# Loomly vs Planoly

**Leader by Vioscale score:** Planoly

| Attribute | Loomly | Planoly |
|---|---|---|
| **Vioscale score** | 68.4 (73% (medium)) | 80 (49% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Tool for managing social media presence by enabling teams to plan, schedule, and publish content, monitor interactions, and analyze performance across various platforms. | A platform to plan, schedule, and publish social media content across multiple channels including Instagram, TikTok, YouTube, and others from a single dashboard, with built-in tools for content creation, link-in-bio storefronts, and analytics. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"flat","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, X/Twitter, LinkedIn, TikTok","pricing_transparency":"transparent"}` | `{"analytics":"basic","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"no","approval_workflows":false,"networks_supported":"Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest","pricing_transparency":"contact_sales"}` |
| integrations.count | 12 | 11 |
| integrations.list | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"X/Twitter"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Zapier"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Unsplash"},{"name":"Giphy"}]` | `[{"name":"Canva"},{"name":"Dupe"},{"name":"Instagram"},{"name":"TikTok"},{"name":"Facebook"},{"name":"YouTube"},{"name":"Threads"},{"name":"X (Twitter)"},{"name":"LinkedIn"},{"name":"Pinterest"},{"name":"Amazon"}]` |
| market.availability | `{"hqCountry":"IT","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$65/month (billed monthly) or $49/month (billed annually with 25% discount)","features":["AI Assistant chat","Scheduling and publishing","Approval workflows","Advanced analytics","Link shorteners","Bulk posting","Best time to post","Slack and Microsoft Teams integration","Content calendar with post preview","Media editor and slideshow creator","Canva export support","Unsplash and Giphy integration","Unified inbox for engagement","Saved replies","Assign conversations","Two-factor authentication","iOS and Android apps","Zapier integration","Limited AI post generation (2/month)","Social listening (2/month)"],"minSeats":3,"commitment":"monthly","components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"},{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"3","social_accounts":"12"}},{"free":false,"name":"Beyond","summary":"$332/month (billed monthly) or $249/month (billed annually with 25% discount)","features":["All Starter features","Custom branding and branded subdomain","Custom roles and workflows","Hashtag manager","Calendar 2FA enforcement","Extended AI post generation (5/month)","Social listening (5/month)","AI-assisted reply suggestions","AI analytics insights","Custom favicon and logo","Schedule reports"],"commitment":"monthly","components":[{"kind":"fixed","amount":332,"period":"month","currency":"USD"},{"kind":"fixed","amount":249,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"Unlimited","social_accounts":"60"}},{"free":false,"name":"Enterprise","summary":"Custom pricing tailored to business requirements","features":["All Beyond features","Priority support","Custom pricing for scale"],"contactSales":true,"includedLimits":{"users":"Unlimited","social_accounts":"61+"}}],"summary":"Starting at $65/month (Starter) or $49/month annually. Beyond tier at $332/month or $249/month annually. Free tier and 15-day trial available. 25% discount for annual commitment.","currency":"USD","freeTier":true,"sourceUrl":"https://www.loomly.com/pricing-no-embed","retrievedAt":"2026-08-14T16:44:10.314Z","freeTrialDays":15,"startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$14/month or $168/year","features":["1 Social Set","Unlimited uploads","1 User","Free Link in Bio","Sell digital products and physical merch","Automate Instagram DMs"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":14,"period":"month","currency":"USD"}],"description":"Best for solo creators","contactSales":false,"includedLimits":{"users":"1","uploads":"unlimited","social_sets":"1"}},{"free":false,"name":"Growth","summary":"$24/month or $288/year","features":["2 Social Sets","2 Users","AI content generation","Content calendar","Post scheduling","Grid preview","Media library","Auto-responses","Link-in-bio storefront","Analytics"],"minSeats":2,"commitment":"monthly","components":[{"kind":"fixed","amount":24,"period":"month","currency":"USD"}],"description":"Best for small teams","contactSales":false,"includedLimits":{"users":"2","social_sets":"2"}},{"free":false,"name":"Pro","summary":"$47/month or $444/year","features":["6 Social Sets","6 Users","All Growth plan features"],"minSeats":6,"commitment":"monthly","components":[{"kind":"fixed","amount":47,"period":"month","currency":"USD"}],"description":"Best for agencies","contactSales":false,"includedLimits":{"users":"6","social_sets":"6"}}],"addOns":[{"name":"Additional Social Set","components":[{"kind":"per_unit","unit":"social set","amount":10,"period":"month","currency":"USD"}]},{"name":"Additional User","components":[{"kind":"per_unit","unit":"user","amount":5,"period":"month","currency":"USD"}]},{"name":"The Drop (Templates)","components":[{"kind":"fixed","amount":9,"period":"month","currency":"USD"}]}],"summary":"From $14/month. Free tier with 10 uploads/month. 14-day free trial on all paid plans.","currency":"USD","freeTier":true,"sourceUrl":"https://www.planoly.com/pricing","retrievedAt":"2026-08-21T13:18:45.122Z","freeTrialDays":14,"startingPrice":{"amount":14,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.starting_price | - | `{"amount":14,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Social Media Management Software)

| Capability | Loomly | Planoly |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier | ✓ | ✓ |
| Pricing unit | Flat | Per-seat + per-account |
| **Coverage** |  |  |
| Networks supported | Facebook, Instagram, X/Twitter, LinkedIn, TikTok | Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | Yes | No |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Basic |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✗ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | - | ✓ |
| **Platform** |  |  |
| Mobile app | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:21:07.173Z. "-" = undocumented, not absent.*