# Lofty vs Wise Agent

**Leader by Vioscale score:** Wise Agent

| Attribute | Lofty | Wise Agent |
|---|---|---|
| **Vioscale score** | 31.4 (25% (low)) | 53.4 (37% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. | Wise Agent is a subscription-based CRM platform designed for real estate professionals, combining lead management, transaction handling, client communication, and marketing automation into one system. Plans start at $49/month for up to 5 team members, with 24/7 live support and training included. |
| features.capabilities | `{"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` | `{"pricing_model":"flat_monthly_per_user","mls_idx_property_search_and_alerts":true,"agent_team_lead_routing_round_robin":false,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":false}` |
| integrations.count | 10 | 5 |
| integrations.list | `[{"name":"Brokermint"},{"name":"Google Calendar"},{"name":"Outlook"},{"name":"Gmail"},{"name":"Google Search PPC"},{"name":"Google Local Search Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Bing PPC"}]` | `[{"name":"Google"},{"name":"Outlook"},{"name":"Realtor.com"},{"name":"iHomeFinder"},{"name":"MLS"}]` |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"quote","plans":[{"free":false,"name":"Lofty Agent","features":["IDX Website Fully Customizable","Unlimited Basic CMAs","Social Studio Basic","Marketing Automation with Smart Plans","Unlimited Agent Subdomains","External Listing Widget","AI-Powered CRM","Unlimited Contacts","Email — One-off, Mass & Auto","Mass & Auto Texting","Basic Dialer","Campaign Segments","Calendar Integrations","Email Integrations","Mobile App","AI Task Prioritization","Custom AI Agents","Scheduled AI Tasks","AI Agent Library","AI Lead Scoring","Help Center","Phone & Chat Support"],"minSeats":1,"contactSales":true},{"free":false,"name":"Lofty Team","features":["All Agent features plus:","Advanced Lead Routing","Team Management","Reporting","Single Sign-On","LIVE Webinar Onboarding","LIVE Training Classes","1:1 Onboarding & Training"],"contactSales":true},{"free":false,"name":"Lofty Broker","features":["All Team features plus:","White Label","Customizable Org Structure","Dedicated Customer Success Manager"],"contactSales":true},{"free":false,"name":"Lofty Enterprise","contactSales":true}],"addOns":[{"name":"Lead Gen Service"},{"name":"Power Dialer"},{"name":"Additional Text Packages"},{"name":"Hyperlocal SEO Website"},{"name":"Website Design Services"},{"name":"SEO Setup Services"},{"name":"WordPress IDX Plugin"},{"name":"Lofty Present CMA Builder"},{"name":"Sales Agent"},{"name":"Social Agent"},{"name":"Homeowner Agent"},{"name":"Digital Advertising"}],"summary":"Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.","freeTier":false,"sourceUrl":"https://lofty.com/pricing","retrievedAt":"2026-08-24T09:53:17.409Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"CRM","summary":"$49/mo or $42/mo billed annually (15% savings), up to 5 team members","features":["Lead Automation","Contact & Lead Management","Communication Tools","Transaction Management","Marketing Tools","Drip Campaigns","Team-Friendly Calendar","24/7 Live Support","Unlimited Training","Unlimited Document Storage","Customizable Landing Pages","Reporting Tools","Transaction Checklists","Client Portals","Commission Reports","MLS Integrations"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"},{"kind":"fixed","amount":42,"period":"month","currency":"USD"}],"description":"Full CRM access for managing leads, transactions, and client communications","contactSales":false,"includedLimits":{"team_members":"5","lead_enhancement_credits":"100/month"}},{"free":false,"name":"CRM + WiseSocial","summary":"$69/mo or $59/mo billed annually, includes WiseSocial social automation","features":["All CRM features","WiseSocial social media automation","Automated listing posting","Branded listing videos","Social Media content scheduling"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":69,"period":"month","currency":"USD"},{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"description":"CRM features plus social media automation for listings and content","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing with bulk savings for teams of 15+ agents","features":["Custom Solutions","Bulk Licensing Savings","White Label Solutions","All standard CRM features"],"minSeats":15,"description":"Custom CRM solutions for large teams and brokerages with 15+ agents","contactSales":true}],"addOns":[{"name":"Additional Team Members","components":[{"kind":"per_unit","unit":"batch_of_5","amount":20,"period":"month","currency":"USD"}]},{"name":"Additional Logins"},{"name":"Lead Enhancement Credits","components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"}]},{"name":"WiseText SMS","components":[{"kind":"one_time","amount":80,"currency":"USD"},{"kind":"fixed","amount":11,"period":"month","currency":"USD"}]},{"name":"Additional Landing Pages"}],"summary":"From $49/mo for individual agents, 14-day free trial, month-to-month with no contracts","currency":"USD","freeTier":false,"sourceUrl":"https://wiseagent.com/pricing.asp","retrievedAt":"2026-08-24T21:03:29.776Z","freeTrialDays":14,"startingPrice":{"amount":42,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | quote | commercial |
| pricing.price_level | unknown | mid |
| pricing.starting_price | - | `{"amount":42,"currency":"USD"}` |
| pricing.transparent | no | yes |

## Capabilities (Real Estate CRM)

| Capability | Lofty | Wise Agent |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Zillow realtor lead parsing integration | - | - |
| Mls idx property search and alerts | ✓ | ✓ |
| Automated SMS email drip action plans | ✓ | ✓ |
| Built in voip power dialer | ✓ | - |
| Social media facebook lead ad sync | ✓ | - |
| Agent team lead routing round robin | ✓ | ✗ |
| Integrated consumer facing idx website | ✓ | ✗ |
| Transaction management dotloop docusign sync | - | - |
| Open house digital sign in forms | ✓ | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | Team brokerage tier | Flat monthly per user |

*Source: Vioscale. Generated 2026-09-01T14:33:02.348Z. "-" = undocumented, not absent.*