# Influ2 vs Metadata.io

| Attribute | Influ2 | Metadata.io |
|---|---|---|
| **Vioscale score** | 65 (20% (low)) | 44.2 (41% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Influ2 enables B2B marketers to identify and track specific buyer engagement and intent signals within target accounts, then connect this contact-level interaction data to sales outcomes and revenue. The platform integrates with CRM, marketing automation, and sales engagement tools to provide unified visibility for both marketing and sales teams. | Metadata provides AI agents that build audiences, generate creative, manage campaigns, and execute paid advertising across LinkedIn, Google, Meta, and other channels. Teams retain control over budget, approvals, brand guidelines, and channel strategy. |
| features.capabilities | `{"iso_27001":true,"soc2_type_ii":true,"marketo_pardot_eloqua_marketing_sync":true,"third_party_intent_data_surge_scoring":true,"salesforce_dynamics_enterprise_crm_sync":true,"outreach_salesloft_sales_engagement_sync":true,"account_level_programmatic_display_advertising":true}` | `{"iso_27001":true,"soc2_type_ii":true,"linkedin_ads_b2b_audience_sync":true,"marketo_pardot_eloqua_marketing_sync":false,"third_party_intent_data_surge_scoring":true,"salesforce_dynamics_enterprise_crm_sync":true,"outreach_salesloft_sales_engagement_sync":false,"personalized_website_experiences_by_account":false,"account_level_programmatic_display_advertising":true,"ip_to_company_anonymous_visitor_identification":true,"predictive_ai_ideal_customer_profile_icp_modeling":true}` |
| integrations.count | 10 | 12 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Microsoft Dynamics"},{"name":"Zoho"},{"name":"Marketo"},{"name":"Eloqua"},{"name":"Salesloft"},{"name":"Outreach"},{"name":"Slack"},{"name":"Microsoft Teams"}]` | `[{"name":"LinkedIn"},{"name":"Meta"},{"name":"Google Ads"},{"name":"Microsoft Advertising"},{"name":"Reddit"},{"name":"X"},{"name":"ChatGPT Ads"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Amazon S3"},{"name":"Bombora"},{"name":"G2"}]` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | - | `{"type":"quote","summary":"Custom quote based on channels managed, ad spend volume, and workflow delegation. Book a demo.","freeTier":false,"sourceUrl":"https://metadata.io/pricing","retrievedAt":"2026-08-25T08:32:05.303Z"}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | quote |
| pricing.price_level | - | unknown |
| pricing.transparent | - | no |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (Account Based Marketing)

| Capability | Influ2 | Metadata.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Ip to company anonymous visitor identification | - | ✓ |
| Third party intent data surge scoring | ✓ | ✓ |
| Predictive AI ideal customer profile icp modeling | - | ✓ |
| Account level programmatic display advertising | ✓ | ✓ |
| Linkedin ads B2B audience sync | - | ✓ |
| Personalized website experiences by account | - | ✗ |
| Salesforce dynamics enterprise CRM sync | ✓ | ✓ |
| Marketo pardot eloqua marketing sync | ✓ | ✗ |
| Outreach salesloft sales engagement sync | ✓ | ✗ |
| SOC2 type ii | ✓ | ✓ |
| ISO 27001 | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:16:54.599Z. "-" = undocumented, not absent.*