# InsightSquared vs People.ai

| Attribute | InsightSquared | People.ai |
|---|---|---|
| **Vioscale score** | 8.7 (2% (low)) | 25.1 (24% (low)) |
| deployment.options | - | `{"cloud":true}` |
| description.long | Delivers automated dashboards and analytics capabilities that enable sales teams to forecast revenue more accurately, manage their pipeline, and gain visibility into sales activity and performance. | A cloud-based tool that automatically integrates with email, calendar, and CRM systems to collect customer interaction data, then uses machine learning to surface insights about deal health, stakeholder involvement, and pipeline accuracy across a sales organization. |
| integrations.count | 1 | 12 |
| integrations.list | `[{"name":"LinkedIn Sales Solutions"}]` | `[{"name":"Salesforce"},{"name":"Microsoft Dynamics"},{"name":"Oracle"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Zoom"},{"name":"Microsoft Teams"},{"name":"Slack"},{"name":"Claude"},{"name":"ChatGPT"},{"name":"Microsoft Copilot"},{"name":"Microsoft 365"}]` |
| platform.support | - | `{"web":true}` |
| pricing | - | `{"type":"usage","summary":"Usage-based consumption model. Custom quote required.","freeTier":false,"sourceUrl":"https://www.backstory.ai/pricing","retrievedAt":"2026-08-19T21:08:58.157Z"}` |
| pricing.free_tier | - | no |
| pricing.model | - | commercial |
| pricing.price_level | - | unknown |
| pricing.transparent | - | no |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.soc2 | - | yes |

## Capabilities (Revenue Intelligence)

| Capability | InsightSquared | People.ai |
|---|:--:|:--:|
| **Capabilities** |  |  |
| AI pipeline forecasting predictions | - | - |
| Deal risk warnings and scoring | - | - |
| Automated email calendar CRM logging | - | - |
| Historical pipeline change waterfall charts | - | - |
| Deal inspection and stage progression views | - | - |
| Rep quota attainment tracking | - | - |
| Salesforce hierarchy and permissions sync | - | - |
| Google workspace office365 sync | - | - |
| Gong chorus call transcript ingestion | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:01:18.759Z. "-" = undocumented, not absent.*