# Loomly vs Sprout Social

**Leader by Vioscale score:** Loomly

| Attribute | Loomly | Sprout Social |
|---|---|---|
| **Vioscale score** | 68.4 (73% (medium)) | 48.6 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Tool for managing social media presence by enabling teams to plan, schedule, and publish content, monitor interactions, and analyze performance across various platforms. | A social media management platform that helps teams schedule posts, monitor engagement, analyze performance, and manage customer interactions across multiple social networks. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"flat","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, X/Twitter, LinkedIn, TikTok","pricing_transparency":"transparent"}` | `{"analytics":"advanced","free_tier":false,"ai_content":true,"scheduling":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Instagram, Facebook, X, Bluesky, Threads, TikTok, LinkedIn, YouTube, Pinterest","pricing_transparency":"transparent"}` |
| integrations.count | 12 | 10 |
| integrations.list | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"X/Twitter"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Zapier"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Unsplash"},{"name":"Giphy"}]` | `[{"name":"Instagram"},{"name":"Facebook"},{"name":"X"},{"name":"Bluesky"},{"name":"Threads"},{"name":"TikTok"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Pinterest"},{"name":"OpenAI"}]` |
| market.availability | `{"hqCountry":"IT","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$65/month (billed monthly) or $49/month (billed annually with 25% discount)","features":["AI Assistant chat","Scheduling and publishing","Approval workflows","Advanced analytics","Link shorteners","Bulk posting","Best time to post","Slack and Microsoft Teams integration","Content calendar with post preview","Media editor and slideshow creator","Canva export support","Unsplash and Giphy integration","Unified inbox for engagement","Saved replies","Assign conversations","Two-factor authentication","iOS and Android apps","Zapier integration","Limited AI post generation (2/month)","Social listening (2/month)"],"minSeats":3,"commitment":"monthly","components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"},{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"3","social_accounts":"12"}},{"free":false,"name":"Beyond","summary":"$332/month (billed monthly) or $249/month (billed annually with 25% discount)","features":["All Starter features","Custom branding and branded subdomain","Custom roles and workflows","Hashtag manager","Calendar 2FA enforcement","Extended AI post generation (5/month)","Social listening (5/month)","AI-assisted reply suggestions","AI analytics insights","Custom favicon and logo","Schedule reports"],"commitment":"monthly","components":[{"kind":"fixed","amount":332,"period":"month","currency":"USD"},{"kind":"fixed","amount":249,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"Unlimited","social_accounts":"60"}},{"free":false,"name":"Enterprise","summary":"Custom pricing tailored to business requirements","features":["All Beyond features","Priority support","Custom pricing for scale"],"contactSales":true,"includedLimits":{"users":"Unlimited","social_accounts":"61+"}}],"summary":"Starting at $65/month (Starter) or $49/month annually. Beyond tier at $332/month or $249/month annually. Free tier and 15-day trial available. 25% discount for annual commitment.","currency":"USD","freeTier":true,"sourceUrl":"https://www.loomly.com/pricing-no-embed","retrievedAt":"2026-08-14T16:44:10.314Z","freeTrialDays":15,"startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Standard","summary":"$199/seat/month billed annually","commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":199,"period":"month","currency":"USD"}],"description":"Perfect for small teams managing a few profiles across social networks","contactSales":false},{"free":false,"name":"Professional","summary":"$299/seat/month billed annually","features":["Unlimited social profiles","Unlimited competitor, keyword and paid insights","Optimal send times","Suggestions by AI Assist","Message tagging"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":299,"period":"month","currency":"USD"}],"description":"Best for teams handling a lot of profiles with high engagement","contactSales":false},{"free":false,"name":"Advanced","summary":"$399/seat/month billed annually","features":["Enhance by AI Assist","Sentiment in the Smart Inbox and Reviews","Helpdesk integrations","Team productivity and social customer care reports","Message Spike Alerts"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":399,"period":"month","currency":"USD"}],"description":"Built for the challenges of cross-functional teams and workflows","contactSales":false}],"summary":"From $199/seat/month, billed annually. Free 30-day trial.","currency":"USD","freeTier":false,"sourceUrl":"https://sproutsocial.com/pricing/nonprofit-pricing/","retrievedAt":"2026-08-14T21:33:23.621Z","freeTrialDays":30,"startingPrice":{"amount":199,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | mid | high |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Social Media Management Software)

| Capability | Loomly | Sprout Social |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Transparent |
| Free tier | ✓ | ✗ |
| Pricing unit | Flat | Per-seat + per-account |
| **Coverage** |  |  |
| Networks supported | Facebook, Instagram, X/Twitter, LinkedIn, TikTok | Instagram, Facebook, X, Bluesky, Threads, TikTok, LinkedIn, YouTube, Pinterest |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | Yes | Yes |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✓ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | - | - |
| **Platform** |  |  |
| Mobile app | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T15:20:27.359Z. "-" = undocumented, not absent.*