# Grouparoo vs Improvado

| Attribute | Grouparoo | Improvado |
|---|---|---|
| **Vioscale score** | 53.4 (24% (low)) | 90.9 (21% (low)) |
| adoption.dependent_repos | 15 | - |
| adoption.github_stars | 779 | - |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true,"hybrid":true,"self_hosted":true}` |
| description.long | A platform that maintains current customer records across data warehouses and business applications. Offers both open-source self-hosted deployments and managed cloud services with volume-based pricing. | A data integration platform that automatically syncs marketing data from ad platforms, CRMs, analytics tools, and ecommerce systems into a unified layer. Teams use it to eliminate manual data pipelines, apply automated data quality rules, and enable real-time dashboards and AI agent-driven decision-making. |
| features.capabilities | - | `{"soc2":true,"open_source":false,"pii_field_masking":true,"dbt_native_integration":false,"no_code_audience_builder":true,"private_deployment_agent":true,"field_level_transformation":true,"reverse_webhook_api_trigger":false,"sync_observability_alerting":true}` |
| integrations.count | 13 | 1,002 |
| integrations.list | `[{"name":"Mailchimp"},{"name":"Salesforce"},{"name":"Pipedrive"},{"name":"BigQuery"},{"name":"Snowflake"},{"name":"ClickHouse"},{"name":"Airtable"},{"name":"Klaviyo"},{"name":"Braze"},{"name":"Mixpanel"},{"name":"AWS CloudWatch"},{"name":"Prometheus"},{"name":"Rollbar"}]` | `[{"name":"Google Ads"},{"name":"Meta Ads"},{"name":"LinkedIn Campaign Manager"},{"name":"TikTok Ads"},{"name":"Google Analytics 4"},{"name":"Segment"},{"name":"Amplitude"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Shopify"},{"name":"Stripe"},{"name":"Google Sheets"},{"name":"Excel"},{"name":"Looker Studio"},{"name":"Power BI"},{"name":"Claude"},{"name":"Cursor"},{"name":"Codex"},{"name":"Slack"},{"name":"Zapier"},{"name":"Microsoft Power Automate"},{"name":"MuleSoft"}]` |
| language.primary | JavaScript | - |
| license.spdx | MIT | - |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Community Edition","summary":"Free, open-source, self-hosted","features":["Real-time data syncing framework","All source and destination integrations","Dynamic group definitions","Configurable with code and CLI","Community support via Slack and forum","Self-hosted deployment"],"description":"Open-source self-hosted version","contactSales":false},{"free":false,"name":"Standard Cloud - 100K Records","summary":"$150/month","features":["No-code web UI","Up to 100,000 records synced per month","All source and destination integrations","Dynamic group definitions","Team management and permissions","Business hours support"],"components":[{"kind":"fixed","amount":150,"period":"month","currency":"USD"}],"description":"Cloud-hosted tier for up to 100,000 records synced per month","contactSales":false,"includedLimits":{"records_synced_monthly":"100,000"}},{"free":false,"name":"Standard Cloud - 300K Records","summary":"$300/month","features":["No-code web UI","Up to 300,000 records synced per month","All source and destination integrations","Dynamic group definitions","Team management and permissions","Business hours support"],"components":[{"kind":"fixed","amount":300,"period":"month","currency":"USD"}],"description":"Cloud-hosted tier for up to 300,000 records synced per month","contactSales":false,"includedLimits":{"records_synced_monthly":"300,000"}},{"free":false,"name":"Standard Cloud - 1M Records","summary":"$600/month","features":["No-code web UI","Up to 1,000,000 records synced per month","All source and destination integrations","Dynamic group definitions","Team management and permissions","Business hours support"],"components":[{"kind":"fixed","amount":600,"period":"month","currency":"USD"}],"description":"Cloud-hosted tier for up to 1,000,000 records synced per month","contactSales":false,"includedLimits":{"records_synced_monthly":"1,000,000"}},{"free":false,"name":"Enterprise Cloud","summary":"Contact sales","features":["Over 1,000,000 records synced per month","All source and destination integrations","Dynamic group definitions","Team management and permissions","Enhanced support response SLAs"],"description":"Cloud-hosted tier for more than 1,000,000 