# Infobip vs Mailgun

**Leader by Vioscale score:** Infobip

| Attribute | Infobip | Mailgun |
|---|---|---|
| **Vioscale score** | 81.4 (48% (low)) | 59.1 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Infobip is an omnichannel cloud communications platform enabling businesses to send messages via SMS, email, voice, WhatsApp, Viber, and other digital channels. It offers global message delivery with high reliability, advanced routing, and tools for building automated customer conversations. | A developer-focused platform that handles sending transactional emails reliably, with integrated tools for validating email lists, testing inbox placement, monitoring sender reputation, and tracking email performance. |
| features.capabilities | `{"rcs":true,"sms":true,"chat":true,"email":true,"video":true,"voice":true,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"email":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | 30 | 2 |
| integrations.list | `[{"name":"SMS"},{"name":"Email"},{"name":"Voice"},{"name":"MMS"},{"name":"WhatsApp"},{"name":"RCS"},{"name":"Messenger"},{"name":"Viber"},{"name":"Instagram"},{"name":"Google Business Messages"},{"name":"Apple Messages for Business"},{"name":"LINE"},{"name":"Zalo"}]` | `[{"name":"Google Postmaster Tools"},{"name":"Microsoft SNDS"}]` |
| market.availability | `{"hqCountry":"GB","primaryMarkets":["US","CA","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":false,"name":"SMS","features":["Flexible pricing by destination country","98% open rate","Global delivery","Fraud protection"],"description":"Pay-per-message SMS delivery with flexible pricing by destination","contactSales":false},{"free":false,"name":"Email","features":["99.4% deliverability rate","120k emails per minute processing","2 second average delivery"],"description":"Flat-rate email messaging worldwide","contactSales":false},{"free":false,"name":"WhatsApp","features":["Utility messages","Authentication/OTP","Marketing messages","Free-form customer responses"],"description":"Per-message WhatsApp platform messaging with category-based pricing","contactSales":false},{"free":false,"name":"Viber","features":["Promotional, transactional, OTP, and conversational messages","Minimum commitment €115 (standard) or €175 (select countries)"],"components":[{"kind":"fixed","amount":115,"period":"month","currency":"EUR"}],"description":"Per-message Viber messaging with monthly sender/service ID commitment","contactSales":false},{"free":false,"name":"Voice","features":["Inbound call handling","IVR automation","95% global coverage","70+ direct operator connections"],"description":"Inbound and outbound voice call routing","contactSales":false}],"summary":"Usage-based pricing with per-message SMS/WhatsApp, flat-rate email, and per-minute voice. Viber has €115-€175 monthly minimum. Prices vary by destination country.","currency":"EUR","freeTier":true,"sourceUrl":"https://www.infobip.com/pricing","retrievedAt":"2026-08-14T12:10:23.598Z","startingPrice":{"amount":115,"period":"month","currency":"EUR"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Pilot","summary":"$49/mo (first month free), unlimited users","features":["First month free","Unlimited users","2,500 email address validations","25 inbox placement tests","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"Email validation and basic inbox placement testing","contactSales":false,"includedLimits":{"email_validations":"2,500","inbox_placement_tests":"25"}},{"free":false,"name":"Starter","summary":"$99/mo (first month free), unlimited users","features":["First month free","Unlimited users","5,000 email address validations","50 inbox placement tests","Spam trap monitoring (1 domain)","Blocklist monitoring (1 IP, 1 domain)","Google Postmaster Tools integration","Microsoft SNDS integration","Email health score","Detailed documentation","Ticket support"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"inbox placement test"},"kind":"metered","amount":0.75,"currency":"USD"},{"per":{"qty":100,"unit":"validations"},"kind":"metered","amount":0.8,"currency":"USD"}],"description":"Email validation and monitoring with domain and IP reputation tracking","contactSales":false,"includedLimits":{"email_validations":"5,000","blocklist_monitoring":"1 IP, 1 domain","spam_trap_monitoring":"1 domain","inbox_placement_tests":"50"}},{"free":false,"name":"Contract","summary":"Custom pricing, contact sales for quote","features":["Unlimited users","Custom domain and IP monitoring","Custom email validations","Custom inbox placement tests","Designated Technical Account Manager"],"description":"Custom enterprise deliverability solution with dedicated support","contactSales":true}],"summary":"From $49/mo. First month free.","currency":"USD","freeTier":false,"sourceUrl":"https://www.mailgun.com/pricing/optimize/","retrievedAt":"2026-08-14T13:46:31.367Z","freeTrialDays":30,"startingPrice":{"amount":0.75,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | high | low |
| pricing.transparent | yes | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Communication APIs)

| Capability | Infobip | Mailgun |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | ✓ | - |
| Voice | ✓ | - |
| WhatsApp | ✓ | - |
| RCS | ✓ | - |
| Transactional email | ✓ | ✓ |
| Video / real-time | ✓ | - |
| In-app chat | ✓ | - |
| Verify / OTP / 2FA | ✓ | - |
| **Messaging** |  |  |
| Two-way messaging | ✓ | - |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:33:20.086Z. "-" = undocumented, not absent.*