# Justuno vs OptinMonster

**Leader by Vioscale score:** Justuno

| Attribute | Justuno | OptinMonster |
|---|---|---|
| **Vioscale score** | 57.4 (55% (medium)) | 49.9 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A customer acquisition platform that converts anonymous website traffic into email and SMS audiences by deploying targeted conversion offers, analyzing visitor behavior, and automatically timing messages for maximum engagement. It helps ecommerce brands grow engaged subscriber lists and drive repeat purchases through personalized onsite experiences. | OptinMonster is a lead generation and conversion optimization tool that helps website owners capture subscriber and customer data by showing behavioral-triggered campaigns and forms. It uses behavioral signals to deliver targeted offers at key moments, such as exit-intent, and integrates with email and ecommerce platforms to drive conversions and sales. |
| features.capabilities | `{"pricing_model":"flat_subscription","ab_variant_split_testing":true,"gamified_spin_to_win_wheels":true,"exit_intent_behavior_triggering":true,"shopify_woocommerce_ecommerce_sync":true,"ecommerce_cart_value_based_triggers":true,"scroll_depth_and_time_delay_triggers":true,"utm_parameter_and_geolocation_targeting":true}` | - |
| integrations.count | 3 | 10 |
| integrations.list | `[{"name":"Shopify"},{"name":"SMSbump"},{"name":"Yotpo"}]` | `[{"name":"Zapier"},{"name":"Google Analytics"},{"name":"WooCommerce"},{"name":"Shopify"},{"name":"Magento"},{"name":"Easy Digital Downloads"},{"name":"MemberPress"},{"name":"WordPress"},{"name":"Wix"},{"name":"Uncanny Automator"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Lite","summary":"$59/month for up to 10k visitors/month, 14-day free trial","features":["Up to 5 website popups","Up to 5 live workflows","AI smart timing","Multivariate testing (up to 2 variants)","Custom audience segments","AI product recommendations","Custom analytics dashboard","Cross-domain reporting","Email & SMS verification","White glove onboarding","Live chat support","3 team seats"],"minSeats":3,"components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"description":"For growing brands getting started with list growth","contactSales":false,"includedLimits":{"popups":"5","workflows":"5","visitors_per_month":"10k"}},{"free":false,"name":"Done-For-You","summary":"$299/month for 20k visitors/month, 30-day free trial, includes dedicated strategist","features":["Unlimited website popups","Unlimited live workflows","Unlimited multivariate testing","All Lite features","Dedicated account manager","Personal Slack channel","CRO strategist support","Personalized onboarding","Ongoing services","Enterprise hub","Custom team roles"],"components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"description":"Full-service management with strategic guidance and unlimited features","contactSales":false,"includedLimits":{"popups":"unlimited","workflows":"unlimited","visitors_per_month":"20k"}}],"summary":"From $59/month. Tiered pricing based on visitor volume; annual payment option available.","currency":"USD","freeTier":false,"sourceUrl":"https://www.justuno.com/pricing","retrievedAt":"2026-08-25T15:40:38.784Z","freeTrialDays":14,"startingPrice":{"amount":59,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$7/month billed annually; introductory pricing ($210/year regularly)","features":["Optin and Success Views","MonsterLeads™","Real Human Support","Basic Marketing Integrations","Unlimited Campaigns and Subscribers","Use on 1 Site"],"commitment":"annual","components":[{"kind":"fixed","amount":84,"period":"year","currency":"USD"}],"description":"Entry-level plan for starting with lead capture campaigns","contactSales":false,"includedLimits":{"sites":"1"}},{"free":false,"name":"Plus","summary":"$570/year; introductory pricing ($912/year regularly)","features":["MonsterEffects™ & MonsterSounds™","Yes/No Forms and Multiple Views","Full Analytics Reporting","Advanced Integrations","Use on Up To 2 Sites","10,000 Campaign Impressions/month"],"commitment":"annual","components":[{"kind":"fixed","amount":570,"period":"year","currency":"USD"}],"description":"For fast-growing brands scaling across multiple sites with advanced targeting","contactSales":false,"includedLimits":{"sites":"2","monthly_campaign_impressions":"10000"}},{"free":false,"name":"Pro","summary":"$870/year; introductory pricing ($1,392/year regularly)","features":["Revenue Attribution","Countdown Timers","Smart Tags™","Click to Load Campaigns","Referrer Targeting","Cookie/JS/Query String Targeting","Campaign Scheduling","Webhooks","Zapier & Uncanny Automator","Google Analytics Integration","Remove OptinMonster Branding","Pro Integrations","2 Sub-Accounts","Use on Up To 3 Sites"],"commitment":"annual","components":[{"kind":"fixed","amount":870,"period":"year","currency":"USD"}],"description":"For converting abandoned visitors and high-value lead capture with advanced analytics","contactSales":false,"includedLimits":{"sites":"3","sub_accounts":"2"}},{"free":false,"name":"Growth","summary":"$1,470/year; introductory pricing ($2,352/year regularly)","features":["Follow-up Campaigns®","Shopify Integration","WooCommerce Integration","Magento Integration","Easy Digital Downloads Integration","MemberPress Integration","Coupon Wheel Campaigns","Success Scripts","Custom Branding","Custom JavaScript","Unlimited Sub-Accounts","Use on Up To 5 Sites"],"commitment":"annual","components":[{"kind":"fixed","amount":1470,"period":"year","currency":"USD"}],"description":"Full ecommerce solution with follow-up campaigns and platform integrations for selling","contactSales":false,"includedLimits":{"sites":"5"}}],"summary":"From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.","currency":"USD","freeTier":false,"sourceUrl":"https://optinmonster.com/pricing","retrievedAt":"2026-08-19T17:47:24.429Z","freeTrialDays":14,"startingPrice":{"amount":84,"period":"year","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | mid | high |
| pricing.starting_price | `{"amount":59,"currency":"USD"}` | `{"amount":84,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.gdpr | yes | - |
| security.soc2 | yes | - |

## Capabilities (Popup Optin Tools)

| Capability | Justuno | OptinMonster |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Exit intent behavior triggering | ✓ | - |
| Scroll depth and time delay triggers | ✓ | - |
| Utm parameter and geolocation targeting | ✓ | - |
| Ecommerce cart value based triggers | ✓ | - |
| Gamified spin to win wheels | ✓ | - |
| Floating header footer announcement bars | - | - |
| Ab variant split testing | ✓ | - |
| Shopify woocommerce ecommerce sync | ✓ | - |
| Klaviyo mailchimp email sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | Flat subscription | - |

*Source: Vioscale. Generated 2026-09-01T15:18:51.452Z. "-" = undocumented, not absent.*