# FullStory vs Pendo

**Leader by Vioscale score:** Pendo

| Attribute | FullStory | Pendo |
|---|---|---|
| **Vioscale score** | 43.4 (45% (low)) | 53 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes. | A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption |
| features.capabilities | `{"funnels":true,"free_tier":false,"ab_testing":false,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":false,"eu_data_residency":false}` | `{"free_tier":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics"}` |
| integrations.count | - | 51 |
| integrations.list | - | `[{"name":"Algolia"},{"name":"Amazon S3"},{"name":"BigQuery"},{"name":"Breadcrumbs"},{"name":"Calendly"},{"name":"Candu"},{"name":"Catalyst"},{"name":"ChurnZero"},{"name":"Confluence"},{"name":"Crowdin"},{"name":"DataGrail"},{"name":"Dataworkz"},{"name":"Domo"},{"name":"Drift"},{"name":"Figma"},{"name":"Fivetran"},{"name":"Fulcrum"},{"name":"G2"},{"name":"Gainsight"},{"name":"Google Cloud Storage"},{"name":"Help Scout"},{"name":"HelpDocs"},{"name":"HubSpot"},{"name":"Integrately"},{"name":"Intercom"},{"name":"Jira"},{"name":"Looker"},{"name":"Marketo"},{"name":"Microsoft Azure"},{"name":"Okta"},{"name":"Optimizely"},{"name":"Pano"},{"name":"Planhat"},{"name":"Qualtrics"},{"name":"Redshift"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Snowflake"},{"name":"Swiftype"},{"name":"Tableau"},{"name":"Totango"},{"name":"Tray.io"},{"name":"TrustRadius"},{"name":"UserTesting"},{"name":"Voxpopme"},{"name":"Webhooks"},{"name":"WordPress"},{"name":"Workato"},{"name":"Zapier"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Base","features":["Product Analytics","In-app Guides"],"description":"Product analytics and basic in-app guidance for teams scaling their product insights","contactSales":true},{"free":false,"name":"Core","features":["Product Analytics","In-app Guides","Session Replay"],"description":"Complete visibility into user journeys with analytics, guidance, and session recordings","contactSales":true},{"free":false,"name":"Ultimate","features":["Product Analytics","In-app Guides","Session Replay","Sentiment (NPS, PMF, CSAT surveys)","Orchestrate","Listen","Data Sync"],"description":"Enterprise platform with comprehensive analytics, guidance, recordings, feedback analysis, and orchestration capabilities","contactSales":true},{"free":true,"name":"Novus","summary":"Free during open beta","features":["Continuous product monitoring","Proactive recommendations in Slack","AI-generated PRs","Auto-instrumentation via GitHub"],"components":[{"kind":"fixed","amount":0,"currency":"USD"}],"description":"AI-powered product monitoring with automated insights delivered to Slack and GitHub auto-instrumentation","contactSales":false}],"addOns":[{"name":"Predict"},{"name":"Agent Analytics","components":[{"kind":"fixed","amount":0,"currency":"USD"}]}],"summary":"Custom MAU-based pricing. Free tier available. Volume-based discounts built into all plans.","currency":"USD","freeTier":true,"sourceUrl":"https://www.pendo.io/pricing/","retrievedAt":"2026-08-14T13:39:13.831Z","freeTrialDays":30}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Product Analytics Software)

| Capability | FullStory | Pendo |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | - |
| Retention / cohort analysis | ✗ | - |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✗ | - |
| Feature flags built-in | ✗ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✗ | - |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | ✗ |
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:23:03.562Z. "-" = undocumented, not absent.*