# Iterable vs Omnisend

**Leader by Vioscale score:** Omnisend

| Attribute | Iterable | Omnisend |
|---|---|---|
| **Vioscale score** | 25.7 (23% (low)) | 63.3 (61% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Enterprise-scale AI customer engagement platform that delivers intelligent, personalized experiences across multiple channels. Transforms data into action through campaigns and journey orchestration. | Email, SMS, and push notification marketing platform for ecommerce brands, featuring AI-assisted copywriting, workflows, segmentation, and forms. |
| features.capabilities | `{"free_tier":false,"segmentation":"behavioural","visual_automation":true}` | `{"free_tier":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"data_residency":true,"visual_automation":true,"integration_breadth":"Platform integrations with Shopify, Facebook, Google; audience sync for ads reta","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | - | 5 |
| integrations.list | - | `[{"name":"Shopify"},{"name":"Facebook"},{"name":"Google"},{"name":"Facebook Custom Audiences"},{"name":"Google Customer Match"}]` |
| market.availability | - | `{"hqCountry":"LT","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"quote","sourceUrl":"https://iterable.com","retrievedAt":"2026-08-03T22:55:04.718Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, 250 contacts, 500 emails/month","features":["Email campaigns","SMS","Push notifications","Forms and popups","Workflows","Segmentation","Google Customer Match","Facebook Custom Audiences"],"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Full access to all features with contact and send limits","contactSales":false,"includedLimits":{"contacts":"250","emails_per_month":"500"}},{"free":false,"name":"Tier 1","summary":"$16/month","commitment":"monthly","components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Tier 2 / Standard","summary":"$59/month","commitment":"monthly","components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"description":"Includes SMS credits","contactSales":false,"includedLimits":{"sms_monthly":"3933 (US)"}},{"free":false,"name":"Pro","summary":"$400+/month","features":["Free SMS credits","Priority support","Dedicated customer success manager"],"commitment":"monthly","components":[{"kind":"fixed","amount":400,"period":"month","currency":"USD"}],"description":"Priority support and dedicated customer success manager for plans over $400/month","contactSales":false}],"addOns":[{"name":"SMS Credits"}],"summary":"Free tier (250 contacts, 500 emails/month). Paid plans from $16/month. SMS pricing based on credits subscription. Up to 35% savings vs Klaviyo.","currency":"USD","freeTier":true,"sourceUrl":"https://www.omnisend.com/email-pricing-comparison/","retrievedAt":"2026-08-13T16:52:37.758Z","startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | mid |
| pricing.transparent | no | yes |
| reliability.status_page | - | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Email Marketing)

| Capability | Iterable | Omnisend |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| Pricing unit | - | Per contact / subscriber |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | - | Included |
| Push / mobile channel | - | ✓ |
| **Integration** |  |  |
| Native e-commerce integration | - | ✓ |
| Integration / marketplace breadth | - | Platform integrations with Shopify, Facebook, Google; audience sync for ads reta |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | - | Basic |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:05:00.925Z. "-" = undocumented, not absent.*