# Dub.co vs Shlink

| Attribute | Dub.co | Shlink |
|---|---|---|
| **Vioscale score** | 67.4 (26% (low)) | 34.5 (28% (low)) |
| activity.commits_last_30d | - | 5 |
| adoption.dependent_repos | - | 0 |
| adoption.github_stars | - | 5,248 |
| deployment.options | `{"cloud":true}` | `{"self_hosted":true}` |
| description.long | A link attribution platform that enables teams to build branded short links with analytics, understand customer journeys from initial click to sale, and manage partner or referral programs at scale. | An open-source URL shortening tool that lets you create and manage shortened links served from your own domains, with built-in visitor analytics, geographic tracking, and tag organization. |
| integrations.count | 5 | 3 |
| integrations.list | `[{"name":"Stripe"},{"name":"Zapier"},{"name":"Make.com"},{"name":"Raycast"},{"name":"Intercom"}]` | `[{"name":"Mercure"},{"name":"Matomo"},{"name":"bit.ly"},{"name":"YOURLS"}]` |
| language.primary | - | PHP |
| license.spdx | - | MIT |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$24/month or $19/month billed annually (early adopters grandfathered at $9/month)","features":["1,000 links per month","50,000 tracked clicks per month","1-year analytics retention","10 custom domains","Custom Link Previews","Link Cloaking","Device Targeting","Geo Targeting","Basic email support"],"components":[{"kind":"fixed","amount":24,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"custom_domains":"10","links_per_month":"1,000","analytics_retention":"1 year","tracked_clicks_per_month":"50,000"}},{"free":false,"name":"Business","summary":"$59/month or $49/month billed annually","features":["5,000 links per month","150,000 tracked clicks per month","3-year analytics retention","40 custom domains","Unlimited tags","Custom Link Previews","Link Cloaking","Device Targeting","Geo Targeting","Elevated email and chat support"],"components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tags":"Unlimited","custom_domains":"40","links_per_month":"5,000","analytics_retention":"3 years","tracked_clicks_per_month":"150,000"}}],"summary":"Free tier available. Pro from $19-24/month. Business from $49-59/month. Annual billing offers discounts.","currency":"USD","freeTier":true,"sourceUrl":"https://dub.co/blog/new-pricing","retrievedAt":"2026-08-19T22:21:38.680Z","startingPrice":{"amount":24,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"open_source","freeTier":true,"sourceUrl":"https://shlink.io","retrievedAt":"2026-08-20T14:05:56.029Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | open_source |
| pricing.price_level | mid | free |
| pricing.starting_price | `{"amount":24,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| release.cadence_days | - | 16 |
| release.history | - | `[{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.5","date":"2026-06-22T14:46:08Z","type":"stable","version":"v5.1.5"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.4","date":"2026-06-18T15:03:43Z","type":"stable","version":"v5.1.4"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.3","date":"2026-06-16T08:58:39Z","type":"stable","version":"v5.1.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.2","date":"2026-06-14T08:46:41Z","type":"stable","version":"v5.1.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.1","date":"2026-06-11T16:36:39Z","type":"stable","version":"v5.1.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.0","date":"2026-06-11T10:49:11Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.2","date":"2026-04-16T15:53:49Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.1","date":"2026-03-04T17:10:14Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.0","date":"2026-01-09T16:27:26Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.6.0","date":"2025-11-01T11:50:00Z","type":"stable","version":"v4.6.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.3","date":"2025-10-10T08:40:44Z","type":"stable","version":"v4.5.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.2","date":"2025-08-27T07:47:30Z","type":"stable","version":"v4.5.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.1","date":"2025-08-24T09:29:57Z","type":"stable","version":"v4.5.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.0","date":"2025-07-24T18:02:06Z","type":"stable","version":"v4.5.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.6","date":"2025-03-20T08:25:37Z","type":"stable","version":"v4.4.6"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.5","date":"2025-03-01T08:43:26Z","type":"stable","version":"v4.4.5"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.4","date":"2025-02-19T18:41:33Z","type":"stable","version":"v4.4.4"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.3","date":"2025-02-15T10:29:20Z","type":"stable","version":"v4.4.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.2","date":"2025-01-29T11:10:03Z","type":"stable","version":"v4.4.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.1","date":"2025-01-28T14:55:43Z","type":"stable","version":"v4.4.1"}]` |
| security.gdpr | yes | yes |
| security.scorecard | - | 4.5 |
| security.vulnerabilities | - | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=shlinkio%2Fshlink&per_page=100","last_12m":0,"max_severity":null}` |

## Capabilities (URL Shorteners)

| Capability | Dub.co | Shlink |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | - | - |
| Custom vanity domain hosting | - | - |
| Utm parameter automation builder | - | - |
| Mobile deep linking app support | - | - |
| Geo and device based conditional routing | - | - |
| Click analytics and referrer tracking | - | - |
| Link retargeting pixel injection | - | - |
| Custom slug editing | - | - |
| Bulk CSV link generation | - | - |
| SMS marketing API integrations | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:40:18.076Z. "-" = undocumented, not absent.*