# Insider vs SAP Emarsys

| Attribute | Insider | SAP Emarsys |
|---|---|---|
| **Vioscale score** | 57.6 (3% (low)) | 24.3 (3% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A customer engagement platform that combines AI capabilities to automate personalized marketing decisions and orchestrate campaigns across email, mobile, and other channels at scale. | SAP Engagement Cloud combines customer insights with real-time operational data to enable personalized, coordinated interactions across email, SMS, mobile, and web channels. The platform automates customer journeys based on business events and integrates natively with SAP business systems to deliver contextually relevant messaging. |
| integrations.count | 100 | 6 |
| integrations.list | `[{"name":"TikTok"}]` | `[{"name":"SAP Commerce Cloud"},{"name":"SAP Sales Cloud"},{"name":"SAP Service Cloud"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Yahoo Mail"}]` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing.model | commercial | commercial |

## Capabilities (Customer Journey Orchestration)

| Capability | Insider | SAP Emarsys |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Visual multi channel journey workflow builder | - | - |
| Event triggered if then branching logic | - | - |
| Native email sending infrastructure | - | - |
| Native mobile push and in app messaging | - | - |
| Native SMS text message sending | - | - |
| Holdout group ab testing at journey level | - | - |
| Segment mparticle tealium cdp sync | - | - |
| Snowflake bigquery data warehouse sync | - | - |
| Amplitude mixpanel analytics sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:46:54.924Z. "-" = undocumented, not absent.*