# HubSpot vs Insightly

**Leader by Vioscale score:** HubSpot

| Attribute | HubSpot | Insightly |
|---|---|---|
| **Vioscale score** | 73.3 (73% (medium)) | 65 (74% (medium)) |
| adoption.stackoverflow_questions | 3,000 | - |
| content.faq | `[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}]` | - |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations. | Insightly is a customer relationship management platform that helps teams manage leads, opportunities, and customer support through integrated sales, marketing, and ticketing tools. The platform includes workflow automation, business dashboards, and extensive third-party integrations to streamline operations. |
| features.capabilities | `{"api_access":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 2,000 | 2,000 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Reddit"},{"name":"TikTok"},{"name":"LinkedIn"}]` | `[{"name":"Google"},{"name":"Microsoft"},{"name":"MS 365"},{"name":"PandaDoc"},{"name":"QuickBooks"},{"name":"Xero"},{"name":"DocuSign"},{"name":"Shopify"},{"name":"WordPress"},{"name":"Netsuite"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US","CA"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier available","description":"Free HubSpot CRM and free plans across Marketing, Sales, Service, and Content hubs","contactSales":false},{"free":false,"name":"Premium","summary":"Premium plans available (pricing not disclosed)","description":"Premium plans for Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub","contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","description":"Integrated Enterprise Customer Platform","contactSales":true}],"summary":"Free and premium plans available. Pricing not transparently disclosed on homepage.","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-07-08T11:18:24.918Z"}` | `{"type":"hybrid","plans":[{"free":false,"name":"CRM Plus","summary":"$29/user/month billed annually. 14-day free trial.","features":["Lead and contact management","Project management","Advanced reports","Pre-built business dashboards"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":29,"period":"month","currency":"USD"}],"description":"Entry-level CRM with lead and contact management","contactSales":false,"includedLimits":{"records":"100,000","file_storage":"10 GB","custom_fields":"50"}},{"free":false,"name":"CRM Professional","summary":"$49/user/month billed annually. 14-day free trial.","features":["All Plus features","Lead assignment and routing","Workflow automation","AI Copilot","Email summaries and replies"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":49,"period":"month","currency":"USD"}],"description":"CRM with workflow automation and AI Copilot","contactSales":false,"includedLimits":{"records":"250,000","file_storage":"100 GB","custom_fields":"100"}},{"free":false,"name":"CRM Enterprise","summary":"$99/user/month billed annually.","features":["All Professional features","Sandboxes","Products, pricebooks, and quotes","Comprehensive audit logging","Custom validation rules","SAML/SCIM SSO"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":99,"period":"month","currency":"USD"}],"description":"Enterprise CRM with advanced customization and audit logging","contactSales":true,"includedLimits":{"records":"500,000","file_storage":"250 GB","custom_fields":"200"}},{"free":false,"name":"Marketing Plus","summary":"$99/account/month.","features":["Email marketing automation","Prospect scoring","A/B testing","Built-in dashboards"],"commitment":"annual","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Email marketing automation for 2,000 prospects","contactSales":true,"includedLimits":{"prospects":"2,000","monthly_email_volume":"10,000"}},{"free":false,"name":"Marketing Professional","summary":"$499/account/month.","features":["All Plus features","Custom scoring models","Advanced prospect tracking","Unlimited role-based permissions"],"commitment":"annual","components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"}],"description":"Marketing automation for 10,000 prospects with custom scoring","contactSales":true,"includedLimits":{"prospects":"10,000","monthly_email_volume":"50,000"}},{"free":false,"name":"Marketing Enterprise","summary":"$999/account/month.","features":["All Professional features","Comprehensive audit logging","Calculated fields","Custom validation rules"],"commitment":"annual","components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Marketing automation for 20,000 prospects with advanced rules","contactSales":true,"includedLimits":{"prospects":"20,000"}},{"free":false,"name":"Support Plus","summary":"$29/user/month.","features":["Comprehensive ticket editor","SLA tracking","Configurable email macros","Customizable reports"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":29,"period":"month","currency":"USD"}],"description":"Support ticketing with SLA tracking","contactSales":true},{"free":false,"name":"Support Professional","summary":"$49/user/month.","features":["All Plus features","Customer satisfaction surveys","Custom ticket automations","Portal customization"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":49,"period":"month","currency":"USD"}],"description":"Support ticketing with customer surveys and portal customization","contactSales":true},{"free":false,"name":"Support Enterprise","summary":"$99/user/month.","features":["All Professional features","Comprehensive audit logging","Custom validation rules","Unlimited brands and portals"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":99,"period":"month","currency":"USD"}],"description":"Enterprise support with unlimited portals and audit logging","contactSales":true},{"free":false,"name":"AppConnect Standard","summary":"$249/month + $3,000 setup for 25,000 tasks/month.","features":["Drag-and-drop workflow builder","No-code integration","2000+ app integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":249,"period":"month","currency":"USD"},{"kind":"one_time","amount":3000,"currency":"USD"}],"description":"Workflow automation with 25,000 monthly tasks","contactSales":true,"includedLimits":{"tasks_per_month":"25,000"}},{"free":false,"name":"AppConnect Professional","summary":"$799/month + $3,000 setup for 100,000 tasks/month.","features":["All Standard features","Custom AppConnect development","AWS Lambda support"],"commitment":"annual","components":[{"kind":"fixed","amount":799,"period":"month","currency":"USD"},{"kind":"one_time","amount":3000,"currency":"USD"}],"description":"Workflow automation with 100,000 monthly tasks","contactSales":true,"includedLimits":{"tasks_per_month":"100,000"}},{"free":false,"name":"AppConnect Enterprise","summary":"$1,899/month + $3,000 setup for 250,000 tasks/month.","features":["All Professional features","Enterprise support","Priority development"],"commitment":"annual","components":[{"kind":"fixed","amount":1899,"period":"month","currency":"USD"},{"kind":"one_time","amount":3000,"currency":"USD"}],"description":"Workflow automation with 250,000 monthly tasks","contactSales":true,"includedLimits":{"tasks_per_month":"250,000"}}],"addOns":[{"name":"Additional AppConnect tasks","components":[{"per":{"qty":25000,"unit":"tasks"},"kind":"metered","amount":249,"currency":"USD"}]}],"summary":"From $29/user/month for CRM, $99/account/month for marketing automation, $29/user/month for support. 14-day free trial on CRM.","currency":"USD","freeTier":false,"sourceUrl":"https://www.insightly.com/pricing-plans/","retrievedAt":"2026-08-16T20:55:38.163Z","freeTrialDays":14,"startingPrice":{"amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | mid |
| pricing.transparent | no | no |
| release.cadence_days | 30 | - |
| reliability.sla_pct | 99.9 | 99.95 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (CRM Software)

| Capability | HubSpot | Insightly |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | - | ✓ |
| **Access** |  |  |
| Native mobile app | - | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T15:20:15.680Z. "-" = undocumented, not absent.*