# Friendbuy vs ReferralCandy

| Attribute | Friendbuy | ReferralCandy |
|---|---|---|
| **Vioscale score** | 13.7 (3% (low)) | 60.1 (25% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A system for building and managing customer loyalty programs and referral initiatives. Enables brands to drive customer retention and repeat purchases through flexible earning rules, tiered rewards, and seamless integrations with commerce and marketing platforms. | A referral and affiliate marketing platform that enables merchants to run customer referral programs and affiliate programs from a single dashboard. Integrates with Shopify and other e-commerce platforms, offering two-sided rewards, automated tracking, and flexible payout options. |
| integrations.count | 2 | 28 |
| integrations.list | `[{"name":"Segment"},{"name":"Shopify"}]` | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Magento"},{"name":"Klaviyo"},{"name":"Mailchimp"},{"name":"Customer.io"},{"name":"Vero"},{"name":"Recharge"},{"name":"Skio"},{"name":"Loop"},{"name":"Bold"},{"name":"Awtomic"},{"name":"Stay AI"},{"name":"RecurPay"},{"name":"SEAL"},{"name":"Subi"},{"name":"Appstle Subscriptions"},{"name":"PayWhirl"},{"name":"Smartrr"},{"name":"Joy Subscriptions"},{"name":"PayPal"},{"name":"Tremendous"},{"name":"Google Analytics"},{"name":"Zapier"},{"name":"Slack"},{"name":"Circle"},{"name":"HubSpot"}]` |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | - | `{"type":"hybrid","plans":[{"free":false,"name":"Basic","summary":"$39/month + 10.5% success fee","features":["Unlimited campaigns","Custom coupon codes","Flexible payouts","All integrations","Full API access"],"commitment":"monthly","components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD"},{"of":"referral_revenue","kind":"percentage","rate":10.5}],"description":"For brands getting started with referral and affiliate marketing.","contactSales":false},{"free":false,"name":"Grow","summary":"$79/month + 3.5% success fee","features":["Unlimited campaigns","Custom coupon codes","Flexible payouts","All integrations","Full API access"],"commitment":"monthly","components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"},{"of":"referral_revenue","kind":"percentage","rate":3.5}],"description":"For brands scaling their referral and affiliate revenue.","contactSales":false},{"free":false,"name":"Scale","summary":"$249/month + 1.5% success fee","features":["Unlimited campaigns","Custom coupon codes","Flexible payouts","All integrations","Full API access"],"commitment":"monthly","components":[{"kind":"fixed","amount":249,"period":"month","currency":"USD"},{"of":"referral_revenue","kind":"percentage","rate":1.5}],"description":"For high-volume brands where margins matter.","contactSales":false},{"free":false,"name":"Enterprise","summary":"$799/month + 0.25% success fee","features":["Unlimited campaigns","Custom coupon codes","Flexible payouts","All integrations","Full API access","Dedicated onboarding and account manager"],"commitment":"monthly","components":[{"kind":"fixed","amount":799,"period":"month","currency":"USD"},{"of":"referral_revenue","kind":"percentage","rate":0.25}],"description":"For high-volume brands with dedicated support.","contactSales":false}],"addOns":[{"name":"Additional Store","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}]}],"summary":"From $39/month + 10.5% success fee on referral revenue. 7-day free trial, no credit card required.","currency":"USD","freeTier":false,"sourceUrl":"https://www.referralcandy.com/pricing","retrievedAt":"2026-08-19T18:24:16.859Z","freeTrialDays":7,"startingPrice":{"amount":39,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | commercial |
| pricing.price_level | - | mid |
| pricing.starting_price | - | `{"amount":39,"currency":"USD"}` |
| pricing.transparent | - | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |

## Capabilities (Referral Software)

| Capability | Friendbuy | ReferralCandy |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Dynamic coupon discount code generation | - | - |
| Automated cash paypal payout distribution | - | - |
| Post purchase checkout referral popup widget | - | - |
| Multi tier affiliate hierarchy tracking | - | - |
| Referral fraud prevention ip blocking | - | - |
| Loyalty point system embedded | - | - |
| Customizable landing page builder | - | - |
| Shopify woocommerce ecommerce sync | - | - |
| Stripe chargebee saas billing sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:32:53.450Z. "-" = undocumented, not absent.*