# Customer.io vs Salesforce Account Engagement

**Leader by Vioscale score:** Salesforce Account Engagement

| Attribute | Customer.io | Salesforce Account Engagement |
|---|---|---|
| **Vioscale score** | 47.8 (58% (medium)) | 55.4 (44% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers. | An add-on to Salesforce's Marketing Cloud that enhances B2B marketing programs with lead scoring, nurturing workflows, campaign creation powered by AI agents, and built-in analytics to measure marketing impact. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":false,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":false,"ab_testing":false,"ai_features":true,"built_in_cdp":false,"lead_scoring":true,"multichannel":false,"pricing_unit":"quote","self_hostable":false,"lifecycle_focus":"b2b","native_crm_sync":true,"ads_audience_sync":false,"transparent_pricing":true,"onsite_personalisation":false,"visual_journey_builder":true}` |
| integrations.count | 6 | - |
| integrations.list | `[{"name":"Salesforce"},{"name":"Meta Ads"},{"name":"Facebook Ads"},{"name":"Instagram Ads"},{"name":"Google Ads"},{"name":"YouTube Ads"}]` | - |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$100/month, billed monthly","features":["5k profiles (people + objects)","AI Agent with core execution skills","1 million emails per month","2 object types","Visual workflow builder","LLM actions with 100K credit sample","Email and community support","Basic data integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For teams getting started with data-driven messaging","contactSales":false,"includedLimits":{"profiles":"5,000","object_types":"2","custom_routines":"1","emails_per_month":"1,000,000","ai_agent_sessions":"3"}},{"free":false,"name":"Premium","summary":"$1,000/month, billed annually","features":["Everything in Essentials","Custom profile volume & pricing","Custom email volume & pricing","10 object types","Elevated Agent limits + custom skills","Daily Routines (scheduled tasks)","Premium chat & email support","90-day onboarding support","HIPAA Compliance","Premium data integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"}],"description":"For teams scaling across channels with custom workflows","contactSales":false,"includedLimits":{"profiles":"Custom","object_types":"10","emails_per_month":"Custom","ai_agent_sessions":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["Everything in Premium","Custom pricing on profile & email volume","Custom Agent limits + execution skills","Priority technical support","Migration support","Dedicated Customer Success Manager","Dedicated hardware","Audit logging & data governance","Dedicated Technical Implementation Specialist","Shared Slack channel","2-hour first outreach response time"],"commitment":"annual","description":"For organizations that need dedicated infrastructure and support","contactSales":true}],"addOns":[{"name":"Additional profiles","components":[{"kind":"per_unit","unit":"profile","amount":0.009,"period":"month","currency":"USD"}]},{"name":"Additional emails","components":[{"kind":"per_unit","unit":"1000 emails","amount":0.12,"period":"month","currency":"USD"}]},{"name":"AI credits","components":[{"kind":"per_unit","unit":"100K credits","amount":10,"period":"month","currency":"USD"}]}],"summary":"From $100/month. 14-day free trial; 12-month free for qualifying startups.","currency":"USD","freeTier":false,"sourceUrl":"https://customer.io","retrievedAt":"2026-08-05T13:20:13.963Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Account Engagement+","summary":"$1,250/month billed annually","features":["Agentforce Campaign Creation","Lead Nurturing and Scoring","B2B Marketing Analytics"],"commitment":"annual","components":[{"kind":"fixed","amount":1250,"period":"month","currency":"USD"}],"description":"Add-on to Marketing Cloud Growth or Advanced editions","contactSales":false}],"summary":"From $1,250/month. Add-on requiring Marketing Cloud Growth or Advanced edition.","currency":"USD","freeTier":false,"sourceUrl":"https://www.salesforce.com/marketing/pricing/","retrievedAt":"2026-08-16T20:52:38.752Z","startingPrice":{"amount":1250,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | unknown | high |
| pricing.transparent | no | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.soc2 | yes | - |

## Capabilities (Marketing Automation Software)

| Capability | Customer.io | Salesforce Account Engagement |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✗ | ✓ |
| Free tier | ✗ | ✗ |
| Pricing unit | - | Contact-sales quote |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✗ | ✓ |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✗ |
| Web / on-site personalisation | ✓ | ✗ |
| Ads audience sync | ✓ | ✗ |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✗ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✗ |
| **Segment** |  |  |
| Lifecycle focus | Both | B2B lead lifecycle |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:41:40.729Z. "-" = undocumented, not absent.*