# Keap vs Nutshell

**Leader by Vioscale score:** Nutshell

| Attribute | Keap | Nutshell |
|---|---|---|
| **Vioscale score** | 59.7 (36% (low)) | 69 (75% (high)) |
| content.faq | `[{"answer":"Keap is a CRM and business automation platform that combines contact management, sales tools, and marketing capabilities. It's trusted by over 200,000 businesses and is designed to help small businesses automate their customer relationships, sales processes, and marketing efforts.","source":"https://www.keap.com","question":"What is Keap?","confidence":0.9},{"answer":"Keap offers contact management with segmentation and tagging, CRM functions like notes and tasks, and marketing automation. Additional features include email and SMS marketing, sales automation, lead capture and management, appointment scheduling, pipeline management, and reporting dashboards.","source":"https://www.keap.com","question":"What features does Keap include?","confidence":0.95},{"answer":"Keap operates on a subscription-based pricing model with monthly and annual billing options. The base plan supports up to 50,000 contacts and includes all platform features; there is no free tier.","source":"https://www.keap.com","question":"How is Keap priced?","confidence":0.95},{"answer":"Keap does not offer a free tier, so there is no zero-cost option to explore the platform. All access requires a paid subscription available on monthly or annual billing terms.","source":"https://www.keap.com","question":"Is there a free tier or free trial?","confidence":0.95},{"answer":"Keap is cloud-based and accessible through a web browser on any device. The platform also includes a dedicated mobile app for managing your business on the go.","source":"https://www.keap.com","question":"What devices and platforms can I use Keap on?","confidence":0.9},{"answer":"Keap includes marketing automation for campaigns and broadcasts, sales automation to streamline the sales process, and workflow automation for business processes. Automation extends across multiple channels including email, SMS, and integrated communications.","source":"https://www.keap.com","question":"What automation capabilities does Keap provide?","confidence":0.9},{"answer":"Keap integrates email marketing, one-to-one email communication, and SMS text messaging directly into the platform. These communication channels work with the automation features to enable coordinated multi-channel outreach.","source":"https://www.keap.com","question":"What communication tools are built into Keap?","confidence":0.95},{"answer":"The base plan supports up to 50,000 contacts and includes the full platform feature set. Customers requiring a larger contact database should contact Keap's sales team to discuss available options.","source":"https://www.keap.com","question":"How many contacts can I manage with Keap?","confidence":0.9}]` | `[{"answer":"Nutshell is a cloud-based CRM designed primarily for sales teams who want to move quickly from setup to results. It combines contact and pipeline management with marketing automation and AI-driven tools to help sales teams save time and close deals more efficiently.","source":"https://www.nutshell.com","question":"What is Nutshell and which teams should consider it?","confidence":0.95},{"answer":"Nutshell offers both a 14-day free trial and a persistent free tier plan. This allows teams to test the platform and start managing contacts without paying upfront.","source":"https://www.nutshell.com","question":"Does Nutshell offer a free trial or free tier?","confidence":0.95},{"answer":"Nutshell uses a subscription model with monthly and annual billing options. Plans are tiered, starting with an entry-level Foundation plan, and are priced per user seat. The platform positions itself in the low-cost range relative to competitors.","source":"https://www.nutshell.com","question":"What is Nutshell's pricing structure?","confidence":0.9},{"answer":"Nutshell is a cloud-based platform accessible through web browsers and includes a dedicated mobile app. Users can access their CRM data from any device with internet connectivity.","source":"https://www.nutshell.com","question":"What platforms and devices can access Nutshell?","confidence":0.92},{"answer":"Nutshell integrates with Google and Microsoft services, email platforms including Gmail and Outlook, and popular messaging channels like WhatsApp, Facebook Messenger, and Instagram. These integrations allow data and communication to flow across your existing tools.","source":"https://www.nutshell.com","question":"What integrations does Nutshell support?","confidence":0.95},{"answer":"Core features include contact and pipeline management, email and calendar sync, marketing automation, workflow automation, custom fields, real-time reporting dashboards, an AI chatbot, form builder with landing pages, and API access for custom integrations. The platform also provides