# FullStory vs Hotjar

**Leader by Vioscale score:** Hotjar

| Attribute | FullStory | Hotjar |
|---|---|---|
| **Vioscale score** | 43.4 (45% (low)) | 72.8 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes. | Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. |
| features.capabilities | `{"funnels":true,"free_tier":false,"ab_testing":false,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":false,"eu_data_residency":false}` | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"retention_cohort":true,"warehouse_native":true}` |
| integrations.count | - | 100 |
| integrations.list | - | `[{"name":"Slack"},{"name":"Jira"},{"name":"Unbounce"},{"name":"Shopify"},{"name":"AWS"},{"name":"Microsoft Azure"},{"name":"Snowflake"},{"name":"Asana"},{"name":"Linear"},{"name":"Trello"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Microsoft Copilot"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Replays, Heatmaps, Funnels","Error & performance monitoring","Basic surveys (100/mo)","LLM connection (300 tool calls/mo)","10+ integrations"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"projects":"1","monthly_sessions":"200k","survey_responses_per_month":"100"}},{"free":false,"name":"Growth","summary":"$39-49/month. 7k+ sessions. 3 projects.","features":["Zone-based heatmaps","Journey analysis","Impact quantification","Sense Chat & AI summaries","Sense Analyst lite (beta)","Automated insights"],"commitment":"monthly","components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD","commitment":"annual"},{"kind":"fixed","amount":49,"period":"month","currency":"USD","commitment":"monthly"}],"description":"Optimize experiences to boost engagement and conversion","contactSales":false,"includedLimits":{"projects":"3","monthly_sessions":"7k+","data_retention_months":"13"}},{"free":false,"name":"Pro","summary":"Contact sales. 1m+ sessions.","features":["Connect behavior to revenue by channel and product","Identify patterns that drive repeat purchases and retention","Revenue-focused strategic decisions"],"description":"Surface optimizations faster and prioritize by revenue impact","contactSales":true,"includedLimits":{"monthly_sessions":"1m+"}}],"summary":"Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hotjar.com/pricing/","retrievedAt":"2026-08-14T12:11:05.094Z","freeTrialDays":15,"startingPrice":{"amount":39,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | mid |
| pricing.transparent | no | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (Product Analytics Software)

| Capability | FullStory | Hotjar |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | - |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | ✗ | ✓ |
| Paths / user journeys | ✓ | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✗ | ✓ |
| Feature flags built-in | ✗ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✗ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | ✗ |
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T15:13:58.205Z. "-" = undocumented, not absent.*