# Hootsuite vs Loomly

**Leader by Vioscale score:** Loomly

| Attribute | Hootsuite | Loomly |
|---|---|---|
| **Vioscale score** | 54.4 (62% (medium)) | 68.4 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive social media management suite that enables teams to create and schedule content, monitor brand conversations in real-time, analyze performance metrics, and engage with audiences from a single dashboard. It combines publishing tools, social listening, competitive intelligence, and AI-powered features to help brands maintain consistency and respond faster across multiple social platforms. | Tool for managing social media presence by enabling teams to plan, schedule, and publish content, monitor interactions, and analyze performance across various platforms. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"approval_workflows":true,"networks_supported":"30+ social media networks including X, Facebook, Instagram, LinkedIn, TikTok, Yo","pricing_transparency":"contact_sales"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"flat","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, X/Twitter, LinkedIn, TikTok","pricing_transparency":"transparent"}` |
| integrations.count | 9 | 12 |
| integrations.list | `[{"name":"X (Twitter)"},{"name":"Facebook"},{"name":"Instagram"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"YouTube"},{"name":"Canva"},{"name":"Adobe Express"},{"name":"Salesforce"}]` | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"X/Twitter"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Zapier"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Unsplash"},{"name":"Giphy"}]` |
| market.availability | `{"hqCountry":"CA","primaryMarkets":[],"availabilityScope":"global","availableCountries":["CA","US","MX","GB","FR","IT","RO","DE","AU","NZ","SG","BE"],"notAvailableCountries":[]}` | `{"hqCountry":"IT","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Professional","contactSales":false}],"summary":"Free trial available. Professional plan pricing not publicly displayed.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hootsuite.com/plans/professional","retrievedAt":"2026-08-14T21:31:17.915Z","billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$65/month (billed monthly) or $49/month (billed annually with 25% discount)","features":["AI Assistant chat","Scheduling and publishing","Approval workflows","Advanced analytics","Link shorteners","Bulk posting","Best time to post","Slack and Microsoft Teams integration","Content calendar with post preview","Media editor and slideshow creator","Canva export support","Unsplash and Giphy integration","Unified inbox for engagement","Saved replies","Assign conversations","Two-factor authentication","iOS and Android apps","Zapier integration","Limited AI post generation (2/month)","Social listening (2/month)"],"minSeats":3,"commitment":"monthly","components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"},{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"3","social_accounts":"12"}},{"free":false,"name":"Beyond","summary":"$332/month (billed monthly) or $249/month (billed annually with 25% discount)","features":["All Starter features","Custom branding and branded subdomain","Custom roles and workflows","Hashtag manager","Calendar 2FA enforcement","Extended AI post generation (5/month)","Social listening (5/month)","AI-assisted reply suggestions","AI analytics insights","Custom favicon and logo","Schedule reports"],"commitment":"monthly","components":[{"kind":"fixed","amount":332,"period":"month","currency":"USD"},{"kind":"fixed","amount":249,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"Unlimited","social_accounts":"60"}},{"free":false,"name":"Enterprise","summary":"Custom pricing tailored to business requirements","features":["All Beyond features","Priority support","Custom pricing for scale"],"contactSales":true,"includedLimits":{"users":"Unlimited","social_accounts":"61+"}}],"summary":"Starting at $65/month (Starter) or $49/month annually. Beyond tier at $332/month or $249/month annually. Free tier and 15-day trial available. 25% discount for annual commitment.","currency":"USD","freeTier":true,"sourceUrl":"https://www.loomly.com/pricing-no-embed","retrievedAt":"2026-08-14T16:44:10.314Z","freeTrialDays":15,"startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | no | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.pci | - | yes |
| security.soc2 | - | yes |

## Capabilities (Social Media Management Software)

| Capability | Hootsuite | Loomly |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Transparent |
| Free tier | ✓ | ✓ |
| Pricing unit | Per-seat + per-account | Flat |
| **Coverage** |  |  |
| Networks supported | 30+ social media networks including X, Facebook, Instagram, LinkedIn, TikTok, Yo | Facebook, Instagram, X/Twitter, LinkedIn, TikTok |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | - | Yes |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✓ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | - | - |
| **Platform** |  |  |
| Mobile app | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T15:17:10.357Z. "-" = undocumented, not absent.*