# Ghost vs Umbraco

**Leader by Vioscale score:** Ghost

| Attribute | Ghost | Umbraco |
|---|---|---|
| **Vioscale score** | 82.2 (52% (medium)) | 76.2 (19% (low)) |
| activity.commits_last_30d | 100 | - |
| adoption.github_stars | 54,615 | - |
| adoption.package_downloads_weekly | 14,959 | - |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A powerful app for professional publishers to create, share, and grow a business around their content, with tools to build a website, publish content, send newsletters, and offer paid subscriptions. | Umbraco is a flexible, open-source .NET CMS designed for enterprises seeking full ownership over content, AI tools, design, integrations, and workflows. It offers secure, cloud-ready deployment with no vendor lock-in and rapid implementation. |
| features.capabilities | `{"cms_type":"traditional","free_tier":true,"open_source":true,"headless_api":true,"localization":true,"self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"8,000+ integrations","structured_content":true}` | `{"cms_type":"headless","open_source":true,"headless_api":true,"localization":true,"self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"Marketplace","structured_content":true}` |
| integrations.count | 8,000 | - |
| integrations.list | `[{"name":"Stripe"},{"name":"Slack"},{"name":"Instagram"},{"name":"Facebook"},{"name":"Twitter"},{"name":"YouTube"},{"name":"Google Analytics"},{"name":"MailChimp"},{"name":"Zapier"},{"name":"Discord"},{"name":"Spotify"},{"name":"GitHub"},{"name":"Netlify"},{"name":"Let's Encrypt"},{"name":"Plausible"},{"name":"ChartMogul"}]` | - |
| language.primary | JavaScript | - |
| license.spdx | MIT | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$15/mo billed annually","features":["1 staff user","Free custom domain","Email newsletter","Simple design settings","Whitelabel branding","Internationalization","Member tagging"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"1,000","file_uploads":"5mb"}},{"free":false,"name":"Publisher","summary":"$29/mo billed annually","features":["3 staff users","Custom themes","Marketplace themes","8,000+ integrations","Paid subscriptions","Advanced analytics","Member tagging","Member import/export"],"minSeats":3,"commitment":"annual","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"1,000","file_uploads":"100mb","integrations":"8,000+"}},{"free":false,"name":"Business","summary":"$199/mo billed annually","features":["15 staff users","Priority support","Higher usage limits","Early access to features"],"minSeats":15,"commitment":"annual","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"10,000","file_uploads":"250mb"}},{"free":false,"name":"Custom","features":["Unlimited staff users","Advanced configurations","Dedicated IP address","99.9% uptime SLA"],"description":"For more complex needs","contactSales":true,"includedLimits":{"members":"Unlimited","staff_users":"Unlimited","file_uploads":"1GB"}}],"summary":"From $15/mo billed annually. 14-day free trial.","currency":"USD","freeTier":true,"sourceUrl":"https://ghost.org","retrievedAt":"2026-08-01T14:20:57.820Z","freeTrialDays":14,"startingPrice":{"amount":15,"period":"month","currency":"USD"},"billingPeriods":["year"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | commercial | commercial |
| pricing.price_level | mid | - |
| pricing.starting_gbp | 15 | - |
| pricing.transparent | yes | - |
| release.cadence_days | 3 | - |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.iso27001 | - | yes |

## Capabilities (CMS Software)

| Capability | Ghost | Umbraco |
|---|:--:|:--:|
| **Core** |  |  |
| CMS type | Traditional / monolithic | Headless / API-first |
| **Licensing** |  |  |
| Open-source | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable | ✓ | ✓ |
| Managed / cloud hosting offered | ✓ | ✓ |
| **Delivery** |  |  |
| Headless API (REST/GraphQL) | ✓ | ✓ |
| **Content** |  |  |
| Structured content modelling | ✓ | ✓ |
| Localisation / i18n | ✓ | ✓ |
| Content workflow / approvals | ✓ | ✓ |
| **Editing** |  |  |
| Visual / no-code page builder | ✓ | ✓ |
| **Extensibility** |  |  |
| Plugin / app ecosystem size | 8,000+ integrations | Marketplace |
| **Scale** |  |  |
| Multi-site / multi-tenant | - | - |
| **Workflow** |  |  |
| Git-based / code-first workflow | - | - |
| **Pricing** |  |  |
| Free / open tier | ✓ | - |

*Source: Vioscale. Generated 2026-08-07T00:06:19.941Z. "-" = undocumented, not absent.*