# Lofty vs Top Producer

**Leader by Vioscale score:** Top Producer

| Attribute | Lofty | Top Producer |
|---|---|---|
| **Vioscale score** | 31.4 (25% (low)) | 40.8 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. | Top Producer is a cloud-based real estate CRM that combines contact and lead management with automated marketing campaigns, MLS property data integration, transaction tracking, and team collaboration tools. It includes AI-powered lead capture from multiple sources, social media lead generation, and predictive analytics to identify likely sellers in farming areas. |
| features.capabilities | `{"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` | `{"pricing_model":"flat_monthly_per_user","mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true,"transaction_management_dotloop_docusign_sync":false}` |
| integrations.count | 10 | 12 |
| integrations.list | `[{"name":"Brokermint"},{"name":"Google Calendar"},{"name":"Outlook"},{"name":"Gmail"},{"name":"Google Search PPC"},{"name":"Google Local Search Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Bing PPC"}]` | `[{"name":"MLS"},{"name":"Facebook"},{"name":"Instagram"},{"name":"LinkedIn"},{"name":"Twitter"},{"name":"Pinterest"},{"name":"Google"},{"name":"Microsoft"},{"name":"Apple"},{"name":"Zapier"},{"name":"Gmail"},{"name":"Mailchimp"}]` |
| market.availability | - | `{"primaryMarkets":["US","CA"],"availabilityScope":"regional","availableCountries":["US","CA"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"quote","plans":[{"free":false,"name":"Lofty Agent","features":["IDX Website Fully Customizable","Unlimited Basic CMAs","Social Studio Basic","Marketing Automation with Smart Plans","Unlimited Agent Subdomains","External Listing Widget","AI-Powered CRM","Unlimited Contacts","Email — One-off, Mass & Auto","Mass & Auto Texting","Basic Dialer","Campaign Segments","Calendar Integrations","Email Integrations","Mobile App","AI Task Prioritization","Custom AI Agents","Scheduled AI Tasks","AI Agent Library","AI Lead Scoring","Help Center","Phone & Chat Support"],"minSeats":1,"contactSales":true},{"free":false,"name":"Lofty Team","features":["All Agent features plus:","Advanced Lead Routing","Team Management","Reporting","Single Sign-On","LIVE Webinar Onboarding","LIVE Training Classes","1:1 Onboarding & Training"],"contactSales":true},{"free":false,"name":"Lofty Broker","features":["All Team features plus:","White Label","Customizable Org Structure","Dedicated Customer Success Manager"],"contactSales":true},{"free":false,"name":"Lofty Enterprise","contactSales":true}],"addOns":[{"name":"Lead Gen Service"},{"name":"Power Dialer"},{"name":"Additional Text Packages"},{"name":"Hyperlocal SEO Website"},{"name":"Website Design Services"},{"name":"SEO Setup Services"},{"name":"WordPress IDX Plugin"},{"name":"Lofty Present CMA Builder"},{"name":"Sales Agent"},{"name":"Social Agent"},{"name":"Homeowner Agent"},{"name":"Digital Advertising"}],"summary":"Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.","freeTier":false,"sourceUrl":"https://lofty.com/pricing","retrievedAt":"2026-08-24T09:53:17.409Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$179/user/month","features":["Market Snapshot with branded MLS reports","Automated SMS and email lead response","Built-in transaction management","MLS integration with 320+ boards","Unlimited contacts and transactions","Customizable sales pipeline","Capture leads from 100s of sources","Social media insights","Unlimited SMS messages","Calendar and contact sync with Google, Microsoft, Apple","Property insights from MLS","Task management and activity notifications","Email and text templates","Email tracking and two-way sync","Automated drip email campaigns","AI-powered writing assistant","Just listed and just sold alerts"],"minSeats":1,"commitment":"monthly","components":[{"kind":"per_unit","unit":"user","amount":179,"period":"month","currency":"USD"}],"description":"Base CRM with MLS integration, market reports, and automated lead response","contactSales":false,"includedLimits":{"mls_boards":"320+"}},{"free":false,"name":"Pro + Leads","summary":"$479/month starting (cost varies based on lead volume)","features":["Everything in Pro","Social Connect lead generation","Facebook and Instagram lead acquisition","Automated multi-touch lead nurture","Leads in target market"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":479,"period":"month","currency":"USD"}],"description":"Pro CRM plus social media lead generation and managed Facebook/Instagram advertising","contactSales":false},{"free":false,"name":"Pro + Farming","summary":"$599/month (cost varies based on farm size)","features":["Everything in Pro","AI-powered predictive analytics for farming","Automated multi-channel marketing campaigns","Automated postcard mailers","Facebook advertising","Build farm of likely-to-sell prospects"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":599,"period":"month","currency":"USD"}],"description":"Pro CRM plus AI-powered predictive analytics and multi-channel farming marketing","contactSales":true},{"free":false,"name":"Pro Teams 5","summary":"$399/month for up to 5 users","features":["All Pro CRM features","Shared access to contacts","Team communications and calendars","Option to add Leads and Farming add-ons"],"minSeats":2,"commitment":"monthly","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"description":"Team solution for up to 5 users with shared contact access and team collaboration","contactSales":false},{"free":false,"name":"Pro Teams 10","summary":"$699/month for up to 10 users","features":["All Pro CRM features","Shared access to contacts","Option to add Leads and Farming add-ons"],"minSeats":6,"commitment":"monthly","components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}],"description":"Team solution for up to 10 users with enhanced team management","contactSales":false},{"free":false,"name":"Pro Teams 25","summary":"$1,199/month for up to 25 users","features":["All Pro CRM features","Shared access to contacts","Option to add Leads and Farming add-ons"],"minSeats":11,"commitment":"monthly","components":[{"kind":"fixed","amount":1199,"period":"month","currency":"USD"}],"description":"Team solution for up to 25 users with enterprise team capabilities","contactSales":false}],"addOns":[{"name":"Top Producer Website","components":[{"kind":"fixed","amount":35,"period":"month","currency":"USD"}]},{"name":"FiveStreet","components":[{"kind":"fixed","amount":25,"period":"month","currency":"USD"}]}],"summary":"From $179/user/month for individual agents; Pro + Leads from $479/month; team plans $399–$1,199/month. Billed monthly or annually with discounts.","currency":"USD","freeTier":false,"sourceUrl":"https://www.topproducer.com/pricing","retrievedAt":"2026-08-24T21:08:04.617Z","startingPrice":{"amount":399,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | quote | commercial |
| pricing.price_level | unknown | high |
| pricing.starting_price | - | `{"amount":399,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.sla_pct | - | 99 |

## Capabilities (Real Estate CRM)

| Capability | Lofty | Top Producer |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Zillow realtor lead parsing integration | - | - |
| Mls idx property search and alerts | ✓ | ✓ |
| Automated SMS email drip action plans | ✓ | ✓ |
| Built in voip power dialer | ✓ | - |
| Social media facebook lead ad sync | ✓ | ✓ |
| Agent team lead routing round robin | ✓ | - |
| Integrated consumer facing idx website | ✓ | ✓ |
| Transaction management dotloop docusign sync | - | ✗ |
| Open house digital sign in forms | ✓ | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | Team brokerage tier | Flat monthly per user |

*Source: Vioscale. Generated 2026-09-01T17:21:55.988Z. "-" = undocumented, not absent.*