# Listmonk vs Mailchimp

| Attribute | Listmonk | Mailchimp |
|---|---|---|
| **Vioscale score** | 54.2 (71% (medium)) | 49.4 (61% (medium)) |
| activity.commits_last_30d | 5 | - |
| adoption.dependent_repos | 1 | - |
| adoption.github_stars | 23,139 | - |
| deployment.options | `{"on_prem":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | Self-hosted newsletter and mailing list manager in a single binary. Supports one-way mailing lists, subscriber segmentation via SQL, email templates, campaign analytics, and transactional messages via email, SMS, or webhooks. | Email and SMS marketing platform with behavioral automation, segmentation, and e-commerce integration capabilities. |
| features.capabilities | `{"free_tier":true,"sms_channel":"included","push_channel":true,"segmentation":"behavioural","self_hostable":true,"data_residency":true,"integration_breadth":"API-first with HTTP webhooks","deliverability_tooling":"basic"}` | `{"sms_channel":"included","segmentation":"behavioural","landing_pages":true,"visual_automation":true,"integration_breadth":"Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop","ecommerce_integration":true}` |
| integrations.count | 4 | 5 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"SMS"},{"name":"FCM"},{"name":"S3"}]` | `[{"name":"Shopify"},{"name":"Wix"},{"name":"WooCommerce"},{"name":"HubSpot"},{"name":"PrestaShop"}]` |
| language.primary | Go | - |
| license.spdx | AGPL-3.0 | - |
| market.availability | - | `{"hqCountry":"US","primaryMarkets":["US","GB","ES"],"availabilityScope":"global","availableCountries":["US","GB","ES","AT","AU","BE","DE","GR","IE","IT","LU","MT","PT","SK","SI","CH","NL","AL","MD"],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"mac":true,"web":true,"linux":true,"windows":true}` | `{"web":true}` |
| pricing | `{"type":"open_source","plans":[{"free":true,"name":"Community","summary":"Free and open source (AGPLv3)","features":["Unlimited subscribers","Email campaigns","Transactional emails","SQL-based segmentation","Built-in analytics","Email templating with visual builder","SMS and WhatsApp support via Messenger API","OIDC SSO authentication","Granular API tokens and permissions","S3-compatible media library","FCM push notifications"],"description":"Full-featured self-hosted installation","contactSales":false}],"summary":"Free and open source","freeTier":true,"sourceUrl":"https://listmonk.app","retrievedAt":"2026-08-03T11:47:15.694Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","contactSales":false},{"free":false,"name":"Essentials","contactSales":false},{"free":false,"name":"Standard","contactSales":false},{"free":false,"name":"Premium","contactSales":false}],"summary":"Free tier available with 14-day risk-free trial. Contact-based pricing with 15% discount for 12 months available for 10,001+ contacts.","freeTier":true,"sourceUrl":"https://mailchimp.com","retrievedAt":"2026-08-03T11:47:37.102Z","freeTrialDays":14,"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | free | low |
| pricing.transparent | yes | - |
| release.cadence_days | 88 | - |
| release.history | `[{"url":"https://github.com/knadh/listmonk/releases/tag/nightly","date":"2026-08-18T03:01:37Z","type":"prerelease","version":"nightly"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.2.0","date":"2026-06-26T10:24:34Z","type":"stable","version":"v6.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.1.0","date":"2026-03-29T13:27:20Z","type":"stable","version":"v6.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.0.0","date":"2026-01-02T17:51:28Z","type":"stable","version":"v6.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.1.0","date":"2025-09-09T17:58:16Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.3","date":"2025-07-06T16:23:09Z","type":"stable","version":"v5.0.3"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.2","date":"2025-06-08T09:50:50Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.1","date":"2025-05-25T09:59:32Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.0","date":"2025-04-28T19:00:04Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.1.0","date":"2024-11-12T18:49:52Z","type":"stable","version":"v4.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.1","date":"2024-10-28T07:56:09Z","type":"prerelease","version":"v4.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.0","date":"2024-10-27T18:32:26Z","type":"prerelease","version":"v4.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v3.0.0","date":"2024-02-04T11:27:20Z","type":"stable","version":"v3.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.1","date":"2023-08-15T16:03:00Z","type":"stable","version":"v2.5.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.0","date":"2023-08-10T18:47:20Z","type":"stable","version":"v2.5.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.4.0","date":"2023-03-20T13:54:12Z","type":"stable","version":"v2.4.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.3.0","date":"2022-11-27T17:56:07Z","type":"stable","version":"v2.3.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.2.0","date":"2022-07-30T18:21:10Z","type":"stable","version":"v2.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.1.0","date":"2022-02-12T15:30:19Z","type":"stable","version":"v2.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.0.0","date":"2021-09-27T18:02:33Z","type":"stable","version":"v2.0.0"}]` | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.scorecard | 5.4 | - |
| security.vulnerabilities | `{"count":4,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=go&package_name=github.com%2Fknadh%2Flistmonk&per_page=100","last_12m":3,"max_severity":"CRITICAL"}` | - |

## Capabilities (Email Marketing)

| Capability | Listmonk | Mailchimp |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | - |
| Pricing unit | - | - |
| **Automation** |  |  |
| Visual automation / journey builder | - | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | Included | Included |
| Push / mobile channel | ✓ | - |
| **Integration** |  |  |
| Native e-commerce integration | - | ✓ |
| Integration / marketplace breadth | API-first with HTTP webhooks | Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Basic | - |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | ✓ | - |
| **Compliance** |  |  |
| EU / regional data residency | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:38:25.131Z. "-" = undocumented, not absent.*