# Hippo Video vs TwentyThree

**Leader by Vioscale score:** Hippo Video

| Attribute | Hippo Video | TwentyThree |
|---|---|---|
| **Vioscale score** | 71.2 (54% (medium)) | 40.1 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Hippo Video is an AI-powered platform for creating personalized video messages at scale with integrated CRM support, interactive viewer engagement features, and detailed analytics for sales and customer support teams. | A video management and marketing platform enabling teams to create, edit, distribute, and analyze video content with built-in AI-powered automation for webinar creation and workflow orchestration. Supports uploading from browsers and mobile devices with social media integration and analytics tracking. |
| features.capabilities | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"flat_subscription","interactive_cta_and_link_buttons":true,"ad_free_customizable_brand_player":true,"automated_video_seo_schema_markup":false,"in_video_email_capture_turnstiles":true,"salesforce_hubspot_crm_viewer_sync":true,"ai_automated_transcripts_and_captions":true,"individual_viewer_engagement_heatmaps":false,"password_and_sso_gated_content_security":true,"marketo_eloqua_marketing_automation_sync":false}` | - |
| integrations.count | 50 | 4 |
| integrations.list | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"LinkedIn"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"Salesloft"},{"name":"Freshworks"},{"name":"Freshdesk"},{"name":"Zendesk"},{"name":"Google Slides"},{"name":"Slack"},{"name":"Trello"},{"name":"Google Chat"},{"name":"Google Drive"},{"name":"Jira"}]` | `[{"name":"OpenAI"},{"name":"Cloud"},{"name":"Copilot"},{"name":"Cursor"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"mac":true,"web":true,"android":true,"windows":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free plan","features":["50 Automated Personalized Videos","Website and LinkedIn Background Personalization","Basic Editing and Analytics","Mobile and Desktop Applications","Gmail/Outlook/LinkedIn Integrations"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"automated_personalized_videos":"50/mo"}},{"free":false,"name":"Sales Professional","summary":"$30/user/month","features":["100 Automated Personalized Videos","Advanced Editing and Analytics","Interactive CTAs","Custom Branding and URL"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":30,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"automated_personalized_videos":"100/mo"}},{"free":false,"name":"Sales Enterprise","summary":"$75/user/month","features":["300 Automated Personalized Videos","Integrations with Sales Platforms (Outreach, Salesloft, HubSpot, Freshworks)","Advanced sales landing pages with carousel","Generative AI features","Salesforce Integration","Dedicated Account Manager","Video Coaching and Solution Engineering","3 video downloads/shares per month"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":75,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"automated_personalized_videos":"300/mo"}},{"free":false,"name":"Creator Basic","summary":"$29/user/month","features":["10 video downloads/shares per month","Pay-as-you-go option: $5 per video"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":29,"period":"month","currency":"USD"}],"description":"For individuals creating videos","contactSales":false,"includedLimits":{"video_downloads":"10/mo"}},{"free":false,"name":"Creator Pro","summary":"$89/user/month","features":["30 video downloads/shares per month","Video translation","Enterprise-grade security and data privacy","Custom brand theme design"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":89,"period":"month","currency":"USD"}],"description":"For individuals and teams scaling video content creation","contactSales":false,"includedLimits":{"video_downloads":"30/mo"}}],"summary":"Free plan available; paid plans from $29/user/month with 7-day trial","currency":"USD","freeTier":true,"sourceUrl":"https://www.hippovideo.io/pricing.html","retrievedAt":"2026-08-25T15:39:41.091Z","freeTrialDays":7,"startingPrice":{"unit":"seat","amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"summary":"Startup program: €10,000 in credits for companies under 3 years old","currency":"EUR","freeTier":true,"sourceUrl":"https://twentythree.net","retrievedAt":"2026-08-19T22:25:43.954Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.starting_price | `{"amount":29,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| security.gdpr | yes | - |
| security.hipaa | yes | - |
| security.soc2 | yes | - |

## Capabilities (Video Marketing)

| Capability | Hippo Video | TwentyThree |
|---|:--:|:--:|
| **Capabilities** |  |  |
| In video email capture turnstiles | ✓ | - |
| Interactive cta and link buttons | ✓ | - |
| Individual viewer engagement heatmaps | ✗ | - |
| Ad free customizable brand player | ✓ | - |
| Automated video seo schema markup | ✗ | - |
| Password and SSO gated content security | ✓ | - |
| AI automated transcripts and captions | ✓ | - |
| Salesforce hubspot CRM viewer sync | ✓ | - |
| Marketo eloqua marketing automation sync | ✗ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✗ | - |
| Pricing model | Flat subscription | - |

*Source: Vioscale. Generated 2026-09-01T14:32:16.246Z. "-" = undocumented, not absent.*