# Follow Up Boss vs Lofty

**Leader by Vioscale score:** Follow Up Boss

| Attribute | Follow Up Boss | Lofty |
|---|---|---|
| **Vioscale score** | 65.9 (75% (high)) | 31.4 (25% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Follow Up Boss is a purpose-built CRM for real estate professionals and teams. It centralizes lead management, communication tools, and automation in one system to help agents and brokers grow their business, improve team coordination, and handle more transactions efficiently. | An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. |
| features.capabilities | `{"soc2_type_ii":true,"pricing_model":"flat_monthly_per_user","built_in_voip_power_dialer":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` | `{"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` |
| integrations.count | 250 | 10 |
| integrations.list | `[{"name":"IDX websites"},{"name":"Zapier"},{"name":"Mailchimp"},{"name":"Gmail"},{"name":"Google Calendar"},{"name":"Google Apps"},{"name":"Microsoft Office 365"},{"name":"Facebook Lead Ads"},{"name":"BombBomb"},{"name":"Zillow"},{"name":"200+ lead sources"}]` | `[{"name":"Brokermint"},{"name":"Google Calendar"},{"name":"Outlook"},{"name":"Gmail"},{"name":"Google Search PPC"},{"name":"Google Local Search Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Bing PPC"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Grow","summary":"$69/user/month","features":["Connect any lead source and website","Customize lead distribution","Organize leads with Smart Lists","Automate follow up with Action Plans","Call, text and email directly from FUB","Sync calendar & email","Agent and lead source performance reporting","Mobile app","AI features included"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"user","amount":69,"period":"month","currency":"USD"}],"description":"For individual agents and small teams","contactSales":false},{"free":false,"name":"Pro","summary":"$499/month includes 10 users; $49/month per additional user","features":["Everything in Grow","Unlimited calling & texting for all users","Team inboxes","Call reporting","Enhanced support & training","Personalized onboarding","Smart summaries, smart messages, suggested tasks, predictive lead prioritization"],"minSeats":10,"commitment":"monthly","components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"additional user","amount":49,"period":"month","currency":"USD"}],"description":"Sales, collaboration and coaching tools for growing teams","contactSales":false},{"free":false,"name":"Platform","summary":"$1000/month includes 30 users; $20/month per additional user","features":["Everything in Pro","Teams within teams","Enhanced onboarding","Priority support"],"minSeats":30,"commitment":"monthly","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"additional user","amount":20,"period":"month","currency":"USD"}],"description":"Advanced team management and priority support for large teams","contactSales":false}],"addOns":[{"name":"Calling","components":[{"kind":"per_unit","unit":"user","amount":39,"period":"month","currency":"USD"}]}],"summary":"From $69/user/month. Free 14-day trial, no contracts.","currency":"USD","freeTier":true,"sourceUrl":"https://www.followupboss.com/pricing","retrievedAt":"2026-08-24T09:47:01.276Z","freeTrialDays":14,"startingPrice":{"amount":499,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"quote","plans":[{"free":false,"name":"Lofty Agent","features":["IDX Website Fully Customizable","Unlimited Basic CMAs","Social Studio Basic","Marketing Automation with Smart Plans","Unlimited Agent Subdomains","External Listing Widget","AI-Powered CRM","Unlimited Contacts","Email — One-off, Mass & Auto","Mass & Auto Texting","Basic Dialer","Campaign Segments","Calendar Integrations","Email Integrations","Mobile App","AI Task Prioritization","Custom AI Agents","Scheduled AI Tasks","AI Agent Library","AI Lead Scoring","Help Center","Phone & Chat Support"],"minSeats":1,"contactSales":true},{"free":false,"name":"Lofty Team","features":["All Agent features plus:","Advanced Lead Routing","Team Management","Reporting","Single Sign-On","LIVE Webinar Onboarding","LIVE Training Classes","1:1 Onboarding & Training"],"contactSales":true},{"free":false,"name":"Lofty Broker","features":["All Team features plus:","White Label","Customizable Org Structure","Dedicated Customer Success Manager"],"contactSales":true},{"free":false,"name":"Lofty Enterprise","contactSales":true}],"addOns":[{"name":"Lead Gen Service"},{"name":"Power Dialer"},{"name":"Additional Text Packages"},{"name":"Hyperlocal SEO Website"},{"name":"Website Design Services"},{"name":"SEO Setup Services"},{"name":"WordPress IDX Plugin"},{"name":"Lofty Present CMA Builder"},{"name":"Sales Agent"},{"name":"Social Agent"},{"name":"Homeowner Agent"},{"name":"Digital Advertising"}],"summary":"Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.","freeTier":false,"sourceUrl":"https://lofty.com/pricing","retrievedAt":"2026-08-24T09:53:17.409Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":499,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Real Estate CRM)

| Capability | Follow Up Boss | Lofty |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Zillow realtor lead parsing integration | - | - |
| Mls idx property search and alerts | - | ✓ |
| Automated SMS email drip action plans | ✓ | ✓ |
| Built in voip power dialer | ✓ | ✓ |
| Social media facebook lead ad sync | ✓ | ✓ |
| Agent team lead routing round robin | ✓ | ✓ |
| Integrated consumer facing idx website | ✓ | ✓ |
| Transaction management dotloop docusign sync | - | - |
| Open house digital sign in forms | - | ✓ |
| SOC2 type ii | ✓ | - |
| ISO 27001 | - | - |
| Pricing model | Flat monthly per user | Team brokerage tier |

*Source: Vioscale. Generated 2026-09-01T16:52:22.906Z. "-" = undocumented, not absent.*