# Ecwid vs Swell

**Leader by Vioscale score:** Swell

| Attribute | Ecwid | Swell |
|---|---|---|
| **Vioscale score** | 55.9 (53% (medium)) | 81.6 (52% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A hosted e-commerce platform that provides store setup, inventory management, order processing, automated marketing campaigns, and integrated payments and shipping—all centralized in one dashboard to simplify online selling. | A SaaS ecommerce platform enabling retailers to build storefronts and manage subscriptions, digital products, and physical goods through a visual dashboard and flexible APIs. |
| features.capabilities | `{"headless":true,"platform_type":"hosted_saas","payments_model":"built_in","pos_omnichannel":true,"transaction_fees":false}` | `{"headless":true,"open_source":true,"platform_type":"hosted_saas","self_hostable":true,"payments_model":"built_in","pci_compliance":true,"extension_ecosystem":"Apps and integrations ecosystem with Klaviyo, Omnisend, Resend, and payment prov"}` |
| integrations.count | 1 | 10 |
| integrations.list | `[{"name":"Amazon"}]` | `[{"name":"Klaviyo"},{"name":"ShipStation"},{"name":"PayPal"},{"name":"Braintree"},{"name":"Sezzle"},{"name":"Resend"},{"name":"Omnisend"},{"name":"Shopify"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$5/month","features":["Up to 10 products","70+ site templates","Default company.site domain","Add a store to any site","Email support"],"components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"}],"description":"For beginners","contactSales":false,"includedLimits":{"products":"10"}},{"free":false,"name":"Venture","summary":"$35/month ($29/month when billed annually)","features":["Up to 100 products + e-goods","Selling on Instagram & Facebook","Mobile store management app","Live chat support","Access to App Market","Automated tax calculations","Discount coupons","Custom checkout","Buy a custom domain","Built-in reports & analytics"],"components":[{"kind":"fixed","amount":35,"period":"month","currency":"USD"}],"description":"For solo visionaries","contactSales":false,"includedLimits":{"products":"100"}},{"free":false,"name":"Business","summary":"$65/month ($49/month when billed annually)","features":["Up to 2,500 products","Selling on marketplaces","Selling subscriptions","Add staff (2 accounts)","Phone support","Abandoned carts recovery","Wholesale pricing groups","Multi-lingual store","Promotions (3)","Custom URL slugs","Product reviews","Advanced reports & analytics"],"components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"}],"description":"For small but mighty teams","contactSales":false,"includedLimits":{"products":"2500"}},{"free":false,"name":"Unlimited","summary":"$149/month ($119/month when billed annually)","features":["Unlimited products","Sell in-person (POS integration)","Unlimited Staff accounts","Priority Support","Promotions (500)"],"components":[{"kind":"fixed","amount":149,"period":"month","currency":"USD"}],"description":"For businesses focused on growth","contactSales":false}],"summary":"From $5/month to $149/month. No transaction fees. Annual billing saves 16%.","currency":"USD","freeTier":false,"sourceUrl":"https://www.ecwid.com/","retrievedAt":"2026-08-04T08:33:11.241Z","startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$29/month billed yearly","features":["Basic reports","Email & chat support"],"minSeats":2,"commitment":"annual","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"api_requests"},"kind":"metered","amount":5,"currency":"USD"},{"per":{"qty":1,"unit":"gb"},"kind":"metered","amount":5,"currency":"USD"},{"of":"sales","kind":"percentage","rate":2,"when":"annual sales exceed $50K"}],"description":"Get started with the essentials to launch your store.","contactSales":false,"includedLimits":{"admin_users":"2","data_storage_gb":"1GB","annual_sales_ceiling":"$50K","api_requests_monthly":"100K"}},{"free":false,"name":"Basic","summary":"$79/month billed yearly","features":["Basic reports","Email & chat support"],"minSeats":5,"commitment":"annual","components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"api_requests"},"kind":"metered","amount":5,"currency":"USD"},{"per":{"qty":1,"unit":"gb"},"kind":"metered","amount":5,"currency":"USD"},{"of":"sales","kind":"percentage","rate":1.5,"when":"annual sales exceed $250K"}],"description":"Everything you need to launch and grow a new online store.","contactSales":false,"includedLimits":{"admin_users":"5","data_storage_gb":"3GB","annual_sales_ceiling":"$250K","api_requests_monthly":"500K"}},{"free":false,"name":"Standard","summary":"$299/month billed yearly","features":["Advanced reports","Priority support","Role-based permissions","International price lists"],"minSeats":15,"commitment":"annual","components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"api_requests"},"kind":"metered","amount":5,"currency":"USD"},{"per":{"qty":1,"unit":"gb"},"kind":"metered","amount":5,"currency":"USD"},{"of":"sales","kind":"percentage","rate":1,"when":"annual sales exceed $1M"}],"description":"Priority support and time-saving features for larger teams.","contactSales":false,"includedLimits":{"admin_users":"15","data_storage_gb":"10GB","annual_sales_ceiling":"$1M","api_requests_monthly":"2M"}},{"free":false,"name":"Unlimited","summary":"$2250/month billed yearly","features":["Advanced reports","Priority support","Developer support","Role-based permissions"],"commitment":"annual","components":[{"kind":"fixed","amount":2250,"period":"month","currency":"USD"},{"of":"sales","kind":"percentage","rate":0.4,"when":"annual sales exceed $5M"}],"description":"Unlimited scalability, granular control, and better volume rates.","contactSales":false,"includedLimits":{"admin_users":"Unlimited","data_storage_gb":"Unlimited","annual_sales_ceiling":"$5M","api_requests_monthly":"Unlimited"}},{"free":false,"name":"Custom","summary":"Custom pricing","description":"Priority technical support and negotiated pricing for merchants over $10M in annual sales.","contactSales":true}],"summary":"From $29/month billed yearly. Free tier and trial available. Usage-based API request and data storage overages.","currency":"USD","freeTier":true,"sourceUrl":"https://www.swell.is/","retrievedAt":"2026-08-04T08:34:01.545Z","startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | commercial |
| pricing.price_level | low | low |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 100 |
| reliability.status_page | yes | yes |

## Capabilities (E-commerce Platforms)

| Capability | Ecwid | Swell |
|---|:--:|:--:|
| **Core** |  |  |
| Platform type | Hosted all-in-one SaaS | Hosted all-in-one SaaS |
| **Licensing** |  |  |
| Open-source | - | ✓ |
| **Deployment** |  |  |
| Self-hostable | - | ✓ |
| **Pricing** |  |  |
| Free / open tier | - | - |
| Transaction fees beyond plan | ✗ | - |
| **Payments** |  |  |
| Payments model | Built-in payments | Built-in payments |
| **Architecture** |  |  |
| Headless / API-first storefront | ✓ | ✓ |
| **Compliance** |  |  |
| PCI-DSS compliance provided | - | ✓ |
| **Reach** |  |  |
| Multi-currency / multi-language | - | - |
| **Selling** |  |  |
| B2B / wholesale features | - | - |
| POS / omnichannel | ✓ | - |
| **Extensibility** |  |  |
| App / extension ecosystem size | - | Apps and integrations ecosystem with Klaviyo, Omnisend, Resend, and payment prov |

*Source: Vioscale. Generated 2026-09-01T14:56:44.693Z. "-" = undocumented, not absent.*