# FullStory vs Kubit

**Leader by Vioscale score:** Kubit

| Attribute | FullStory | Kubit |
|---|---|---|
| **Vioscale score** | 45.3 (45% (low)) | 66.9 (39% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes. | A platform that merges AI agent tracing with product analytics to show how agent performance impacts user engagement and retention. Data stays in your warehouse while you gain visibility into both agent actions and user interactions. |
| features.capabilities | `{"funnels":true,"free_tier":false,"ab_testing":false,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":false,"eu_data_residency":false}` | `{"funnels":true,"free_tier":true,"sdk_coverage":true,"paths_journeys":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true}` |
| integrations.count | - | 8 |
| integrations.list | - | `[{"name":"OpenTelemetry"},{"name":"Slack"},{"name":"CDP platforms"},{"name":"Sentry"},{"name":"Embrace"},{"name":"Claude Code"},{"name":"Cursor"},{"name":"MCP Server"}]` |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` | `{"type":"hybrid","plans":[{"free":true,"name":"Starter","summary":"Free + $0.008 per MTU","features":["Core features with unlimited AI","10,000 MTU included","OTel integration","CDP integration","Unlimited seats","Unlimited events"],"components":[{"per":{"qty":1,"unit":"MTU"},"kind":"metered","amount":0.008,"currency":"USD"}],"description":"Core features with unlimited AI for getting started","contactSales":false,"includedLimits":{"mtu":"10,000/mo"}},{"free":false,"name":"Pro","summary":"$199/month + $0.006 per MTU","features":["Everything in Starter, plus:","100,000 MTU included","Bring Your Own Warehouse","Slack Connect support"],"commitment":"monthly","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"MTU"},"kind":"metered","amount":0.006,"currency":"USD"}],"description":"Warehouse integration and enhanced support","contactSales":false,"includedLimits":{"mtu":"100,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with volume discount","features":["Everything in Pro, plus:",">1M MTU","Dedicated Solution Architect","Custom terms","Data Processing Addendum","SLA"],"description":"Custom volume pricing with dedicated support","contactSales":true,"includedLimits":{"mtu":">1,000,000/mo"}}],"summary":"Free tier + $0.006–$0.008 per MTU; $199/month Pro plan.","currency":"USD","freeTier":true,"sourceUrl":"https://kubit.ai/pricing","retrievedAt":"2026-08-14T10:22:13.084Z","freeTrialDays":30,"startingPrice":{"amount":0.006,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | no | yes |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Product Analytics Software)

| Capability | FullStory | Kubit |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | - |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✗ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | - |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✗ | - |
| Feature flags built-in | ✗ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✗ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | - |
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:40:43.509Z. "-" = undocumented, not absent.*