# Freshpaint vs Snowplow

| Attribute | Freshpaint | Snowplow |
|---|---|---|
| **Vioscale score** | 31.7 (30% (low)) | 43.1 (30% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"self_hosted":true}` |
| description.long | Freshpaint helps healthcare marketers measure campaign performance, track patient outcomes, and stay compliant with regulations like HIPAA—all while maintaining data privacy. The platform integrates data from EHRs, ad platforms, and analytics tools to enable attribution, audience building, and compliance-safe activation across marketing channels. | A platform for collecting, processing, and delivering real-time first-party behavioral data from customers across web, mobile, and server environments to data warehouses, streaming platforms, and business applications. Emphasizes data ownership, privacy compliance, and AI-ready data quality. |
| integrations.count | 100 | 17 |
| integrations.list | `[{"name":"ActiveCampaign"},{"name":"Amazon Redshift"},{"name":"Azure"},{"name":"Braze"},{"name":"Criteo"},{"name":"Customer.io"},{"name":"Databricks"},{"name":"Google Ads"},{"name":"Google Maps"},{"name":"Google Search"},{"name":"LinkedIn"},{"name":"Meta"},{"name":"Microsoft"},{"name":"Pinterest"},{"name":"Podscribe"},{"name":"Postgres"},{"name":"Reddit"},{"name":"S3"},{"name":"Snapchat"},{"name":"Snowflake"},{"name":"StackAdapt"},{"name":"TikTok"},{"name":"The Trade Desk"},{"name":"Twitter/X"},{"name":"YouTube"}]` | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Redshift"},{"name":"Databricks"},{"name":"Kafka"},{"name":"Kinesis"},{"name":"Pub/Sub"},{"name":"ClickHouse"},{"name":"Google Ads"},{"name":"Python"},{"name":"Java"},{"name":"Go"},{"name":"Ruby"},{"name":"Scala"},{"name":".NET"},{"name":"MaxMind GeoIP"},{"name":"Webhook destinations"}]` |
| market.availability | - | `{"hqCountry":"GB","primaryMarkets":["US","GB","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"quote","plans":[{"free":false,"name":"Comply","features":["Full governance and consent foundation","Freshpaint AI for web data","Web analytics, funnels, and surveys","Core integrations (excluding DSPs)"],"description":"Foundation tier for building compliant data collection and governance","contactSales":true},{"free":false,"name":"Perform","features":["Everything in Comply","Audiences and DSP activation","Freshpaint AI for web and campaign workflows","Insights for attribution, journeys, and recommendations"],"description":"Growth tier for measurable marketing performance and activation","contactSales":true},{"free":false,"name":"Scale","features":["Everything in Perform","Full access to Freshpaint AI","Priority support and dedicated Customer Success Manager","Performance guidance from healthcare marketing experts","Privacy guidance from healthcare compliance experts"],"description":"Advanced tier for enterprise-wide programs with full platform access","contactSales":true}],"summary":"Quote-based pricing. Three tiers (Comply, Perform, Scale) from compliance foundation to enterprise activation and support.","freeTier":false,"sourceUrl":"https://www.freshpaint.io/pricing","retrievedAt":"2026-08-19T09:02:29.509Z"}` | `{"type":"quote","plans":[{"free":true,"name":"Free Trial","description":"14-day trial with full product functionality","contactSales":false},{"free":false,"name":"Self-Hosted Pipeline","description":"Self-managed deployment option for previous open-source users","contactSales":true},{"free":false,"name":"Snowplow Platform","features":["35+ first-party trackers and webhooks","In-stream enrichments","Event compression","24/7 customer support","Data model packs","Managed auto-scaling","Data quality monitoring","Event forwarding","Pipeline observability","SLA guarantees","Global availability","Advanced governance and security"],"description":"Fully managed, scalable solution with enterprise features","contactSales":true}],"summary":"14-day free trial available; production pricing on quote basis","freeTier":false,"sourceUrl":"https://snowplow.io/pricing","retrievedAt":"2026-08-19T09:04:28.145Z","freeTrialDays":14}` |
| pricing.free_tier | no | no |
| pricing.model | quote | quote |
| pricing.price_level | unknown | unknown |
| pricing.transparent | no | no |
| security.gdpr | - | yes |
| security.hipaa | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Event Tracking)

| Capability | Freshpaint | Snowplow |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Warehouse native | - | - |
| Server side tracking | - | - |
| Tracking plan governance | - | - |
| Consent management | - | - |
| Data residency EU | - | - |
| Real time streaming | - | - |
| HIPAA available | - | - |
| SOC2 | - | - |
| Open source | - | - |

*Source: Vioscale. Generated 2026-09-01T17:40:37.828Z. "-" = undocumented, not absent.*