# Hotjar vs Pendo

**Leader by Vioscale score:** Hotjar

| Attribute | Hotjar | Pendo |
|---|---|---|
| **Vioscale score** | 72.8 (73% (medium)) | 53 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. | A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"retention_cohort":true,"warehouse_native":true}` | `{"free_tier":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics"}` |
| integrations.count | 100 | 51 |
| integrations.list | `[{"name":"Slack"},{"name":"Jira"},{"name":"Unbounce"},{"name":"Shopify"},{"name":"AWS"},{"name":"Microsoft Azure"},{"name":"Snowflake"},{"name":"Asana"},{"name":"Linear"},{"name":"Trello"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Microsoft Copilot"}]` | `[{"name":"Algolia"},{"name":"Amazon S3"},{"name":"BigQuery"},{"name":"Breadcrumbs"},{"name":"Calendly"},{"name":"Candu"},{"name":"Catalyst"},{"name":"ChurnZero"},{"name":"Confluence"},{"name":"Crowdin"},{"name":"DataGrail"},{"name":"Dataworkz"},{"name":"Domo"},{"name":"Drift"},{"name":"Figma"},{"name":"Fivetran"},{"name":"Fulcrum"},{"name":"G2"},{"name":"Gainsight"},{"name":"Google Cloud Storage"},{"name":"Help Scout"},{"name":"HelpDocs"},{"name":"HubSpot"},{"name":"Integrately"},{"name":"Intercom"},{"name":"Jira"},{"name":"Looker"},{"name":"Marketo"},{"name":"Microsoft Azure"},{"name":"Okta"},{"name":"Optimizely"},{"name":"Pano"},{"name":"Planhat"},{"name":"Qualtrics"},{"name":"Redshift"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Snowflake"},{"name":"Swiftype"},{"name":"Tableau"},{"name":"Totango"},{"name":"Tray.io"},{"name":"TrustRadius"},{"name":"UserTesting"},{"name":"Voxpopme"},{"name":"Webhooks"},{"name":"WordPress"},{"name":"Workato"},{"name":"Zapier"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Replays, Heatmaps, Funnels","Error & performance monitoring","Basic surveys (100/mo)","LLM connection (300 tool calls/mo)","10+ integrations"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"projects":"1","monthly_sessions":"200k","survey_responses_per_month":"100"}},{"free":false,"name":"Growth","summary":"$39-49/month. 7k+ sessions. 3 projects.","features":["Zone-based heatmaps","Journey analysis","Impact quantification","Sense Chat & AI summaries","Sense Analyst lite (beta)","Automated insights"],"commitment":"monthly","components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD","commitment":"annual"},{"kind":"fixed","amount":49,"period":"month","currency":"USD","commitment":"monthly"}],"description":"Optimize experiences to boost engagement and conversion","contactSales":false,"includedLimits":{"projects":"3","monthly_sessions":"7k+","data_retention_months":"13"}},{"free":false,"name":"Pro","summary":"Contact sales. 1m+ sessions.","features":["Connect behavior to revenue by channel and product","Identify patterns that drive repeat purchases and retention","Revenue-focused strategic decisions"],"description":"Surface optimizations faster and prioritize by revenue impact","contactSales":true,"includedLimits":{"monthly_sessions":"1m+"}}],"summary":"Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hotjar.com/pricing/","retrievedAt":"2026-08-14T12:11:05.094Z","freeTrialDays":15,"startingPrice":{"amount":39,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Base","features":["Product Analytics","In-app Guides"],"description":"Product analytics and basic in-app guidance for teams scaling their product insights","contactSales":true},{"free":false,"name":"Core","features":["Product Analytics","In-app Guides","Session Replay"],"description":"Complete visibility into user journeys with analytics, guidance, and session recordings","contactSales":true},{"free":false,"name":"Ultimate","features":["Product Analytics","In-app Guides","Session Replay","Sentiment (NPS, PMF, CSAT surveys)","Orchestrate","Listen","Data Sync"],"description":"Enterprise platform with comprehensive analytics, guidance, recordings, feedback analysis, and orchestration capabilities","contactSales":true},{"free":true,"name":"Novus","summary":"Free during open beta","features":["Continuous product monitoring","Proactive recommendations in Slack","AI-generated PRs","Auto-instrumentation via GitHub"],"components":[{"kind":"fixed","amount":0,"currency":"USD"}],"description":"AI-powered product monitoring with automated insights delivered to Slack and GitHub auto-instrumentation","contactSales":false}],"addOns":[{"name":"Predict"},{"name":"Agent Analytics","components":[{"kind":"fixed","amount":0,"currency":"USD"}]}],"summary":"Custom MAU-based pricing. Free tier available. Volume-based discounts built into all plans.","currency":"USD","freeTier":true,"sourceUrl":"https://www.pendo.io/pricing/","retrievedAt":"2026-08-14T13:39:13.831Z","freeTrialDays":30}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Product Analytics Software)

| Capability | Hotjar | Pendo |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | - | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | - |
| Retention / cohort analysis | ✓ | - |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | - |
| Feature flags built-in | - | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | - |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | - | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:22:49.818Z. "-" = undocumented, not absent.*