# Loops vs SparkPost

**Leader by Vioscale score:** Loops

| Attribute | Loops | SparkPost |
|---|---|---|
| **Vioscale score** | 64.7 (54% (medium)) | 54.4 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based email platform for software companies to build and manage marketing, transactional, and lifecycle emails. Integrates with agents and your product stack to automate customer journeys based on user behavior and events. | Bird provides a unified platform for transactional and real-time communications via email, SMS, WhatsApp, voice, and WebSocket channels. The service handles carrier compliance, ISP relationships, and infrastructure management, operating the network through which 40% of the world's commercial messages flow. |
| features.capabilities | `{"iso_27001":false,"smtp_relay":true,"soc2_type_ii":false,"pricing_model":"usage_based","hipaa_compliant":false,"deployment_model":"saas","rest_api_sending":true,"open_click_tracking":true,"inbound_email_parsing":false,"dedicated_ip_available":true,"webhook_event_streaming":true,"bounce_complaint_handling":true,"marketing_template_builder":true}` | - |
| integrations.count | 5 | 3 |
| integrations.list | `[{"name":"Supabase"},{"name":"Zapier"},{"name":"Stripe"},{"name":"Claude"},{"name":"Polar"}]` | `[{"name":"Kakao"},{"name":"Line"},{"name":"WeChat"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free, no credit card required","features":["Up to 4,000 sends/month","Up to 10 emails per second","All features included","Includes Loops footer branding"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For early products and smaller audiences","contactSales":false,"includedLimits":{"sends":"4,000/month","rate_limit":"10 emails/second","subscribed_contacts":"1,000"}}],"summary":"Free to start. Paid plans based on subscribed contacts; no additional charge for sends or team seats.","currency":"USD","freeTier":true,"sourceUrl":"https://loops.so/pricing","retrievedAt":"2026-08-25T12:17:06.121Z","billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$20/month","features":["Send with API or SMTP Relay","Signals Predictive Analytics","Email Health Score Alerting","Real-time Alerting","Spam Trap Monitoring","Engagement Insights","Dynamics AMP Emails","Searchable Email Event Data","2 Custom Webhooks","Advanced Templates and Snippets","Online Support"],"commitment":"monthly","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}],"description":"Entry-level plan for new email senders","contactSales":false},{"free":false,"name":"Premier","summary":"$75/month","features":["All Starter features","5 Custom Webhooks total","Inbound Email Webhooks","15 Subaccounts","Scheduled Sending","A/B Testing","Dedicated IP Included","Automated IP warmup"],"commitment":"monthly","components":[{"kind":"fixed","amount":75,"period":"month","currency":"USD"}],"description":"Plan with dedicated IPs, A/B testing, and advanced deliverability features","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing for 5M+ emails/month; volume discounts available","features":["All Premier features","Dedicated Technical Account Manager","Deliverability & Analysis Reporting","Unlimited dedicated IP addresses","Custom support plans"],"description":"For high-volume senders managing millions of emails with dedicated technical support","contactSales":true,"includedLimits":{"emails_per_month":"5M+"}}],"summary":"From $20/month with fixed plans; volume-based pricing available for Enterprise tier","currency":"USD","freeTier":false,"sourceUrl":"https://www.sparkpost.com/en-gb/pricing","retrievedAt":"2026-08-18T22:38:23.895Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | mid |
| pricing.starting_price | - | `{"amount":20,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.gdpr | yes | - |
| security.soc2 | yes | - |

## Capabilities (Email Delivery Infrastructure)

| Capability | Loops | SparkPost |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Saas | - |
| Rest API sending | ✓ | - |
| Smtp relay | ✓ | - |
| Inbound email parsing | ✗ | - |
| Dedicated ip available | ✓ | - |
| Bounce complaint handling | ✓ | - |
| Open click tracking | ✓ | - |
| Marketing template builder | ✓ | - |
| Webhook event streaming | ✓ | - |
| HIPAA compliant | ✗ | - |
| SOC2 type ii | ✗ | - |
| ISO 27001 | ✗ | - |
| Pricing model | Usage based | - |

*Source: Vioscale. Generated 2026-09-01T15:13:18.940Z. "-" = undocumented, not absent.*