# Dub.co vs Short.io

**Leader by Vioscale score:** Short.io

| Attribute | Dub.co | Short.io |
|---|---|---|
| **Vioscale score** | 67.4 (26% (low)) | 75.8 (61% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A link attribution platform that enables teams to build branded short links with analytics, understand customer journeys from initial click to sale, and manage partner or referral programs at scale. | A URL shortening service that lets you create branded links using custom domains, monitor click activity in real-time with detailed analytics, and work with team members through permission controls and shared dashboards. |
| integrations.count | 5 | 1,000 |
| integrations.list | `[{"name":"Stripe"},{"name":"Zapier"},{"name":"Make.com"},{"name":"Raycast"},{"name":"Intercom"}]` | `[{"name":"Zapier"},{"name":"Make"},{"name":"Segment"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"Meta Pixel"},{"name":"AdRoll"},{"name":"Slack"},{"name":"WordPress"},{"name":"Shopify"},{"name":"Twitter"},{"name":"Facebook"},{"name":"Amplitude"},{"name":"Intercom"},{"name":"Google Chrome"},{"name":"Firefox"},{"name":"Microsoft Edge"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$24/month or $19/month billed annually (early adopters grandfathered at $9/month)","features":["1,000 links per month","50,000 tracked clicks per month","1-year analytics retention","10 custom domains","Custom Link Previews","Link Cloaking","Device Targeting","Geo Targeting","Basic email support"],"components":[{"kind":"fixed","amount":24,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"custom_domains":"10","links_per_month":"1,000","analytics_retention":"1 year","tracked_clicks_per_month":"50,000"}},{"free":false,"name":"Business","summary":"$59/month or $49/month billed annually","features":["5,000 links per month","150,000 tracked clicks per month","3-year analytics retention","40 custom domains","Unlimited tags","Custom Link Previews","Link Cloaking","Device Targeting","Geo Targeting","Elevated email and chat support"],"components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tags":"Unlimited","custom_domains":"40","links_per_month":"5,000","analytics_retention":"3 years","tracked_clicks_per_month":"150,000"}}],"summary":"Free tier available. Pro from $19-24/month. Business from $49-59/month. Annual billing offers discounts.","currency":"USD","freeTier":true,"sourceUrl":"https://dub.co/blog/new-pricing","retrievedAt":"2026-08-19T22:21:38.680Z","startingPrice":{"amount":24,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever plan","features":["Link automation","Custom domains","Click analytics","QR codes","API access","Chat support","Link tagging","Browser extensions","GDPR compliance","URL slug customization","SSL certificate"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Starter tier with core features","contactSales":false,"includedLimits":{"branded_links":"1,000","tracked_clicks":"50,000/mo"}},{"free":false,"name":"Starter","summary":"$1/mo","components":[{"kind":"fixed","amount":1,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tracked_clicks":"100,000/mo"}},{"free":false,"name":"Pro","summary":"$14/mo","components":[{"kind":"fixed","amount":14,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"click_expiration_limit":"10,000/year"}},{"free":false,"name":"Large","summary":"$35/mo","features":["City/region targeting","End-to-end encryption","99.9% SLA","S3 data export","AI-powered analytics"],"components":[{"kind":"fixed","amount":35,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"redirects_visible":"100,000/year"}},{"free":false,"name":"Enterprise","summary":"$100/mo for SSO","features":["Single sign-on (SSO)"],"components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"contactSales":false}],"summary":"Free plan. Paid plans from $1–$35/mo. 17% discount for annual billing. 7-day free trial on paid plans.","currency":"USD","freeTier":true,"sourceUrl":"https://short.io/pricing","retrievedAt":"2026-08-19T22:22:34.601Z","freeTrialDays":7,"startingPrice":{"amount":1,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.starting_price | `{"amount":24,"currency":"USD"}` | `{"amount":1,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.9 |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (URL Shorteners)

| Capability | Dub.co | Short.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | - | - |
| Custom vanity domain hosting | - | - |
| Utm parameter automation builder | - | - |
| Mobile deep linking app support | - | - |
| Geo and device based conditional routing | - | - |
| Click analytics and referrer tracking | - | - |
| Link retargeting pixel injection | - | - |
| Custom slug editing | - | - |
| Bulk CSV link generation | - | - |
| SMS marketing API integrations | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:47:03.377Z. "-" = undocumented, not absent.*