# Influ2 vs Madison Logic

| Attribute | Influ2 | Madison Logic |
|---|---|---|
| **Vioscale score** | 65 (20% (low)) | 48.8 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Influ2 enables B2B marketers to identify and track specific buyer engagement and intent signals within target accounts, then connect this contact-level interaction data to sales outcomes and revenue. The platform integrates with CRM, marketing automation, and sales engagement tools to provide unified visibility for both marketing and sales teams. | A B2B marketing technology platform that helps companies identify their best-fit target accounts using intent data, then orchestrate coordinated campaigns across content syndication, display ads, connected TV, audio, and other channels to accelerate deals and improve marketing ROI. |
| features.capabilities | `{"iso_27001":true,"soc2_type_ii":true,"marketo_pardot_eloqua_marketing_sync":true,"third_party_intent_data_surge_scoring":true,"salesforce_dynamics_enterprise_crm_sync":true,"outreach_salesloft_sales_engagement_sync":true,"account_level_programmatic_display_advertising":true}` | - |
| integrations.count | 10 | 1 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Microsoft Dynamics"},{"name":"Zoho"},{"name":"Marketo"},{"name":"Eloqua"},{"name":"Salesloft"},{"name":"Outreach"},{"name":"Slack"},{"name":"Microsoft Teams"}]` | `[{"name":"Convertr"}]` |
| market.availability | - | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing.model | commercial | commercial |
| reliability.status_page | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (Account Based Marketing)

| Capability | Influ2 | Madison Logic |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Ip to company anonymous visitor identification | - | - |
| Third party intent data surge scoring | ✓ | - |
| Predictive AI ideal customer profile icp modeling | - | - |
| Account level programmatic display advertising | ✓ | - |
| Linkedin ads B2B audience sync | - | - |
| Personalized website experiences by account | - | - |
| Salesforce dynamics enterprise CRM sync | ✓ | - |
| Marketo pardot eloqua marketing sync | ✓ | - |
| Outreach salesloft sales engagement sync | ✓ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T15:17:17.253Z. "-" = undocumented, not absent.*