# HubSpot vs Twenty

**Leader by Vioscale score:** HubSpot

| Attribute | HubSpot | Twenty |
|---|---|---|
| **Vioscale score** | 73.3 (73% (medium)) | 61.7 (75% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 0 |
| adoption.github_stars | - | 55,585 |
| adoption.stackoverflow_questions | 3,000 | - |
| content.faq | `[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}]` | - |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations. | Twenty is an open-source CRM that technical teams can customize and extend with AI agents and applications. It provides the foundational building blocks to create enterprise-grade sales systems that adapt to unique business requirements. |
| features.capabilities | `{"api_access":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":false,"forecasting":false,"lead_scoring":false,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":false,"reporting_dashboards":true}` |
| integrations.count | 2,000 | 6 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Reddit"},{"name":"TikTok"},{"name":"LinkedIn"}]` | `[{"name":"Slack"},{"name":"Cal.com"},{"name":"Fireflies"},{"name":"Recall.ai"},{"name":"Gladia"},{"name":"Microsoft Graph"}]` |
| language.primary | - | TypeScript |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier available","description":"Free HubSpot CRM and free plans across Marketing, Sales, Service, and Content hubs","contactSales":false},{"free":false,"name":"Premium","summary":"Premium plans available (pricing not disclosed)","description":"Premium plans for Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub","contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","description":"Integrated Enterprise Customer Platform","contactSales":true}],"summary":"Free and premium plans available. Pricing not transparently disclosed on homepage.","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-07-08T11:18:24.918Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$9/user/month","features":["Full customization","Unlimited custom objects","Unlimited custom fields","Unlimited custom views","Unlimited dashboards","Custom apps","Custom AI agents","Workflows","Email and calendar sync","CSV import/export","REST & GraphQL API","Webhooks","MCP server","Two-factor authentication","30+ languages","Community support"],"components":[{"kind":"per_unit","unit":"seat","amount":9,"period":"month","currency":"USD"}],"description":"Core CRM with full customization capabilities","contactSales":false,"includedLimits":{"workflow_credits":"50/year"}},{"free":false,"name":"Organization","summary":"$19/user/month","features":["Everything in Pro","Row-level permissions","SAML/OIDC SSO","Custom domain","Field-level permissions","Audit logs","Priority support"],"components":[{"kind":"per_unit","unit":"seat","amount":19,"period":"month","currency":"USD"}],"description":"Advanced access control with SSO for teams","contactSales":false},{"free":false,"name":"Enterprise","summary":"From $50k/year","features":["Everything in Organization","Single-tenant isolation","IP allow-listing","SCIM provisioning","Dedicated support with SLA","Security review and DPA"],"components":[{"kind":"fixed","amount":50000,"period":"year","currency":"USD"}],"description":"High-security deployment with dedicated support","contactSales":true}],"summary":"From $9/user/month. Free 30-day trial.","currency":"USD","freeTier":true,"sourceUrl":"https://twenty.com/ar/pricing","retrievedAt":"2026-08-14T16:42:07.028Z","freeTrialDays":30,"startingPrice":{"amount":9,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | commercial |
| pricing.price_level | low | low |
| pricing.transparent | no | yes |
| release.cadence_days | 30 | 1 |
| release.history | - | `[{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.35.0","date":"2026-08-26T14:40:03Z","type":"stable","version":"twenty/v2.35.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.35.0","date":"2026-08-26T14:40:27Z","type":"stable","version":"sdk/v2.35.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.34.0","date":"2026-08-24T09:06:07Z","type":"stable","version":"twenty/v2.34.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.30.0","date":"2026-08-11T10:31:10Z","type":"stable","version":"twenty/v2.30.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.30.0","date":"2026-08-11T10:32:00Z","type":"stable","version":"sdk/v2.30.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.29.0","date":"2026-08-11T10:32:16Z","type":"stable","version":"sdk/v2.29.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.29.0","date":"2026-08-11T10:30:59Z","type":"stable","version":"twenty/v2.29.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.28.0","date":"2026-08-11T10:30:35Z","type":"stable","version":"twenty/v2.28.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.27.0","date":"2026-08-04T11:29:52Z","type":"stable","version":"twenty/v2.27.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.27.0","date":"2026-08-04T11:30:39Z","type":"stable","version":"sdk/v2.27.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.26.0","date":"2026-07-31T12:05:32Z","type":"stable","version":"twenty/v2.26.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.26.0","date":"2026-07-31T12:05:55Z","type":"stable","version":"sdk/v2.26.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.25.0","date":"2026-07-29T08:19:59Z","type":"stable","version":"twenty/v2.25.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.25.0","date":"2026-07-29T08:22:45Z","type":"stable","version":"sdk/v2.25.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.24.0","date":"2026-07-24T08:07:59Z","type":"stable","version":"twenty/v2.24.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.23.2","date":"2026-07-22T13:55:31Z","type":"stable","version":"twenty/v2.23.2"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.23.0","date":"2026-07-25T20:21:10Z","type":"stable","version":"sdk/v2.23.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.22.0","date":"2026-07-17T07:54:48Z","type":"stable","version":"twenty/v2.22.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.21.0","date":"2026-07-16T15:19:32Z","type":"stable","version":"twenty/v2.21.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.20.0","date":"2026-07-10T15:55:52Z","type":"stable","version":"twenty/v2.20.0"}]` |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |
| security.vulnerabilities | - | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=go&package_name=github.com%2Ftwentyhq%2Ftwenty&per_page=100","last_12m":0,"max_severity":null}` |

## Capabilities (CRM Software)

| Capability | HubSpot | Twenty |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✗ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✗ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | - | ✗ |
| **Access** |  |  |
| Native mobile app | - | ✗ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:00:27.613Z. "-" = undocumented, not absent.*