# Later vs Publer

**Leader by Vioscale score:** Publer

| Attribute | Later | Publer |
|---|---|---|
| **Vioscale score** | 55 (74% (medium)) | 71.6 (74% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform combining influencer marketing tools for discovering and managing creators, campaign performance tracking, and social media scheduling with optional managed services from expert strategists. | Publer helps teams plan, schedule, and publish content to multiple social networks, collaborate on posts with approval workflows, and track performance through advanced analytics. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Instagram, TikTok","pricing_transparency":"contact_sales"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"flat","unified_inbox":false,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"13+ networks including Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, ","pricing_transparency":"transparent"}` |
| integrations.count | 4 | 36 |
| integrations.list | `[{"name":"Shopify"},{"name":"Instagram"},{"name":"TikTok"},{"name":"LinkedIn"}]` | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"TikTok"},{"name":"LinkedIn"},{"name":"Twitter"},{"name":"Threads"},{"name":"Pinterest"},{"name":"YouTube"},{"name":"Google Business"},{"name":"Telegram"},{"name":"Mastodon"},{"name":"Bluesky"},{"name":"WordPress"},{"name":"Zapier"},{"name":"Linkie"},{"name":"Canva"},{"name":"VistaCreate"},{"name":"PostNitro"},{"name":"Contentdrips"},{"name":"OpenAI"},{"name":"Google Drive"},{"name":"Dropbox"},{"name":"OneDrive"},{"name":"Giphy"},{"name":"Unsplash"},{"name":"Senja"},{"name":"Dub"},{"name":"Bitly"},{"name":"Rebrandly"},{"name":"PixelMe"},{"name":"Switchy"},{"name":"JotURL"},{"name":"RocketLink"},{"name":"RetargetKit"},{"name":"Google Analytics"}]` |
| market.availability | - | `{"hqCountry":"AL","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"plans":[{"free":false,"name":"Platform","features":["Creator discovery and vetting","Campaign workflow automation","Real-time performance tracking","Incentive recommendations","Social commerce integration","Ratings and reviews collection","Brand sentiment monitoring"],"description":"Self-service software for influencer discovery, vetting, campaign automation, and performance analytics","contactSales":true},{"free":false,"name":"Platform + Services","features":["All Platform features","Accelerated campaign launch","Industry best practices","Higher campaign throughput","Creator fee negotiation savings","Brand safety review"],"description":"Platform combined with expert strategy and hands-on campaign guidance","contactSales":true},{"free":false,"name":"Services","features":["End-to-end campaign management","Custom KPI optimization","Enterprise-level expertise","Comprehensive creator management","Leadership-ready analytics"],"description":"Fully managed influencer campaign execution by Later's team","contactSales":true}],"summary":"Pricing available by request.","freeTier":true,"sourceUrl":"https://later.com/influencer-marketing-platform/pricing/","retrievedAt":"2026-08-14T16:43:44.575Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Professional","summary":"$5/month","features":["Connect and manage Twitter","Unlimited scheduling and drafts","Unlimited workspaces","Up to 500 posts with bulk publishing","Content creation with integrations","Discover and share trending content","Link-in-bio customization","Auto-publish from RSS","Live chat support"],"commitment":"monthly","components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"}],"description":"For freelancers, influencers, and entrepreneurs managing social media","contactSales":false,"includedLimits":{"bulk_posts":"500","workspaces":"unlimited","scheduled_posts":"unlimited"}}],"summary":"From $5/month. Free tier with 7-day trial.","currency":"USD","freeTier":true,"sourceUrl":"https://publer.com/fr/plans/professional","retrievedAt":"2026-08-14T09:18:47.631Z","freeTrialDays":7,"startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | no | yes |
| reliability.status_page | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | - |

## Capabilities (Social Media Management Software)

| Capability | Later | Publer |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Transparent |
| Free tier | ✓ | ✓ |
| Pricing unit | - | Flat |
| **Coverage** |  |  |
| Networks supported | Instagram, TikTok | 13+ networks including Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✗ |
| Social listening / monitoring | Yes | Yes |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✓ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | ✓ | ✓ |
| **Platform** |  |  |
| Mobile app | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:26:01.453Z. "-" = undocumented, not absent.*