# Loomly vs Metricool

| Attribute | Loomly | Metricool |
|---|---|---|
| **Vioscale score** | 68.4 (73% (medium)) | 64.4 (62% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Tool for managing social media presence by enabling teams to plan, schedule, and publish content, monitor interactions, and analyze performance across various platforms. | Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"flat","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, X/Twitter, LinkedIn, TikTok","pricing_transparency":"transparent"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"networks_supported":"Meta, Pinterest, LinkedIn, X, Google","pricing_transparency":"contact_sales"}` |
| integrations.count | 12 | 6 |
| integrations.list | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"X/Twitter"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Zapier"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Unsplash"},{"name":"Giphy"}]` | `[{"name":"Meta"},{"name":"Pinterest"},{"name":"LinkedIn"},{"name":"X"},{"name":"Google"},{"name":"Looker Studio"}]` |
| market.availability | `{"hqCountry":"IT","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$65/month (billed monthly) or $49/month (billed annually with 25% discount)","features":["AI Assistant chat","Scheduling and publishing","Approval workflows","Advanced analytics","Link shorteners","Bulk posting","Best time to post","Slack and Microsoft Teams integration","Content calendar with post preview","Media editor and slideshow creator","Canva export support","Unsplash and Giphy integration","Unified inbox for engagement","Saved replies","Assign conversations","Two-factor authentication","iOS and Android apps","Zapier integration","Limited AI post generation (2/month)","Social listening (2/month)"],"minSeats":3,"commitment":"monthly","components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"},{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"3","social_accounts":"12"}},{"free":false,"name":"Beyond","summary":"$332/month (billed monthly) or $249/month (billed annually with 25% discount)","features":["All Starter features","Custom branding and branded subdomain","Custom roles and workflows","Hashtag manager","Calendar 2FA enforcement","Extended AI post generation (5/month)","Social listening (5/month)","AI-assisted reply suggestions","AI analytics insights","Custom favicon and logo","Schedule reports"],"commitment":"monthly","components":[{"kind":"fixed","amount":332,"period":"month","currency":"USD"},{"kind":"fixed","amount":249,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"Unlimited","social_accounts":"60"}},{"free":false,"name":"Enterprise","summary":"Custom pricing tailored to business requirements","features":["All Beyond features","Priority support","Custom pricing for scale"],"contactSales":true,"includedLimits":{"users":"Unlimited","social_accounts":"61+"}}],"summary":"Starting at $65/month (Starter) or $49/month annually. Beyond tier at $332/month or $249/month annually. Free tier and 15-day trial available. 25% discount for annual commitment.","currency":"USD","freeTier":true,"sourceUrl":"https://www.loomly.com/pricing-no-embed","retrievedAt":"2026-08-14T16:44:10.314Z","freeTrialDays":15,"startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Manage 1 brand","Manage all social networks except LinkedIn and Twitter","Schedule up to 20 posts per month","Analyze 5 competitor profiles","30 days of analytics history","AI social media assistant","Metricool MCP"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"1","competitors":"5","posts_per_month":"20","analytics_history":"30 days"}},{"free":false,"name":"Starter","summary":"$20/month for up to 5 brands; $36/month for up to 10 brands","features":["Manage up to 10 brands","Unlimited content publishing","Analyze up to 100 competitors","X add-on access","Advanced Analytics add-on access","LinkedIn connection","Limited Campaign Dashboards and Metricool Studio access","PDF and PPT reports","Multiple link-in-bio","Unlimited analytics history","Google Drive and Canva integration"],"minSeats":10,"components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"posts":"unlimited","brands":"10","competitors":"100"}},{"free":false,"name":"Advanced","summary":"$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands","features":["Manage up to 50 brands","Team and client management","Role management","Post approval system","Complete Twitter/X analytics","Customizable report templates","Looker Studio connector","Metricool API access","Everything in Free and Starter plans"],"minSeats":50,"components":[{"kind":"fixed","amount":53,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"50"}},{"free":false,"name":"Custom","summary":"Contact sales","features":["Custom number of brands","White label","Dedicated account manager","Custom AI assistant credits"],"contactSales":true}],"summary":"Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.","currency":"USD","freeTier":true,"sourceUrl":"https://metricool.com","retrievedAt":"2026-08-03T22:56:59.512Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | free |
| pricing.price_level | mid | free |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Social Media Management Software)

| Capability | Loomly | Metricool |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier | ✓ | ✓ |
| Pricing unit | Flat | - |
| **Coverage** |  |  |
| Networks supported | Facebook, Instagram, X/Twitter, LinkedIn, TikTok | Meta, Pinterest, LinkedIn, X, Google |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | Yes | - |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | - |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | - | ✓ |
| **Platform** |  |  |
| Mobile app | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:28:55.204Z. "-" = undocumented, not absent.*