# HubSpot Marketing Hub vs Mautic

| Attribute | HubSpot Marketing Hub | Mautic |
|---|---|---|
| **Vioscale score** | 44.7 (58% (medium)) | 48.2 (76% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 3 |
| adoption.github_stars | - | 10,393 |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | Software for automating marketing workflows across email, advertising, social media, and websites, with AI-driven personalization and cross-channel campaign coordination. | A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. |
| features.capabilities | `{"free_tier":false,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true}` | `{"free_tier":true,"built_in_cdp":true,"multichannel":true,"self_hostable":true,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 5 | 4 |
| integrations.list | `[{"name":"Meta"},{"name":"Google"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Reddit"}]` | `[{"name":"Pipedrive"},{"name":"REST API"},{"name":"Webhooks"},{"name":"CRM systems"}]` |
| language.primary | - | PHP |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","GB","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","contactSales":false},{"free":false,"name":"Enterprise","contactSales":false}],"summary":"Subscription-based with 14-day free trial","currency":"USD","sourceUrl":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","retrievedAt":"2026-08-14T12:10:50.789Z","freeTrialDays":14}` | `{"type":"hybrid","plans":[{"free":true,"name":"Community (Free)","features":["Campaign builder","Contact management","Email sending","Segments","Landing pages","Forms"],"description":"Self-hosted or cloud-deployed open source version","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 1","features":["Security patches for older versions","Community instance coverage"],"components":[{"kind":"fixed","amount":2000,"period":"year","currency":"USD"}],"description":"Security updates for past major versions in wealthy economies","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 2","components":[{"kind":"fixed","amount":1000,"period":"year","currency":"USD"}],"description":"Regional pricing for emerging economies (~50% of Tier 1)","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 3","components":[{"kind":"fixed","amount":500,"period":"year","currency":"USD"}],"description":"Regional pricing for developing economies (~75% of Tier 1)","contactSales":false},{"free":false,"name":"Corporate Membership - Tier 1","features":["Project visibility","Governance participation","Member directory listing"],"components":[{"kind":"fixed","amount":1200,"period":"year","currency":"USD"}],"description":"Annual corporate membership in wealthy economies","contactSales":false}],"summary":"Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.","currency":"USD","freeTier":true,"sourceUrl":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","retrievedAt":"2026-08-14T12:13:47.992Z","freeTrialDays":14,"startingPrice":{"amount":500,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | high |
| pricing.transparent | no | no |
| release.cadence_days | - | 17 |
| release.history | - | `[{"url":"https://github.com/mautic/mautic/releases/tag/7.1.3","date":"2026-07-07T14:49:18Z","type":"stable","version":"7.1.3"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0-rc","date":"2026-06-02T17:00:52Z","type":"prerelease","version":"7.2.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.2","date":"2026-05-28T16:27:32Z","type":"stable","version":"7.1.2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.9","date":"2026-05-28T16:26:29Z","type":"stable","version":"6.0.9"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.11","date":"2026-05-28T16:25:48Z","type":"stable","version":"5.2.11"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.1","date":"2026-05-04T11:30:30Z","type":"stable","version":"7.1.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0","date":"2026-04-24T06:17:59Z","type":"stable","version":"7.1.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.2","date":"2026-04-06T14:53:22Z","type":"stable","version":"7.0.2"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0-rc","date":"2026-03-06T15:23:42Z","type":"prerelease","version":"7.1.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.1","date":"2026-02-24T14:52:23Z","type":"stable","version":"7.0.1"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.8","date":"2026-02-24T14:52:10Z","type":"stable","version":"6.0.8"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.10","date":"2026-02-24T13:35:06Z","type":"stable","version":"5.2.10"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0","date":"2026-01-20T16:50:31Z","type":"stable","version":"7.0.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc2","date":"2025-12-10T12:35:14Z","type":"prerelease","version":"7.0.0-rc2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.7","date":"2025-12-02T16:59:40Z","type":"stable","version":"6.0.7"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.9","date":"2025-12-02T16:59:23Z","type":"stable","version":"5.2.9"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc","date":"2025-11-11T15:56:32Z","type":"prerelease","version":"7.0.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-beta","date":"2025-10-20T13:55:59Z","type":"prerelease","version":"7.0.0-beta"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.6","date":"2025-09-29T12:07:00Z","type":"stable","version":"6.0.6"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.5","date":"2025-09-03T08:05:05Z","type":"stable","version":"6.0.5"}]` |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.scorecard | - | 7 |
| security.soc2 | yes | - |
| security.vulnerabilities | - | `{"count":58,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=mautic%2Fcore&per_page=100","last_12m":13,"max_severity":"CRITICAL"}` |

## Capabilities (Marketing Automation Software)

| Capability | HubSpot Marketing Hub | Mautic |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✗ | ✗ |
| Free tier | ✗ | ✓ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | - | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | - |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | - | - |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:49:26.836Z. "-" = undocumented, not absent.*