a mobile app for remote access.","source":"https://www.nutshell.com","question":"What are the core capabilities Nutshell offers?","confidence":0.92},{"answer":"Nutshell does not include built-in lead scoring or forecasting features. Teams requiring these capabilities should evaluate them as add-ons or through external tools integrated via the API.","source":"https://www.nutshell.com","question":"Does Nutshell include lead scoring or sales forecasting?","confidence":0.98},{"answer":"Yes, Nutshell provides API access, enabling teams to build custom integrations and automate specialized workflows beyond the included connectors. This flexibility allows organizations to tailor the platform to their specific processes.","source":"https://www.nutshell.com","question":"Can I build custom integrations with Nutshell?","confidence":0.9}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive CRM and automation solution that combines contact management, sales pipeline tracking, and marketing campaigns to help small businesses reduce manual work and accelerate revenue growth. | A cloud-based CRM that combines contact management, pipeline tracking, email integration, and marketing automation to help sales teams work more efficiently and close deals faster. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 6 | 4 |
| integrations.list | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"PayPal"},{"name":"Stripe"},{"name":"Eway"},{"name":"Google My Business"}]` | `[{"name":"Zapier"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Google Contacts"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","CA"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":["BR","IT","CH","VN"]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Keap","summary":"$299/month (billed at $2,988/year)","features":["Contact management","Contact segmentation with tags","Tasks and notes","Company records","Custom fields","Contact lists and filters","Lead scoring","Automation history","Customizable dashboard","Landing pages","Multi-page sales funnels","Forms","Email marketing","Email broadcasts","1:1 email sync with Gmail/Outlook","Newsletters","AI Content Assistant","AI Automation Assistant","SMS text messaging","Mobile app","Lead source tracking","Sales pipeline","Appointment scheduler","Quotes","Invoices","Checkout forms","Order bumps","Promo codes","Payment processing","Internal forms","Google reviews","Third-party integrations","Employee reminders","Task management"],"components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"contactSales":false}],"summary":"$299/month. Includes full platform access.","currency":"USD","freeTier":false,"sourceUrl":"https://keap.com/pricing","retrievedAt":"2026-08-16T20:55:10.103Z","startingPrice":{"amount":299,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$13/user/month (save $6/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":13,"period":"month","currency":"USD"}],"description":"For individuals or small teams getting started","contactSales":false},{"free":false,"name":"Pro","summary":"$25/user/month (save $7/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":25,"period":"month","currency":"USD"}],"description":"For small teams that require more reporting power","contactSales":false},{"free":false,"name":"Business","summary":"$42/user/month (save $7/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":42,"period":"month","currency":"USD"}],"description":"For teams that need more pipelines and admin features","contactSales":false},{"free":false,"name":"Ultimate","summary":"$59/user/month (save $8/month with annual billing) — Best value","components":[{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"USD"}],"description":"For businesses that require more customization and additional AI features","contactSales":false},{"free":false,"name":"Enterprise","summary":"$79/user/month (save $10/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":79,"period":"month","currency":"USD"}],"description":"For businesses needing SSO, SQL, Scheduled phone support and more","contactSales":false}],"summary":"From $13/user/month with 14-day free trial, no seat minimums or maximums","currency":"USD","freeTier":true,"sourceUrl":"https://www.nutshell.com","retrievedAt":"2026-08-14T10:24:50.511Z","freeTrialDays":14,"startingPrice":{"amount":13,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.transparent | yes | yes |
| reliability.status_page | - | yes |
| security.gdpr | yes | yes |
| security.pci | - | yes |
| security.soc2 | - | yes |

## Capabilities (CRM Software)

| Capability | Keap | Nutshell |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | - |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | - |
| **Access** |  |  |
| Native mobile app | ✓ | - |
| **Extensibility** |  |  |
| Public API | ✓ | - |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:12:31.988Z. "-" = undocumented, not absent.*