# Freshsales vs Keap

**Leader by Vioscale score:** Freshsales

| Attribute | Freshsales | Keap |
|---|---|---|
| **Vioscale score** | 83.9 (73% (medium)) | 59.7 (36% (low)) |
| content.faq | `[{"answer":"Freshsales is a cloud-based customer relationship management platform designed to streamline sales operations and team productivity. The software provides features for lead capture, pipeline management, customer engagement, and sales forecasting, enhanced with artificial intelligence (Freddy AI) to automate routine tasks like email composition and deal scoring.","source":"https://www.freshworks.com/crm/sales/","question":"What is Freshsales?","confidence":0.95},{"answer":"Freshsales is a commercial, proprietary SaaS (Software-as-a-Service) product developed and maintained by Freshworks, a cloud-based software company founded in 2010. It is not open-source and operates on a subscription-based business model with both free trial and paid plans.","source":"https://en.wikipedia.org/wiki/Freshworks","question":"Is Freshsales open-source or commercial software?","confidence":0.95},{"answer":"Freshsales offers a 21-day free trial that requires no credit card and has no usage restrictions during the trial period. The platform operates on a freemium model with both free and paid subscription tiers for ongoing use beyond the trial.","source":"https://www.freshworks.com/crm/sales/","question":"Does Freshsales offer a free trial or free plan?","confidence":0.9},{"answer":"Freshsales is designed for sales teams of various sizes and industries who want to optimize their sales processes and close deals more efficiently. The platform serves businesses ranging from startups to enterprises, with reported adoption by over 74,000 companies globally.","source":"https://www.freshworks.com/crm/sales/","question":"Who is Freshsales designed for?","confidence":0.92},{"answer":"Freddy AI is Freshsales' embedded artificial intelligence component that automates and enhances various sales tasks. It provides functionality such as intent scoring to identify high-value leads, automated email composition, deal recommendations based on customer data, and predictive insights to guide sales activities.","source":"https://www.freshworks.com/crm/sales/","question":"What is Freddy AI in Freshsales?","confidence":0.88},{"answer":"Freshsales is a cloud-based SaaS platform delivered entirely through the web browser. Users access the software remotely without needing to install or maintain on-premise infrastructure, which simplifies deployment and ensures automatic updates.","source":"https://en.wikipedia.org/wiki/Freshworks","question":"Is Freshsales cloud-based or does it support on-premise deployment?","confidence":0.9},{"answer":"Core features of Freshsales include lead management and qualification, visual pipeline management using Kanban-style boards, 360-degree customer views for multi-channel engagement, deal tracking and forecasting, contact and activity management, and AI-powered task automation. The platform emphasizes reducing manual work through intelligent automation while providing visibility into the entire sales pipeline.","source":"https://www.freshworks.com/crm/sales/","question":"What are the core features of Freshsales?","confidence":0.92},{"answer":"Freshsales is the CRM product within the Freshworks suite, launched in 2016 as the company's second product offering. Freshworks, founded in 2010, is a cloud software company that also offers Freshdesk (customer service), Freshservice (IT service management), and other business solutions, with Freshsales representing their primary sales-focused CRM product.","source":"https://en.wikipedia.org/wiki/Freshworks","question":"How does Freshsales relate to Freshworks?","confidence":0.95}]` | `[{"answer":"Keap is a CRM and business automation platform that combines contact management, sales tools, and marketing capabilities. It's trusted by over 200,000 businesses and is designed to help small businesses automate their customer relationships, sales processes, and marketing efforts.","source":"https://www.keap.com","question":"What is Keap?","confidence":0.9},{"answer":"Keap offers contact management with segmentation and tagging, CRM functions like notes and tasks, and marketing automation. Additional features include email and SMS marketing, sales automation, lead capture and management, appointment scheduling, pipeline management, and reporting dashboards.","source":"https://www.keap.com","question":"What features does Keap include?","confidence":0.95},{"answer":"Keap operates on a subscription-based pricing model with monthly and annual billing options. The base plan supports up to 50,000 contacts and includes all platform features; there is no free tier.","source":"https://www.keap.com","question":"How is Keap priced?","confidence":0.95},{"answer":"Keap does not offer a free tier, so there is no zero-cost option to explore the platform. All access requires a paid subscription available on monthly or annual billing terms.","source":"https://www.keap.com","question":"Is there a free tier or free trial?","confidence":0.95},{"answer":"Keap is cloud-based and accessible through a web browser on any device. The platform also includes a dedicated mobile app for managing your business on the