# Improvado vs Omnata

| Attribute | Improvado | Omnata |
|---|---|---|
| **Vioscale score** | 90.9 (21% (low)) | 79.2 (26% (low)) |
| deployment.options | `{"cloud":true,"hybrid":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | A data integration platform that automatically syncs marketing data from ad platforms, CRMs, analytics tools, and ecommerce systems into a unified layer. Teams use it to eliminate manual data pipelines, apply automated data quality rules, and enable real-time dashboards and AI agent-driven decision-making. | Omnata is a Snowflake-native integration platform that moves data directly from connected business applications and databases into Snowflake without requiring separate infrastructure or acting as an intermediary. |
| features.capabilities | `{"soc2":true,"open_source":false,"pii_field_masking":true,"dbt_native_integration":false,"no_code_audience_builder":true,"private_deployment_agent":true,"field_level_transformation":true,"reverse_webhook_api_trigger":false,"sync_observability_alerting":true}` | - |
| integrations.count | 1,002 | 16 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Meta Ads"},{"name":"LinkedIn Campaign Manager"},{"name":"TikTok Ads"},{"name":"Google Analytics 4"},{"name":"Segment"},{"name":"Amplitude"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Shopify"},{"name":"Stripe"},{"name":"Google Sheets"},{"name":"Excel"},{"name":"Looker Studio"},{"name":"Power BI"},{"name":"Claude"},{"name":"Cursor"},{"name":"Codex"},{"name":"Slack"},{"name":"Zapier"},{"name":"Microsoft Power Automate"},{"name":"MuleSoft"}]` | `[{"name":"Airtable"},{"name":"Google Sheets"},{"name":"Jira"},{"name":"Marketo"},{"name":"Salesforce CRM"},{"name":"Salesforce Marketing Cloud"},{"name":"Slack"},{"name":"Xero"},{"name":"Zendesk Support"},{"name":"Microsoft SQL Server"},{"name":"MySQL"},{"name":"PostgreSQL"},{"name":"Oracle NetSuite"},{"name":"PayPal Braintree"},{"name":"QuestDB"},{"name":"Microsoft Teams"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | - | `{"type":"hybrid","plans":[{"free":true,"name":"Sync Engine","features":["Connection management","Sync scheduling","Monitoring","Row-level security"]},{"free":true,"name":"Google Sheets Plugin","features":["Unlimited syncs","Unlimited connections","Bi-directional"]},{"free":false,"name":"SaaS Connectors","summary":"From $5/day (Airtable) depending on connector and sync-direction","features":["Bi-directional sync","Multiple sync-directions supported"],"components":[{"kind":"fixed","amount":5,"period":"day","currency":"USD"}]},{"free":false,"name":"Database Connectors","summary":"From $14/month per server instance","features":["SQL Server, MySQL, PostgreSQL","Cloud and on-premise support"],"components":[{"kind":"fixed","amount":14,"period":"month","currency":"USD"}]}],"addOns":[{"name":"Enhanced Support SLAs"}],"summary":"Free Sync Engine plus pay-per-plugin-per-day. Google Sheets free, SaaS from $5/day, databases from $14/month. 30-day trial.","currency":"USD","freeTier":true,"sourceUrl":"https://omnata.com/pricing/sync-for-snowflake","retrievedAt":"2026-08-19T21:11:08.370Z","freeTrialDays":30,"startingPrice":{"amount":14,"period":"month","currency":"USD"},"billingPeriods":["day","month"]}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | - | low |
| pricing.starting_price | - | `{"amount":14,"currency":"USD"}` |
| pricing.transparent | - | yes |
| security.disclosure_policy | yes | - |
| security.fedramp | yes | - |
| security.gdpr | yes | - |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Reverse ETL)

| Capability | Improvado | Omnata |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Dbt native integration | ✗ | - |
| No code audience builder | ✓ | - |
| Field level transformation | ✓ | - |
| Sync observability alerting | ✓ | - |
| Pii field masking | ✓ | - |
| Reverse webhook API trigger | ✗ | - |
| Private deployment agent | ✓ | - |
| Open source | ✗ | - |
| SOC2 | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T14:41:01.630Z. "-" = undocumented, not absent.*