# Loopy Loyalty vs Smile.io

**Leader by Vioscale score:** Smile.io

| Attribute | Loopy Loyalty | Smile.io |
|---|---|---|
| **Vioscale score** | 53.5 (26% (low)) | 59.8 (76% (high)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A business tool for managing customer loyalty programs through digital cards in Apple and Google Wallet. Enables merchants to track customer visits, send targeted messages, manage multiple locations, and collect data—all without requiring customers to download a separate app. | A loyalty platform that enables Shopify stores to create and manage customer reward programs with point-based incentives, referral tracking, and VIP tiers. Includes point redemption, bonus events, analytics, and integrations with marketing and POS tools. |
| features.capabilities | - | `{"pricing_model":"per_monthly_order_volume","in_store_point_of_sale_sync":true,"point_based_reward_balances":true,"vip_spend_tier_progressions":true,"klaviyo_mailchimp_marketing_sync":true,"in_cart_automatic_point_redemption":true,"gamification_and_birthday_bonus_points":true}` |
| integrations.count | 2 | 7 |
| integrations.list | `[{"name":"Zapier"},{"name":"Make"}]` | `[{"name":"Klaviyo"},{"name":"Judge.me"},{"name":"Digioh"},{"name":"CM Commerce"},{"name":"Dotdigital"},{"name":"Rep AI"},{"name":"Shopify POS"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$25/month or $250/year (20% savings annually)","features":["Unlimited customers","1 card design","1 location","Apple Wallet compatible","Google Wallet compatible","Visual Card Designer (Web)","Upload logo and customize colors","Single & multi-reward card options","Unlimited push messages","QR code and direct link distribution","Built-in enrollment forms","Real-time analytics and reporting","No-code integration (Zapier/Make)","Standard customer support","Data export (CSV/Spreadsheet)","15-day risk-free trial"],"components":[{"kind":"fixed","amount":25,"period":"month","currency":"USD"},{"kind":"fixed","amount":250,"period":"year","currency":"USD"}],"description":"Ideal for small businesses with one location","contactSales":false,"includedLimits":{"customers":"unlimited","locations":"1","card_designs":"1"}},{"free":false,"name":"Growth","summary":"$69/month or $690/year (20% savings annually)","features":["Unlimited customers","3 card designs","3 locations","Apple Wallet compatible","Google Wallet compatible","Visual Card Designer (Web)","Upload logo and customize colors","Background image customization","Single & multi-reward card options","Unlimited push messages","Lock screen notifications (iOS)","Location-based messages (geo-fencing)","QR code and direct link distribution","Built-in enrollment forms","Real-time analytics and reporting","No-code integration (Zapier/Make)","Developer API access","Standard customer support","Customizable label text","Data export (CSV/Spreadsheet)"],"components":[{"kind":"fixed","amount":69,"period":"month","currency":"USD"},{"kind":"fixed","amount":690,"period":"year","currency":"USD"}],"description":"Designed for expanding businesses with multiple sites","contactSales":false,"includedLimits":{"customers":"unlimited","locations":"3","card_designs":"3"}},{"free":false,"name":"Ultimate","summary":"$95/month or $950/year (20% savings annually)","features":["Unlimited customers","10 card designs","10 locations","Apple Wallet compatible","Google Wallet compatible","Visual Card Designer (Web)","Upload logo and customize colors","Background image customization","Single & multi-reward card options","Unlimited push messages","Lock screen notifications (iOS)","Location-based messages (geo-fencing)","QR code and direct link distribution","Built-in enrollment forms","Real-time analytics and reporting","No-code integration (Zapier/Make)","Developer API access","Priority customer support","Customizable label text","Data export (CSV/Spreadsheet)"],"components":[{"kind":"fixed","amount":95,"period":"month","currency":"USD"},{"kind":"fixed","amount":950,"period":"year","currency":"USD"}],"description":"Best for larger businesses with advanced needs","contactSales":false,"includedLimits":{"customers":"unlimited","locations":"10","card_designs":"10"}}],"summary":"From $25/month billed monthly ($250/year). 15-day free trial, no credit card required. Save 20% with annual billing.","currency":"USD","freeTier":false,"sourceUrl":"https://loopyloyalty.com/pricing/","retrievedAt":"2026-08-20T12:18:42.279Z","freeTrialDays":15,"startingPrice":{"amount":25,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["Points & referrals","Discounts & free shipping rewards","Full branding customization","Multi-language support","10 specialized reports"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For new stores ready to start rewarding customers","contactSales":false,"includedLimits":{"monthly_orders":"200"}},{"free":false,"name":"Essential","features":["1 integration","500 monthly orders","15 specialized reports","Free product rewards","Dedicated loyalty page","Nudges (on-site reminders)","Shopify Flow triggers"],"components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"}],"description":"For stores gaining traction and growing loyalty","contactSales":false,"includedLimits":{"integrations":"1","monthly_orders":"500"}},{"free":false,"name":"Standard","features":["2 integrations","1,000 monthly orders","20 specialized reports","Promote on order thank you page","Subscription & gift card rewards","Embed on product pages","2x points weekends"],"components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"}],"description":"For established stores investing in loyalty","contactSales":false,"includedLimits":{"integrations":"2","monthly_orders":"1000"}},{"free":false,"name":"Growth","features":["Unlimited integrations","2,500 monthly orders","25 specialized reports","VIP program","Loyalty Hub","Fully embedded loyalty","Performance benchmarks"],"components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"description":"For growing brands expanding customer loyalty","contactSales":false,"includedLimits":{"integrations":"unlimited","monthly_orders":"2500"}},{"free":false,"name":"Plus","features":["7,500 monthly orders","30+ specialized reports","Migration and launch plan","Quarterly program monitoring","Priority support","API access"],"commitment":"annual","components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"For large brands needing greater insights and control","contactSales":false,"includedLimits":{"monthly_orders":"7500"}},{"free":false,"name":"Enterprise","features":["Unlimited monthly orders","Custom reports","Advanced security","99.9% historical uptime","Custom API rate limits","Data warehouse sync"],"commitment":"annual","description":"For enterprise retailers with over $40M in annual revenue","contactSales":true,"includedLimits":{"monthly_orders":"unlimited"}}],"summary":"From free to $999/month","currency":"USD","freeTier":true,"sourceUrl":"https://smile.io/pricing","retrievedAt":"2026-08-25T12:11:58.939Z","startingPrice":{"amount":15,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | mid | mid |
| pricing.starting_price | `{"amount":25,"currency":"USD"}` | `{"amount":15,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.9 |
| security.gdpr | yes | - |
| security.soc2 | - | yes |

## Capabilities (Loyalty Programs)

| Capability | Loopy Loyalty | Smile.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Point based reward balances | - | ✓ |
| Vip spend tier progressions | - | ✓ |
| In cart automatic point redemption | - | ✓ |
| Experiential non monetary rewards | - | - |
| In store point of sale sync | - | ✓ |
| Gamification and birthday bonus points | - | ✓ |
| Shopify woocommerce ecommerce sync | - | - |
| Square lightspeed POS sync | - | - |
| Klaviyo mailchimp marketing sync | - | ✓ |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | Per monthly order volume |

*Source: Vioscale. Generated 2026-09-01T16:30:49.285Z. "-" = undocumented, not absent.*