# Hotjar vs Kubit

| Attribute | Hotjar | Kubit |
|---|---|---|
| **Vioscale score** | 72.8 (73% (medium)) | 76.5 (39% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. | A platform that merges AI agent tracing with product analytics to show how agent performance impacts user engagement and retention. Data stays in your warehouse while you gain visibility into both agent actions and user interactions. |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"retention_cohort":true,"warehouse_native":true}` | `{"funnels":true,"free_tier":true,"sdk_coverage":true,"paths_journeys":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true}` |
| integrations.count | 100 | 8 |
| integrations.list | `[{"name":"Slack"},{"name":"Jira"},{"name":"Unbounce"},{"name":"Shopify"},{"name":"AWS"},{"name":"Microsoft Azure"},{"name":"Snowflake"},{"name":"Asana"},{"name":"Linear"},{"name":"Trello"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Microsoft Copilot"}]` | `[{"name":"OpenTelemetry"},{"name":"Slack"},{"name":"CDP platforms"},{"name":"Sentry"},{"name":"Embrace"},{"name":"Claude Code"},{"name":"Cursor"},{"name":"MCP Server"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Replays, Heatmaps, Funnels","Error & performance monitoring","Basic surveys (100/mo)","LLM connection (300 tool calls/mo)","10+ integrations"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"projects":"1","monthly_sessions":"200k","survey_responses_per_month":"100"}},{"free":false,"name":"Growth","summary":"$39-49/month. 7k+ sessions. 3 projects.","features":["Zone-based heatmaps","Journey analysis","Impact quantification","Sense Chat & AI summaries","Sense Analyst lite (beta)","Automated insights"],"commitment":"monthly","components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD","commitment":"annual"},{"kind":"fixed","amount":49,"period":"month","currency":"USD","commitment":"monthly"}],"description":"Optimize experiences to boost engagement and conversion","contactSales":false,"includedLimits":{"projects":"3","monthly_sessions":"7k+","data_retention_months":"13"}},{"free":false,"name":"Pro","summary":"Contact sales. 1m+ sessions.","features":["Connect behavior to revenue by channel and product","Identify patterns that drive repeat purchases and retention","Revenue-focused strategic decisions"],"description":"Surface optimizations faster and prioritize by revenue impact","contactSales":true,"includedLimits":{"monthly_sessions":"1m+"}}],"summary":"Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hotjar.com/pricing/","retrievedAt":"2026-08-14T12:11:05.094Z","freeTrialDays":15,"startingPrice":{"amount":39,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Starter","summary":"Free + $0.008 per MTU","features":["Core features with unlimited AI","10,000 MTU included","OTel integration","CDP integration","Unlimited seats","Unlimited events"],"components":[{"per":{"qty":1,"unit":"MTU"},"kind":"metered","amount":0.008,"currency":"USD"}],"description":"Core features with unlimited AI for getting started","contactSales":false,"includedLimits":{"mtu":"10,000/mo"}},{"free":false,"name":"Pro","summary":"$199/month + $0.006 per MTU","features":["Everything in Starter, plus:","100,000 MTU included","Bring Your Own Warehouse","Slack Connect support"],"commitment":"monthly","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"MTU"},"kind":"metered","amount":0.006,"currency":"USD"}],"description":"Warehouse integration and enhanced support","contactSales":false,"includedLimits":{"mtu":"100,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with volume discount","features":["Everything in Pro, plus:",">1M MTU","Dedicated Solution Architect","Custom terms","Data Processing Addendum","SLA"],"description":"Custom volume pricing with dedicated support","contactSales":true,"includedLimits":{"mtu":">1,000,000/mo"}}],"summary":"Free tier + $0.006–$0.008 per MTU; $199/month Pro plan.","currency":"USD","freeTier":true,"sourceUrl":"https://kubit.ai/pricing","retrievedAt":"2026-08-14T10:22:13.084Z","freeTrialDays":30,"startingPrice":{"amount":0.006,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Product Analytics Software)

| Capability | Hotjar | Kubit |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | - | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | - |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✓ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | - |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | - |
| Feature flags built-in | - | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | - |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | - | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:46:33.026Z. "-" = undocumented, not absent.*