# Gupshup vs Zoko

| Attribute | Gupshup | Zoko |
|---|---|---|
| **Vioscale score** | 87.7 (20% (low)) | 68.6 (43% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud platform that deploys AI agents to handle customer support, sales engagement, and marketing across WhatsApp, SMS, Instagram, and other messaging channels. Businesses use it to automate conversations at scale while reducing operational costs. | A WhatsApp integration and automation platform for Shopify merchants that enables AI-powered customer engagement, automated workflows, and sales automation. Helps businesses manage customer support, product catalog synchronization, and repeat purchase campaigns directly through WhatsApp. |
| integrations.count | 40 | 5 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"Instagram"},{"name":"SMS"},{"name":"RCS"},{"name":"Salesforce Marketing Cloud"},{"name":"MoEngage"},{"name":"CleverTap"},{"name":"Oracle Responsys"}]` | `[{"name":"Shopify"},{"name":"WhatsApp"},{"name":"judge.me"},{"name":"Facebook"},{"name":"Instagram"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":false,"name":"Self-Serve","summary":"From $0.0010 per template message; usage-based with country-specific WhatsApp rates","features":["WhatsApp API with country-specific rates","Free marketing messages","Free service conversations","Free WhatsApp entry point from Meta Ads (72 hours)","Voice call support","Media support","Multi-language support (100+ languages)"],"components":[{"per":{"qty":1,"unit":"message"},"kind":"metered","amount":0.001,"currency":"USD","description":"Template messages (outgoing text)"},{"per":{"qty":1,"unit":"second"},"kind":"metered","amount":0.0001,"currency":"USD","description":"Voice calls (per second)"},{"kind":"fixed","amount":0,"period":null,"currency":"USD","description":"Marketing messages (free)"},{"kind":"fixed","amount":0,"period":null,"currency":"USD","description":"Service conversations (free)"}],"description":"Usage-based pricing model for WhatsApp API and conversational AI","contactSales":false}],"summary":"Usage-based pricing from $0.0010 per message. Free tier available (marketing messages, service conversations, Meta Ads entry point for 72 hours).","currency":"USD","freeTier":true,"sourceUrl":"https://www.gupshup.ai/isv-partners/whatsapp-api/pricing","retrievedAt":"2026-08-20T08:20:39.430Z","startingPrice":{"amount":0,"currency":"USD"}}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier","features":["19 pre-built playbook flows","Maximum 3 integrations","No customization"],"description":"Pre-built automation flows with limited integrations","contactSales":false},{"free":false,"name":"Paid Flows","summary":"$5.99/flow/month, includes 500,000 operations; overage $20 per 100,000 operations","features":["Unlimited integrations","Full customization","500,000 operations per month included"],"components":[{"kind":"per_unit","unit":"flow","amount":5.99,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"operations"},"kind":"metered","amount":20,"currency":"USD"}],"description":"Fully customizable automation flows with unlimited integrations","contactSales":false}],"summary":"Free tier available. Paid flows start at $5.99/month per flow with 500,000 operations included.","currency":"USD","freeTier":true,"sourceUrl":"https://www.zoko.io/learning-article/flowhippo-pricing-explained","retrievedAt":"2026-08-20T16:35:33.952Z","freeTrialDays":7,"startingPrice":{"unit":"flow","amount":5.99,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | free | low |
| pricing.starting_price | `{"amount":0,"currency":"USD"}` | `{"amount":5.99,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.status_page | - | yes |
| security.gdpr | yes | - |

## Capabilities (Whatsapp Marketing)

| Capability | Gupshup | Zoko |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Meta official business solution provider bsp status | - | - |
| Marketing broadcast campaign engine | - | - |
| Visual inbound dialogue chatbot builder | - | - |
| Multi agent shared team inbox | - | - |
| Meta message template approval workflow | - | - |
| Shopify woocommerce abandoned cart triggers | - | - |
| Salesforce hubspot CRM sync | - | - |
| Zendesk intercom support handover | - | - |
| Native payment link generation and collection | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:46:51.064Z. "-" = undocumented, not absent.*