# Heap vs Hotjar

**Leader by Vioscale score:** Hotjar

| Attribute | Heap | Hotjar |
|---|---|---|
| **Vioscale score** | 55.3 (73% (medium)) | 72.8 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A product analytics platform that automatically records all user interactions across web and mobile, enabling teams to analyze behavior patterns, identify friction points, and optimize customer experiences without requiring engineering resources for event tracking. | Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true}` | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"retention_cohort":true,"warehouse_native":true}` |
| integrations.count | 7 | 100 |
| integrations.list | `[{"name":"Snowflake"},{"name":"Salesforce"},{"name":"Klaviyo"},{"name":"Optimizely"},{"name":"Google Optimize"},{"name":"HubSpot"},{"name":"Salesforce Marketing Cloud"}]` | `[{"name":"Slack"},{"name":"Jira"},{"name":"Unbounce"},{"name":"Shopify"},{"name":"AWS"},{"name":"Microsoft Azure"},{"name":"Snowflake"},{"name":"Asana"},{"name":"Linear"},{"name":"Trello"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Microsoft Copilot"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free, up to 10k sessions/month","features":["Core analytics charts","Unlimited enrichment sources","Guides integrations","6 months data history","SSO","Dashboards","Personal spaces","Shared spaces","Audit logs","GDPR compliant","CCPA compliant","SOC-2 certified","APIs","Autocapture","Visual event labeling","Custom event properties","Definition history","Live event data feed"],"description":"Limited tier with core analytics and no cost","contactSales":false,"includedLimits":{"monthly_sessions":"10k"}},{"free":false,"name":"Growth","summary":"Usage-based pricing, contact for estimate","features":["All Free features","Sense AI (AI Powered Assistant)","Unlimited users & reports","Chart customization","CSV exports","12 months data history","Email support"],"description":"Startup-focused plan with unlimited users and AI features","contactSales":false},{"free":false,"name":"Pro","summary":"Custom session pricing","features":["All Growth features","Account analytics","Engagement matrix","Report alerts","Session Replay (add-on)","Standard support","3 projects"],"description":"Advanced analytics with session replay and account features","contactSales":true},{"free":false,"name":"Premier","summary":"Custom session pricing","features":["All Pro features","Data warehouse integration","Behavioral targeting","Unlimited projects","Advanced user permissions","Dedicated customer success manager","Region specific storage"],"description":"Enterprise plan with data warehouse integration and advanced permissions","contactSales":true}],"addOns":[{"name":"Session Replay"},{"name":"Error Analysis"},{"name":"Additional Data History"}],"summary":"Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.","currency":"USD","freeTier":true,"sourceUrl":"https://www.heap.io/pricing","retrievedAt":"2026-08-14T12:11:16.125Z","billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Replays, Heatmaps, Funnels","Error & performance monitoring","Basic surveys (100/mo)","LLM connection (300 tool calls/mo)","10+ integrations"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"projects":"1","monthly_sessions":"200k","survey_responses_per_month":"100"}},{"free":false,"name":"Growth","summary":"$39-49/month. 7k+ sessions. 3 projects.","features":["Zone-based heatmaps","Journey analysis","Impact quantification","Sense Chat & AI summaries","Sense Analyst lite (beta)","Automated insights"],"commitment":"monthly","components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD","commitment":"annual"},{"kind":"fixed","amount":49,"period":"month","currency":"USD","commitment":"monthly"}],"description":"Optimize experiences to boost engagement and conversion","contactSales":false,"includedLimits":{"projects":"3","monthly_sessions":"7k+","data_retention_months":"13"}},{"free":false,"name":"Pro","summary":"Contact sales. 1m+ sessions.","features":["Connect behavior to revenue by channel and product","Identify patterns that drive repeat purchases and retention","Revenue-focused strategic decisions"],"description":"Surface optimizations faster and prioritize by revenue impact","contactSales":true,"includedLimits":{"monthly_sessions":"1m+"}}],"summary":"Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hotjar.com/pricing/","retrievedAt":"2026-08-14T12:11:05.094Z","freeTrialDays":15,"startingPrice":{"amount":39,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | no | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (Product Analytics Software)

| Capability | Heap | Hotjar |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | - |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✓ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | - | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✓ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:58:27.384Z. "-" = undocumented, not absent.*