go.","source":"https://www.keap.com","question":"What devices and platforms can I use Keap on?","confidence":0.9},{"answer":"Keap includes marketing automation for campaigns and broadcasts, sales automation to streamline the sales process, and workflow automation for business processes. Automation extends across multiple channels including email, SMS, and integrated communications.","source":"https://www.keap.com","question":"What automation capabilities does Keap provide?","confidence":0.9},{"answer":"Keap integrates email marketing, one-to-one email communication, and SMS text messaging directly into the platform. These communication channels work with the automation features to enable coordinated multi-channel outreach.","source":"https://www.keap.com","question":"What communication tools are built into Keap?","confidence":0.95},{"answer":"The base plan supports up to 50,000 contacts and includes the full platform feature set. Customers requiring a larger contact database should contact Keap's sales team to discuss available options.","source":"https://www.keap.com","question":"How many contacts can I manage with Keap?","confidence":0.9}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based sales CRM that enables teams to organize contacts, manage deals through visual pipelines, and automate repetitive tasks. It integrates AI-powered insights and lead scoring to streamline the sales process. | A comprehensive CRM and automation solution that combines contact management, sales pipeline tracking, and marketing campaigns to help small businesses reduce manual work and accelerate revenue growth. |
| features.capabilities | `{"api_access":true,"mobile_app":false,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 1,200 | 6 |
| integrations.list | `[{"name":"Email"},{"name":"Chat"}]` | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"PayPal"},{"name":"Stripe"},{"name":"Eway"},{"name":"Google My Business"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US","CA"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":["BR","IT","CH","VN"]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"$9/user/month, billed annually","features":["Kanban view","Contact lifecycle stages","Chat, Email, and phone","Email templates","Custom fields","Basic workflows"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":9,"period":"month","currency":"USD"}],"description":"For startups and SMBs","contactSales":false},{"free":false,"name":"Pro","summary":"$39/user/month, billed annually","features":["Everything in Growth, plus:","Contact scoring","Deal insights","Custom sales activities","Territory management","Sales sequences"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":39,"period":"month","currency":"USD"}],"description":"For growing and mid-sized businesses","contactSales":false},{"free":false,"name":"Enterprise","summary":"$59/user/month, billed annually","features":["Everything in Pro, plus:","Forecasting insights","Field-level permissions","Custom modules","Sandbox","Audit logs"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"USD"}],"description":"For mid to large-sized businesses","contactSales":false}],"addOns":[{"name":"Branded documents","components":[{"kind":"per_unit","unit":"seat","amount":19,"period":"month","currency":"USD"}]},{"name":"Freddy AI Agent","components":[{"per":{"qty":100,"unit":"sessions"},"kind":"per_unit","amount":49,"currency":"USD"}]}],"summary":"From $9/user/month, billed annually. Free 21-day trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.freshworks.com/crm/pricing/?utm_medium=home&utm_campaign=hellobar&utm_source=organic","retrievedAt":"2026-08-14T15:28:05.444Z","freeTrialDays":21,"startingPrice":{"amount":9,"period":"month","currency":"USD"},"billingPeriods":["year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Keap","summary":"$299/month (billed at $2,988/year)","features":["Contact management","Contact segmentation with tags","Tasks and notes","Company records","Custom fields","Contact lists and filters","Lead scoring","Automation history","Customizable dashboard","Landing pages","Multi-page sales funnels","Forms","Email marketing","Email broadcasts","1:1 email sync with Gmail/Outlook","Newsletters","AI Content Assistant","AI Automation Assistant","SMS text messaging","Mobile app","Lead source tracking","Sales pipeline","Appointment scheduler","Quotes","Invoices","Checkout forms","Order bumps","Promo codes","Payment processing","Internal forms","Google reviews","Third-party integrations","Employee reminders","Task management"],"components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"contactSales":false}],"summary":"$299/month. Includes full platform access.","currency":"USD","freeTier":false,"sourceUrl":"https://keap.com/pricing","retrievedAt":"2026-08-16T20:55:10.103Z","startingPrice":{"amount":299,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | low | high |
| pricing.transparent | yes | yes |
| release.cadence_days | 30 | - |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (CRM Software)

| Capability | Freshsales | Keap |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | - | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✓ | ✗ |
| **Access** |  |  |
| Native mobile app | ✗ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:34:04.029Z. "-" = undocumented, not absent.*