# Hippo Video vs Wistia

**Leader by Vioscale score:** Hippo Video

| Attribute | Hippo Video | Wistia |
|---|---|---|
| **Vioscale score** | 71.2 (54% (medium)) | 28 (40% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Hippo Video is an AI-powered platform for creating personalized video messages at scale with integrated CRM support, interactive viewer engagement features, and detailed analytics for sales and customer support teams. | Wistia enables businesses to host, manage, and share video content with customizable branding, capture leads through interactive forms, and track viewer engagement. It integrates with marketing automation platforms like HubSpot to sync viewer data and inform video marketing strategy. |
| features.capabilities | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"flat_subscription","interactive_cta_and_link_buttons":true,"ad_free_customizable_brand_player":true,"automated_video_seo_schema_markup":false,"in_video_email_capture_turnstiles":true,"salesforce_hubspot_crm_viewer_sync":true,"ai_automated_transcripts_and_captions":true,"individual_viewer_engagement_heatmaps":false,"password_and_sso_gated_content_security":true,"marketo_eloqua_marketing_automation_sync":false}` | `{"ad_free_customizable_brand_player":true,"in_video_email_capture_turnstiles":true,"salesforce_hubspot_crm_viewer_sync":true,"individual_viewer_engagement_heatmaps":true}` |
| integrations.count | 50 | 1 |
| integrations.list | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"LinkedIn"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"Salesloft"},{"name":"Freshworks"},{"name":"Freshdesk"},{"name":"Zendesk"},{"name":"Google Slides"},{"name":"Slack"},{"name":"Trello"},{"name":"Google Chat"},{"name":"Google Drive"},{"name":"Jira"}]` | `[{"name":"HubSpot"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"mac":true,"web":true,"android":true,"windows":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free plan","features":["50 Automated Personalized Videos","Website and LinkedIn Background Personalization","Basic Editing and Analytics","Mobile and Desktop Applications","Gmail/Outlook/LinkedIn Integrations"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"automated_personalized_videos":"50/mo"}},{"free":false,"name":"Sales Professional","summary":"$30/user/month","features":["100 Automated Personalized Videos","Advanced Editing and Analytics","Interactive CTAs","Custom Branding and URL"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":30,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"automated_personalized_videos":"100/mo"}},{"free":false,"name":"Sales Enterprise","summary":"$75/user/month","features":["300 Automated Personalized Videos","Integrations with Sales Platforms (Outreach, Salesloft, HubSpot, Freshworks)","Advanced sales landing pages with carousel","Generative AI features","Salesforce Integration","Dedicated Account Manager","Video Coaching and Solution Engineering","3 video downloads/shares per month"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":75,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"automated_personalized_videos":"300/mo"}},{"free":false,"name":"Creator Basic","summary":"$29/user/month","features":["10 video downloads/shares per month","Pay-as-you-go option: $5 per video"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":29,"period":"month","currency":"USD"}],"description":"For individuals creating videos","contactSales":false,"includedLimits":{"video_downloads":"10/mo"}},{"free":false,"name":"Creator Pro","summary":"$89/user/month","features":["30 video downloads/shares per month","Video translation","Enterprise-grade security and data privacy","Custom brand theme design"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":89,"period":"month","currency":"USD"}],"description":"For individuals and teams scaling video content creation","contactSales":false,"includedLimits":{"video_downloads":"30/mo"}}],"summary":"Free plan available; paid plans from $29/user/month with 7-day trial","currency":"USD","freeTier":true,"sourceUrl":"https://www.hippovideo.io/pricing.html","retrievedAt":"2026-08-25T15:39:41.091Z","freeTrialDays":7,"startingPrice":{"unit":"seat","amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","freeTier":false,"sourceUrl":"https://wistia.com","retrievedAt":"2026-08-25T15:47:29.105Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | mid | unknown |
| pricing.starting_price | `{"amount":29,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Video Marketing)

| Capability | Hippo Video | Wistia |
|---|:--:|:--:|
| **Capabilities** |  |  |
| In video email capture turnstiles | ✓ | ✓ |
| Interactive cta and link buttons | ✓ | - |
| Individual viewer engagement heatmaps | ✗ | ✓ |
| Ad free customizable brand player | ✓ | ✓ |
| Automated video seo schema markup | ✗ | - |
| Password and SSO gated content security | ✓ | - |
| AI automated transcripts and captions | ✓ | - |
| Salesforce hubspot CRM viewer sync | ✓ | ✓ |
| Marketo eloqua marketing automation sync | ✗ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✗ | - |
| Pricing model | Flat subscription | - |

*Source: Vioscale. Generated 2026-09-01T17:23:05.745Z. "-" = undocumented, not absent.*