"}},{"free":false,"name":"Tier 1","summary":"$16/month","commitment":"monthly","components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Tier 2 / Standard","summary":"$59/month","commitment":"monthly","components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"description":"Includes SMS credits","contactSales":false,"includedLimits":{"sms_monthly":"3933 (US)"}},{"free":false,"name":"Pro","summary":"$400+/month","features":["Free SMS credits","Priority support","Dedicated customer success manager"],"commitment":"monthly","components":[{"kind":"fixed","amount":400,"period":"month","currency":"USD"}],"description":"Priority support and dedicated customer success manager for plans over $400/month","contactSales":false}],"addOns":[{"name":"SMS Credits"}],"summary":"Free tier (250 contacts, 500 emails/month). Paid plans from $16/month. SMS pricing based on credits subscription. Up to 35% savings vs Klaviyo.","currency":"USD","freeTier":true,"sourceUrl":"https://www.omnisend.com/email-pricing-comparison/","retrievedAt":"2026-08-13T16:52:37.758Z","startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | - | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |

## Capabilities (Email Marketing)

| Capability | Mailchimp | Omnisend |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | - | ✓ |
| Pricing unit | - | Per contact / subscriber |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | Included | Included |
| Push / mobile channel | - | ✓ |
| **Integration** |  |  |
| Native e-commerce integration | ✓ | ✓ |
| Integration / marketplace breadth | Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop | Platform integrations with Shopify, Facebook, Google; audience sync for ads reta |
| **Content** |  |  |
| Landing pages / forms builder | ✓ | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | - | Basic |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:15:55.962Z. "-" = undocumented, not absent.*