# Fathom Analytics vs Umami

| Attribute | Fathom Analytics | Umami |
|---|---|---|
| **Vioscale score** | 60.9 (26% (low)) | 80.9 (18% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"on_prem":true,"self_hosted":true}` |
| description.long | A lightweight analytics platform designed for privacy compliance that replaces complex tools with straightforward traffic reporting. Built to protect visitor privacy while providing essential website performance metrics, with full data retention and GDPR compliance. | Analytics software that monitors website visitor metrics, user interactions, and business outcomes without collecting personal data or using cookies. Consolidates site traffic, campaign performance, conversion tracking, and revenue measurement in a single dashboard with self-hosting options available. |
| integrations.count | 38 | - |
| integrations.list | `[{"name":"WordPress"},{"name":"Shopify"},{"name":"Gatsby"},{"name":"Next.js"},{"name":"Webflow"},{"name":"Ghost"},{"name":"Angular"},{"name":"Google Tag Manager"},{"name":"Google Search Console"},{"name":"Google Analytics Importer"},{"name":"Go High Level"}]` | - |
| market.availability | `{"hqCountry":"CA","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true,"linux":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Up to 500k pageviews","summary":"$45/month for 500k pageviews, 50 sites included","features":["Forever data retention","Saved dashboard views","Shared dashboards","Ecommerce and event tracking","UTM campaign tracking","Automatic bot filtering","Analytics API (600 requests/hour)","No cookie banners required","100% data ownership","Unlimited email reports and exports","Email support"],"commitment":"monthly","components":[{"kind":"fixed","amount":45,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"sites":"50","pageviews":"500k/month"}}],"addOns":[{"name":"Additional sites (pack of 50)","components":[{"kind":"fixed","amount":10,"period":"month","currency":"USD"}]},{"name":"API upgrades","components":[{"kind":"fixed","amount":19,"period":"month","currency":"USD"}]}],"summary":"From $15/month. 7-day free trial. No discounts offered.","currency":"USD","freeTier":false,"sourceUrl":"https://usefathom.com/pricing","retrievedAt":"2026-08-19T22:49:31.441Z","freeTrialDays":7,"startingPrice":{"amount":45,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Hobby","summary":"Free","features":["Up to 100K events per month","1 website","6 month data retention","Community support"],"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"events":"100k/month","websites":"1","data_retention":"6 months"}},{"free":false,"name":"Pro","summary":"$20/month with 14-day free trial","features":["1 million events per month included","Additional events at $0.00003 per event","Up to 20 websites","Up to 10 team members","2 year data retention","API access","Email support"],"commitment":"monthly","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"event"},"kind":"metered","amount":0.00003,"currency":"USD"}],"contactSales":false,"includedLimits":{"events":"1M/month","websites":"20","team_members":"10","data_retention":"2 years"}},{"free":false,"name":"Business","summary":"$200/month","features":["10 million events per month included","Additional events at $0.00002 per event","Unlimited websites","Unlimited team members","Heatmaps","White-labeling","Streaming API","Email and chat support"],"commitment":"monthly","components":[{"kind":"fixed","amount":200,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"event"},"kind":"metered","amount":0.00002,"currency":"USD"},{"per":{"qty":1,"unit":"replay"},"kind":"metered","amount":0.005,"currency":"USD"}],"contactSales":false,"includedLimits":{"events":"10M/month","websites":"unlimited","team_members":"unlimited"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Single sign-on (SAML SSO)","Onboarding support","Uptime SLA","Custom pricing","Custom data retention","Invoice billing","Enterprise support"],"contactSales":true}],"summary":"From $20/month. Free hobby tier with 100k monthly events. Pro and Business tiers include metered overage billing.","currency":"USD","freeTier":true,"sourceUrl":"https://umami.is/pricing","retrievedAt":"2026-08-20T16:31:49.684Z","freeTrialDays":14,"startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | mid | mid |
| pricing.starting_price | `{"amount":45,"currency":"USD"}` | `{"amount":20,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |

## Capabilities (Web Analytics)

| Capability | Fathom Analytics | Umami |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Cookieless tracking | - | - |
| GDPR CCPA by design | - | - |
| Self hosted option | - | - |
| Real time dashboard | - | - |
| Custom events goals | - | - |
| Ecommerce tracking | - | - |
| Funnel conversion tracking | - | - |
| Sampled reporting | - | - |
| API data export | - | - |
| Ga4 import tool | - | - |
| Open source | - | - |

*Source: Vioscale. Generated 2026-09-01T14:52:18.006Z. "-" = undocumented, not absent.*