# Infobip vs Novu

**Leader by Vioscale score:** Novu

| Attribute | Infobip | Novu |
|---|---|---|
| **Vioscale score** | 81.4 (48% (low)) | 86.4 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | Infobip is an omnichannel cloud communications platform enabling businesses to send messages via SMS, email, voice, WhatsApp, Viber, and other digital channels. It offers global message delivery with high reliability, advanced routing, and tools for building automated customer conversations. | Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. |
| features.capabilities | `{"rcs":true,"sms":true,"chat":true,"email":true,"video":true,"voice":true,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"rcs":false,"sms":true,"chat":true,"email":true,"video":false,"voice":false,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | 30 | 88 |
| integrations.list | `[{"name":"SMS"},{"name":"Email"},{"name":"Voice"},{"name":"MMS"},{"name":"WhatsApp"},{"name":"RCS"},{"name":"Messenger"},{"name":"Viber"},{"name":"Instagram"},{"name":"Google Business Messages"},{"name":"Apple Messages for Business"},{"name":"LINE"},{"name":"Zalo"}]` | `[{"name":"SendGrid"},{"name":"Amazon SES"},{"name":"Postmark"},{"name":"Resend"},{"name":"Brevo"},{"name":"Mailgun"},{"name":"Mailjet"},{"name":"Braze"},{"name":"Infobip"},{"name":"Twilio"},{"name":"Plivo"},{"name":"AWS SNS"},{"name":"Vonage"},{"name":"SMS77"},{"name":"Telnyx"},{"name":"Termii"},{"name":"Gupshup"},{"name":"SMS Central"},{"name":"Firebase Cloud Messaging"},{"name":"Apple Push Notification"},{"name":"Expo Push"},{"name":"OneSignal"},{"name":"Pushpad"},{"name":"Pusher Beams"},{"name":"App.io"},{"name":"Slack"},{"name":"Discord"},{"name":"Microsoft Teams"},{"name":"Mattermost"},{"name":"WhatsApp Business"},{"name":"Zulip"},{"name":"Webex Messaging"},{"name":"Ryver"},{"name":"Grafana"},{"name":"Opsgenie"},{"name":"PagerDuty"},{"name":"Telegram"},{"name":"iMessage"},{"name":"Novu Inbox"}]` |
| market.availability | `{"hqCountry":"GB","primaryMarkets":["US","CA","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"IL","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":false,"name":"SMS","features":["Flexible pricing by destination country","98% open rate","Global delivery","Fraud protection"],"description":"Pay-per-message SMS delivery with flexible pricing by destination","contactSales":false},{"free":false,"name":"Email","features":["99.4% deliverability rate","120k emails per minute processing","2 second average delivery"],"description":"Flat-rate email messaging worldwide","contactSales":false},{"free":false,"name":"WhatsApp","features":["Utility messages","Authentication/OTP","Marketing messages","Free-form customer responses"],"description":"Per-message WhatsApp platform messaging with category-based pricing","contactSales":false},{"free":false,"name":"Viber","features":["Promotional, transactional, OTP, and conversational messages","Minimum commitment €115 (standard) or €175 (select countries)"],"components":[{"kind":"fixed","amount":115,"period":"month","currency":"EUR"}],"description":"Per-message Viber messaging with monthly sender/service ID commitment","contactSales":false},{"free":false,"name":"Voice","features":["Inbound call handling","IVR automation","95% global coverage","70+ direct operator connections"],"description":"Inbound and outbound voice call routing","contactSales":false}],"summary":"Usage-based pricing with per-message SMS/WhatsApp, flat-rate email, and per-minute voice. Viber has €115-€175 monthly minimum. Prices vary by destination country.","currency":"EUR","freeTier":true,"sourceUrl":"https://www.infobip.com/pricing","retrievedAt":"2026-08-14T12:10:23.598Z","startingPrice":{"amount":115,"period":"month","currency":"EUR"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/mo","features":["All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Activity feed"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"workflows":"20","environments":"2","team_members":"3","workflow_runs":"10k/mo","activity_feed_retention":"24h"}},{"free":false,"name":"Pro","summary":"From $30/mo","features":["Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing","Everything in Free"],"components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"environments":"2","workflow_runs":"30k+/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"From $250/mo","features":["Unlimited team members","Role-Based Access Control (RBAC)","More workflows","Enhanced rate limits","Everything in Pro"],"components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"rate_limits":"600 RPS","environments":"10","team_members":"None","workflow_runs":"250k+/mo","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Custom data residency (SG, UK, AU, JP, KR, custom regions)","Self-hosted deployment options","Private Slack/Teams support channel","Custom retention policies","Everything in Team"],"contactSales":true,"includedLimits":{"environments":"None","workflow_runs":"10M+/mo","activity_feed_retention":"Custom"}}],"addOns":[{"name":"Additional workflow runs","components":[{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}]}],"summary":"From $30/mo (Pro). Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co/pricing/","retrievedAt":"2026-08-13T22:38:54.794Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.transparent | yes | yes |
| reliability.sla_pct | 99.9 | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Communication APIs)

| Capability | Infobip | Novu |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | ✓ | ✓ |
| Voice | ✓ | ✗ |
| WhatsApp | ✓ | ✓ |
| RCS | ✓ | ✗ |
| Transactional email | ✓ | ✓ |
| Video / real-time | ✓ | ✗ |
| In-app chat | ✓ | ✓ |
| Verify / OTP / 2FA | ✓ | ✓ |
| **Messaging** |  |  |
| Two-way messaging | ✓ | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:07:25.332Z. "-" = undocumented, not absent.*