records synced per month","contactSales":true,"includedLimits":{"records_synced_monthly":">1,000,000"}}],"addOns":[{"name":"Enterprise UI","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}]}],"summary":"Free open-source option; cloud plans from $150/month for 100K records","currency":"USD","freeTier":true,"sourceUrl":"https://www.grouparoo.com/pricing","retrievedAt":"2026-08-19T21:10:04.793Z","startingPrice":{"amount":150,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | commercial | commercial |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":150,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| release.cadence_days | 4 | - |
| release.history | `[{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.9.0","date":"2022-04-08T02:48:04Z","type":"stable","version":"v0.9.0"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.3-alpha.0","date":"2022-03-18T00:16:02Z","type":"prerelease","version":"v0.8.3-alpha.0"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.2","date":"2022-03-15T17:21:09Z","type":"stable","version":"v0.8.2"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.2-alpha.3","date":"2022-03-15T16:38:41Z","type":"prerelease","version":"v0.8.2-alpha.3"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.2-alpha.2","date":"2022-03-11T00:18:35Z","type":"prerelease","version":"v0.8.2-alpha.2"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.2-alpha.1","date":"2022-03-04T00:18:40Z","type":"prerelease","version":"v0.8.2-alpha.1"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.2-alpha.0","date":"2022-02-25T00:15:10Z","type":"prerelease","version":"v0.8.2-alpha.0"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.1","date":"2022-02-24T20:28:32Z","type":"stable","version":"v0.8.1"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.1-alpha.3","date":"2022-02-18T00:14:06Z","type":"prerelease","version":"v0.8.1-alpha.3"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.1-alpha.2","date":"2022-02-11T00:13:08Z","type":"prerelease","version":"v0.8.1-alpha.2"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.1-alpha.1","date":"2022-02-04T00:12:20Z","type":"prerelease","version":"v0.8.1-alpha.1"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.1-alpha.0","date":"2022-01-28T00:12:07Z","type":"prerelease","version":"v0.8.1-alpha.0"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0","date":"2022-01-26T01:13:20Z","type":"stable","version":"v0.8.0"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.10","date":"2022-01-22T22:09:03Z","type":"prerelease","version":"v0.8.0-alpha.10"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.9","date":"2022-01-21T00:11:50Z","type":"prerelease","version":"v0.8.0-alpha.9"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.8","date":"2022-01-19T19:15:04Z","type":"prerelease","version":"v0.8.0-alpha.8"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.7","date":"2022-01-14T17:40:57Z","type":"prerelease","version":"v0.8.0-alpha.7"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.6","date":"2022-01-14T00:12:48Z","type":"prerelease","version":"v0.8.0-alpha.6"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.5","date":"2022-01-07T00:12:59Z","type":"prerelease","version":"v0.8.0-alpha.5"},{"url":"https://github.com/grouparoo/grouparoo/releases/tag/v0.8.0-alpha.4","date":"2022-01-05T22:55:35Z","type":"prerelease","version":"v0.8.0-alpha.4"}]` | - |
| security.disclosure_policy | - | yes |
| security.fedramp | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.pci | - | yes |
| security.scorecard | 3.5 | - |
| security.soc2 | - | yes |
| security.vulnerabilities | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=npm&package_name=grouparoo&per_page=100","last_12m":0,"max_severity":null}` | - |

## Capabilities (Reverse ETL)

| Capability | Grouparoo | Improvado |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Dbt native integration | - | ✗ |
| No code audience builder | - | ✓ |
| Field level transformation | - | ✓ |
| Sync observability alerting | - | ✓ |
| Pii field masking | - | ✓ |
| Reverse webhook API trigger | - | ✗ |
| Private deployment agent | - | ✓ |
| Open source | - | ✗ |
| SOC2 | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:46:29.019Z. "-" = undocumented, not absent.*