# Listmonk vs Omnisend

**Leader by Vioscale score:** Omnisend

| Attribute | Listmonk | Omnisend |
|---|---|---|
| **Vioscale score** | 54.2 (71% (medium)) | 63.3 (61% (medium)) |
| activity.commits_last_30d | 5 | - |
| adoption.dependent_repos | 1 | - |
| adoption.github_stars | 23,139 | - |
| deployment.options | `{"on_prem":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | Self-hosted newsletter and mailing list manager in a single binary. Supports one-way mailing lists, subscriber segmentation via SQL, email templates, campaign analytics, and transactional messages via email, SMS, or webhooks. | Email, SMS, and push notification marketing platform for ecommerce brands, featuring AI-assisted copywriting, workflows, segmentation, and forms. |
| features.capabilities | `{"free_tier":true,"sms_channel":"included","push_channel":true,"segmentation":"behavioural","self_hostable":true,"data_residency":true,"integration_breadth":"API-first with HTTP webhooks","deliverability_tooling":"basic"}` | `{"free_tier":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"data_residency":true,"visual_automation":true,"integration_breadth":"Platform integrations with Shopify, Facebook, Google; audience sync for ads reta","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | 4 | 5 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"SMS"},{"name":"FCM"},{"name":"S3"}]` | `[{"name":"Shopify"},{"name":"Facebook"},{"name":"Google"},{"name":"Facebook Custom Audiences"},{"name":"Google Customer Match"}]` |
| language.primary | Go | - |
| license.spdx | AGPL-3.0 | - |
| market.availability | - | `{"hqCountry":"LT","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"mac":true,"web":true,"linux":true,"windows":true}` | `{"web":true}` |
| pricing | `{"type":"open_source","plans":[{"free":true,"name":"Community","summary":"Free and open source (AGPLv3)","features":["Unlimited subscribers","Email campaigns","Transactional emails","SQL-based segmentation","Built-in analytics","Email templating with visual builder","SMS and WhatsApp support via Messenger API","OIDC SSO authentication","Granular API tokens and permissions","S3-compatible media library","FCM push notifications"],"description":"Full-featured self-hosted installation","contactSales":false}],"summary":"Free and open source","freeTier":true,"sourceUrl":"https://listmonk.app","retrievedAt":"2026-08-03T11:47:15.694Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, 250 contacts, 500 emails/month","features":["Email campaigns","SMS","Push notifications","Forms and popups","Workflows","Segmentation","Google Customer Match","Facebook Custom Audiences"],"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Full access to all features with contact and send limits","contactSales":false,"includedLimits":{"contacts":"250","emails_per_month":"500"}},{"free":false,"name":"Tier 1","summary":"$16/month","commitment":"monthly","components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Tier 2 / Standard","summary":"$59/month","commitment":"monthly","components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"description":"Includes SMS credits","contactSales":false,"includedLimits":{"sms_monthly":"3933 (US)"}},{"free":false,"name":"Pro","summary":"$400+/month","features":["Free SMS credits","Priority support","Dedicated customer success manager"],"commitment":"monthly","components":[{"kind":"fixed","amount":400,"period":"month","currency":"USD"}],"description":"Priority support and dedicated customer success manager for plans over $400/month","contactSales":false}],"addOns":[{"name":"SMS Credits"}],"summary":"Free tier (250 contacts, 500 emails/month). Paid plans from $16/month. SMS pricing based on credits subscription. Up to 35% savings vs Klaviyo.","currency":"USD","freeTier":true,"sourceUrl":"https://www.omnisend.com/email-pricing-comparison/","retrievedAt":"2026-08-13T16:52:37.758Z","startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | free | mid |
| pricing.transparent | yes | yes |
| release.cadence_days | 88 | - |
| release.history | `[{"url":"https://github.com/knadh/listmonk/releases/tag/nightly","date":"2026-08-18T03:01:37Z","type":"prerelease","version":"nightly"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.2.0","date":"2026-06-26T10:24:34Z","type":"stable","version":"v6.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.1.0","date":"2026-03-29T13:27:20Z","type":"stable","version":"v6.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.0.0","date":"2026-01-02T17:51:28Z","type":"stable","version":"v6.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.1.0","date":"2025-09-09T17:58:16Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.3","date":"2025-07-06T16:23:09Z","type":"stable","version":"v5.0.3"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.2","date":"2025-06-08T09:50:50Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.1","date":"2025-05-25T09:59:32Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.0","date":"2025-04-28T19:00:04Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.1.0","date":"2024-11-12T18:49:52Z","type":"stable","version":"v4.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.1","date":"2024-10-28T07:56:09Z","type":"prerelease","version":"v4.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.0","date":"2024-10-27T18:32:26Z","type":"prerelease","version":"v4.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v3.0.0","date":"2024-02-04T11:27:20Z","type":"stable","version":"v3.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.1","date":"2023-08-15T16:03:00Z","type":"stable","version":"v2.5.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.0","date":"2023-08-10T18:47:20Z","type":"stable","version":"v2.5.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.4.0","date":"2023-03-20T13:54:12Z","type":"stable","version":"v2.4.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.3.0","date":"2022-11-27T17:56:07Z","type":"stable","version":"v2.3.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.2.0","date":"2022-07-30T18:21:10Z","type":"stable","version":"v2.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.1.0","date":"2022-02-12T15:30:19Z","type":"stable","version":"v2.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.0.0","date":"2021-09-27T18:02:33Z","type":"stable","version":"v2.0.0"}]` | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.scorecard | 5.4 | - |
| security.vulnerabilities | `{"count":4,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=go&package_name=github.com%2Fknadh%2Flistmonk&per_page=100","last_12m":3,"max_severity":"CRITICAL"}` | - |

## Capabilities (Email Marketing)

| Capability | Listmonk | Omnisend |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| Pricing unit | - | Per contact / subscriber |
| **Automation** |  |  |
| Visual automation / journey builder | - | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | Included | Included |
| Push / mobile channel | ✓ | ✓ |
| **Integration** |  |  |
| Native e-commerce integration | - | ✓ |
| Integration / marketplace breadth | API-first with HTTP webhooks | Platform integrations with Shopify, Facebook, Google; audience sync for ads reta |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Basic | Basic |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | ✓ | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:58:00.501Z. "-" = undocumented, not absent.*