# Hightouch vs Mage

**Leader by Vioscale score:** Hightouch

| Attribute | Hightouch | Mage |
|---|---|---|
| **Vioscale score** | 71.5 (74% (medium)) | 42.1 (75% (high)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | A customer data platform and marketing automation tool that enables teams to send data from their warehouse to any marketing platform in real-time, powered by AI decisioning for campaign optimization and audience targeting. | A system for constructing data processing pipelines that validates, schedules, and executes them in production environments. Supports both cloud-managed and self-hosted deployment models. |
| features.capabilities | `{"role":"reverse_etl","paradigm":"both","dbt_native":true,"elt_pushdown":true,"managed_cloud":true,"connector_count":"300+","self_hosted_oss":false,"incremental_runs":true}` | `{"cdc":true,"role":"orchestrator","lineage":true,"paradigm":"both","dbt_native":false,"data_quality":true,"elt_pushdown":false,"python_first":true,"managed_cloud":true,"connector_count":"12+","self_hosted_oss":true,"incremental_runs":false,"distributed_executor":true}` |
| integrations.count | 300 | 8 |
| integrations.list | `[{"name":"Acoustic"},{"name":"ActiveCampaign"},{"name":"Adobe Analytics"},{"name":"Adobe Campaign Classic"},{"name":"Adobe Experience Platform"},{"name":"Adobe Target"},{"name":"Airship"},{"name":"Airtable"},{"name":"Algolia"},{"name":"Amplitude"},{"name":"Anaplan"},{"name":"Apache Kafka"},{"name":"AppsFlyer"},{"name":"Asana"},{"name":"Attentive"},{"name":"Auth0"},{"name":"Awin"},{"name":"AWS Lambda"},{"name":"Azure Blob Storage"},{"name":"Azure Functions"},{"name":"BigCommerce"},{"name":"Bloomreach"},{"name":"Bluecore"},{"name":"Braze"},{"name":"Brevo"},{"name":"Campaign Monitor"},{"name":"Chargebee"},{"name":"ChartMogul"},{"name":"ChatGPT Ads"},{"name":"ChurnZero"},{"name":"ClickUp"},{"name":"Close"},{"name":"CockroachDB"},{"name":"Cordial"},{"name":"Courier"},{"name":"Criteo"},{"name":"Customer.io"},{"name":"Discord"},{"name":"Drift"},{"name":"Dropbox"},{"name":"DynamoDB"},{"name":"Elasticsearch"},{"name":"Eloqua"},{"name":"Emarsys"},{"name":"Epsilon Retail Media"},{"name":"Freshdesk"},{"name":"Freshsales"},{"name":"Front"},{"name":"FullStory"},{"name":"Gainsight"}]` | `[{"name":"Apache Spark"},{"name":"PySpark"},{"name":"Kafka"},{"name":"Stripe"},{"name":"Salesforce"},{"name":"BigQuery"},{"name":"AWS EMR"},{"name":"Kubernetes"},{"name":"EHR systems"},{"name":"Billing platforms"},{"name":"Lab systems"},{"name":"Clinical systems"},{"name":"MySQL"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Basic Reverse ETL","summary":"Free tier","features":["Up to 2 active syncs","Unlimited destination count","Unlimited user seats"],"description":"Reverse ETL platform with limited active syncs","contactSales":false,"includedLimits":{"active_syncs":"2"}}],"addOns":[{"name":"Premium Extensions"}],"summary":"Usage-based pricing with free tier. Mix-and-match products based on actual usage.","currency":"USD","freeTier":true,"sourceUrl":"https://hightouch.com/pricing","retrievedAt":"2026-08-13T22:24:29.684Z"}` | `{"type":"hybrid","plans":[{"free":false,"name":"Mage Cloud","summary":"$100/month + usage ($0.50 per cpu-hour, $0.50 per 4GB-hour)","features":["Workflow orchestration and scheduling","Pipeline monitoring and observability","Data validation and quality checks","Unlimited users","Development environment included"],"components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"cpu-hour"},"kind":"metered","amount":0.5,"currency":"USD"},{"per":{"qty":4,"unit":"gb-hour"},"kind":"metered","amount":0.5,"currency":"USD"}],"description":"Fully managed cloud service with everything needed to build, run, and monitor production workflows","contactSales":false,"includedLimits":{"users":"unlimited","development_environments":"1"}},{"free":false,"name":"Mage Pro","summary":"Custom pricing, contact sales","features":["Hybrid cloud deployment","Private cloud deployment","On-premises deployment","Full data isolation","Custom infrastructure configuration","Package discounts available"],"description":"Custom deployments for private infrastructure with full data control","contactSales":true}],"summary":"From $100/month + usage for cloud, custom pricing for private deployments","currency":"USD","freeTier":false,"sourceUrl":"https://www.mage.ai/pricing","retrievedAt":"2026-08-24T22:32:23.943Z","startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":100,"currency":"USD"}` |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Data Engineering Tools)

| Capability | Hightouch | Mage |
|---|:--:|:--:|
| **Core** |  |  |
| Tool role | Reverse-ETL | Orchestrator |
| Processing paradigm | Batch + streaming | Batch + streaming |
| **Connectivity** |  |  |
| Connector count | 300+ | 12+ |
| CDC / log-based replication | - | ✓ |
| **Transformation** |  |  |
| In-warehouse transformation (push-down) | ✓ | ✗ |
| dbt-native orchestration | ✓ | ✗ |
| **Deployment** |  |  |
| Self-hosted / open-source available | ✗ | ✓ |
| Managed cloud available | ✓ | ✓ |
| **Governance** |  |  |
| Data lineage / asset catalog | - | ✓ |
| **Authoring** |  |  |
| Python-first authoring | - | ✓ |
| **Execution** |  |  |
| Incremental / partition-aware runs | ✓ | ✗ |
| **Quality** |  |  |
| Built-in data quality / tests | - | ✓ |
| **Scale** |  |  |
| Horizontal scale (distributed executor) | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:30:35.386Z. "-" = undocumented, not absent.*